Embed Size (px)
DESCRIPTION
Since the late 80’s when the government in South Korea encouraged Korean students to study overseas, students from South Korea have been occupying a great percentage of the international students’ population in a number of countries all over the world. In a feature interview with ICEF Monitor, Julian H. Lee, Managing Director of the Korean agency APPLY International, imparts his expert knowledge of the South Korean outbound student recruitment market, including the role agents play in it. He also highlights important market trends discussed at the ICEF Asia Workshop 2013, including: - A decline in the number of South Korean students studying abroad; - A surge in demand for short-term study abroad; - An increasing interest in regional study destinations within Asia. Please read our accompanying article ''Agent perspective on study abroad trends in South Korea'' and watch our video interview here: http://bit.ly/1mQxw6t. For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.
Citation preview
Understanding and Supporting International Students from
South Korea
Julian H. Lee APPLY International
Seoul, Korea
Schools attended
• UCR Extension Winter 1990 • Christian High School San Diego 1990-
1992 • UCR Extension Summer 1990 • University of San Diego 1992-1997
Work Experience
• Compulsory Service 1998-2000 • English Instructor 2001 • General Manager at the Headquarter of
English Language Schools in Seoul 2001~2002
• Vice Principal of English Language School, Readingtown in Seoul 2002~2003
• UK Education Specialist Agent 2004~2013 • Managing Director of APPLY International
2013~
Where is Korea?
About South Korea
• Official name: Republic of Korea
• Population: 50 million
• Capital: Seoul ( population of 10 million )
• GDP: $1.687 trillion (12th in the world, 2013 estimate)
Provinces of South Korea
• Main cities - Seoul - Busan - Incheon - Daegu - Daejeon - Gwangju - Ulsan - Suwon
Religion of South Korea
No religion
Buddhism
Protestantism
Catholicism
Others
Education in South Korea
• Crucial to financial and social success • Competitive entry to university • Many participating in intense outside
tutoring to supplement classes • 12 years of education followed by 2 year
college / 4 year university • The school year is divided into two
semesters; 1. the beginning of March ~ mid-July 2. late August ~ mid-February
Statistics on Study Overseas
• Number of Juniors departing South Korea to study overseas
• Number of Korean students ( university level and above ) studying overseas
• Number of Korean Students Studying Overseas
• Korean students’ main destinations ( April 2012 )
*** Data from www.index.go.kr
Number of Juniors departing South Korea to study overseas
0
2000
4000
6000
8000
10000
12000
14000
16000
2003 2004 2005 2006 2007 2008 2009 2010 2011
Elementary
Middle
High
Number of Korean students ( university level and above )
studying overseas
0
50.000
100.000
150.000
200.000
250.000
300.000
2003 2005 2007 2009 2011 2012
Number of Korean Students Studying Overseas
2006 2007 2008 2009 2010 2011 2012
Elementary
13,814 12,341 12,531 8,369 8,794 7,477
Middle 9,246 9,201 8,888 5,723 5,870 5,468
High 6,451 6,126 5,930 4,026 4,077 3,570
Univ. above
190,364 217,959 216,867 240,949 251,887 262,465 239,213
Korean students’ main destinations ( April 2012 )
Country US China UK Australia Japan Canada New Zealand
Other Total
Number of students
73,351 62,855 12,580 17,256 19,994 20,658 8,033 24,486 239,213
Percentage (%)
30.7 26.3 5.3 7.2 8.4 8.6 3.4 10.2 100
Case studies
• Student 1: Male university student on language travel
• Student 2: Female university student planning to study a degree programme overseas
• Student 3: Male high school student with a plan to go to university overseas
Student 1
• Name: Chulsoo ( M ) • Age: 21 • Current status: Leave of absence from
university. 2 years completed, then, about to complete Compulsory Service
• Purpose: Improve English before returning to the university. Achieve TOEIC score of 800
• Main concern: Academic yet fun environment provided by various social activities, small number of Korean students
Issues
• Difficulties with improving speaking skills • Unhappy with the homestay • More Korean students in the classes than
he had expected
Problems solved
• Difficulties with improving speaking skills - Joined the Speaking club • Unhappy with the homestay - Found his own flat • More Korean students in the classes than
he had expected - Gave him motivation to move to an
upper level
Student 2
• Name: Younghee ( F ) • Age: 24 • Current status: 2nd year university student
studying Graphic Design with good portfolio.
• Purpose: Find a new school to study Fashion from year 1.
• Main concern: Meeting the university’s English requirement
Issues
• Unhappy with the homestay • Felt the group classes alone were not
enough • Wasn’t happy with the school’s
administration
Problems solved
• Unhappy with the homestay - Accommodation officer found out the reasons in
detail and placed her to another homestay • Felt the group classes alone were not enough - One to one classes added • Wasn’t happy with the school’s administration - Agent and Director of the school together
helped with the communication
Student 3
• Name: Minsoo ( M ) • Age: 18 • Current status: About to receive a high
school diploma • Purpose: To be accepted to university by
taking University Foundation programme
Issues
• Wanting to apply to high ranked universities only
• Unreported absences • Missing Korean friends
Problems solved
• Wanting to apply to high ranked universities only
- Let him chose 2 top universities to apply among 5 choices ( UCAS )
• Unreported absences - Agent contacted the student - Informed the parents • Missing Korean friends - Had him join a local Korean football club
Few Keys
• Work with agents and parents • Communication by writing works better
for some students • Students do appreciate that the schools
try to meet their needs
Questions?
