The Six Typeface Families:

Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif

BlackletterOrnate

Decorative

Religious Connotation

Horror

Earliest typefaces resemble Blackletter

Blackletter

Blackletter

Roman

Three Variations:Old Style, Transitional and Modern

Most Common & Legible

Used in body copy in books magazines and newspapers

Familiar

Easy to read

Old Style Roman Roman Transitional

Roman Modern

Roman

Familiar

Easy to read

Common in books and magazines

Script

Initially for Everyday Uses

Writing

Can denote High quality

Can be child-like

Fanciful

Script Logos

Miscellaneous

Many Examples of Advertising During the 1800s

Anything and Everything Goes

Square Serif

Least Used

Wild West

Similar to Roman but with right angle curves

Draws attention to itself

Sans Serif

Fast Presses

Art Deco, Computers

Was controversial in 1800s

Originally called block type

Criticized for simplicity

Now it is commonplace