Unpicking your university brand:

A breakfast roundtable

Unpicking your university brand:

Research findings

Which universities (excl. Oxbridge) have a great reputation

Q. People often consider the University of Oxford and University of Cambridge to have excellent reputations. What other UK universities can you think of that have a great reputation?

Base: Youth omnibus – All respondents (1,000)

Reputation in the eyes of students

Q. ‘Reputation’ is something that is often discussed in relation to universities. For you, what makes up a university’s reputation?

Base: Student omnibus – All mentions (2,732)

How are universities seen?

Attributes that feature in these universities’ brands

Global outlook

Elite

Great student

experienceBusiness-focused

Strong heritage

High graduate

employability

Innovative

Stimulating and

inspiring

European outlook

Accessible

% who didn’t know ANYTHING about the uni’s brand positioning

Q. Which, if any, of the following characteristics do you think apply to [University x]?

Base: Youth omnibus – All respondents (numbers asked about each institution ranged from 95 to 241)

Modern university

Old university

Positioning

awareness

96%

University of Oxford

Positioning

awareness

96%

Positioning

awareness

67%

University of St Andrews

Positioning

awareness

67%

University of St Andrews

Positioning

awareness

67%

Positioning

awareness

80%

UCL

Positioning

awareness

80%

Positioning

awareness

59%

City University London

Positioning

awareness

59%

Positioning

awareness

59%

Loughborough University

Positioning

awareness

59%

Discussion