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Unlock the Power of LinkedIn
www.RebeccaWardlow.com
Who Is Rebecca?
Local Google+ AmbassadorSocial Media Speaker, Trainer & ConsultantTeach social media courses for Kishwaukee College Continuing EducationWeb Design & DevelopmenteCommerce Project Manager
Google+ eBook (www.RebeccaWardlow.com)
Proud mom of 5 kids
What We Will Cover
Why LinkedIn is ImportantOptimize Your LinkedIn Profile & Summary Endorsements & RecommendationsGrow Your NetworkLinkedIn Sales FunnelLinkedIn GroupsLinkedIn Company PagesLinkedIn Search
Why Should You Use LinkedIn
There are approximately 225,000,000 usersThe average yearly salary for users is over $100,000If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
Optimize Your LinkedIn Profile
DoUse a current photoUse a professional headshotUse a recognizable pictureDress in appropriate attire
Do NotUse a graphically enhanced photoWear inappropriate attireUse a logo as a profile pictureUse an older picture – keep it current
Optimize Your Contact InformationDo
Connect your Twitter accountAdd titles to your website links to generate interest
Do NotUse company Website or Personal Website for your linksUse your twitter profile as one of your website links
Customize Your LinkedIn URL
Customize your LinkedIn URL for email signatures, social sites and business cards
How to edit your LinkedIn URLEdit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL
Optimize Your LinkedIn Summary
Use KeywordsLinkedIn indexes keywordsUse keywords in your Headline, Profile SummaryAdd Specialties to your SummaryKeep your summary fresh. Updated content is important
Adding Visual Elements to Your Profile
Adding Visual Elements to Your Profile
LinkedIn is not a visual platformAdd visual elements to your profile to give a visual elementSummary, Experience, and Education.Adding visual elements will drive traffic to source
These visual elements include:
Website links DocumentsPhotosvideos
Skills & Expertise and Endorsements
Endorsements
Endorsements quick and easy way for connections to endorse yours skillsEndorsements should never be requested.Give endorsements to other people who you would like an endorsement from.Never give an endorsement to someone you don’t actually endorse.
Recommendations
How to get Recommendations
Write a recommendation for one of your contactsLinkedIn will suggest that they write one for you in return.
Grow Your Network
Sending Requests to ConnectAccepting a Request to ConnectAdding New ConnectionsTools to Help Grow Your Network
TopLinked.comOutlook Social ConnectorLinkedIn Email SignatureLinkedIn Mobile AppLinkedIn Search Widget (Mac computers)
Sending Requests to Connect
Always send a personalized connection invitation. Never use standard invite text.
Accepting a Request to Connect
Always send a personalized message after accepting the connection request.
Adding New Connections
Address Book featureClick on “Contacts” from the top navigationOn the left side navigation you will see “Tags“
Sales Funnel
Create tags to match your sales funnel. Some examples:
1 – UNQUALIFIED LEADS
2 – QUALIFIED LEADS
3 – PROPOSAL PRESENTED
4 – NEGOTIATION
5 – CLIENT
Find New Customers
Use Company Search to follow and visit their company page.View their employees & position on LinkedIn.You can connect directly with the decision makers.Check out your shared connections and look for a person to introduce you.
Send InMail
Send InMail button.Click the “Get introduced” link from the drop down menu.Tell your connection why you want to be introduced
Target Who’s Viewed Your Profile
How do you know who is interested in you?They viewed your LinkedIn profileThis is a great time to connect with new people.
LinkedIn Groups
Create or join a group with people who have the same interest or job as you. Join the discussion, ask questions and answer questions.Build relationships, don’t sell your products or services.
LinkedIn Company Pages
Company pages include:Company BannerRecent UpdatesCurrent EmployeesJob ListingsCustom ContentEmployee QuotesCompany IntroProduct/Services Listing
Why Create a Company Page?
Attract New EmployeesConnect with ProspectsExpand Your Market ReachSearch Engine OptimizationCustomer Testimonials
Company Page
http://www.linkedin.com/company/3045111
Discover Jobs
LinkedIn Search
You can search:PeopleCompaniesUpdatesJobsInboxGroups
Upgrade
Survey
Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey.
http://bit.ly/11IJwLt
Questions & AnswersCONNECT WITH REBECCA on other social media platforms...
• Websitewww.RebeccaWardlow.com
• Google+ http://gplus.to/rwardlow7
• Twitter http://www.twitter.com/rwardlow7
• Facebook https://www.facebook.com/GetSocialSolutions
• Pinterest http://pinterest.com/SocialSolutions
