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The Use of Technology and Social Media
to Educate and Motivate
By Danielle Brigida
U.S. Fish and Wildlife Service
@starfocusPhoto by: Kristine Sowl USFWS
I’m a Wildlife and Technology Geek
Social Media: Just a New Way To Do Old Business
Some Reasons To Be on Social Media
Fire = Criticism
Earth = Relationships
Flood = Support
Who Needs An Overview?
• Twitter• Facebook• Instagram• Linkedin• Tumblr• Flickr• Youtube• Google+• Pinterest
Types of Social Media
Owned Your Branded Presences
Earned Organic Shares and Posts
Paid Social
Advertising
Let’s Work to Remind the World What’s Out There
Steps to Giving Your Message theBest Shot at Being Heard
Photo: Steve Chase USFWS
Join the Community (Don’t Just Talk At It)
• Listen Carefully
• Be Responsive
• Add Value
• Spark Discussion
• Be Present
• Follow Passion
@starfocus
Weave a Story Involving Your Community
@klsnature
@starfocus
Consider ALL your communication channels
Do not just “push it out”
Art of Quality Conversations
• Speak Less- Listen More
• Develop Your Sense of Humor
• Know Your Current Events
• Keep Track of Interesting Experiences
• Be a Bearer of Good Tidings
• Keep Comments Short and To the Point
@starfocus
Objectives and Visual Elements
Inspire Americans To Protect Wildlife For Our
Children’s future
PhotographsGetting
OutdoorsWatching for
Wildlife
Google+
Flickr
Give Others the Microphone to Share Your Work
Find Ways to Engage That Encourage Social Behavior
Serve as a Resource:
Understand the Content Lifespan
Social
Blog Posts
News Articles
Features
Evergreen Content
Formal
Informal Right Now
3 years from now
Let your content give context to your work
Adapt to how people use the tools…
Listen to and Research Your Audience
For Example…
Search Keywords
• Organization’s Name
• Key individuals
• Branding mistakes
• Program references
Referring Traffic
• Google Analytics
• Facebook insights
Organize and Follow Key Opinion Leaders
Repurpose Content
Combine Online and Offline Media
Make the presence benefit both YOU and your community
Redefine the Tool
Be Strategic About What You Post
Make Sharing Easy and Accessible
Understand How People are Consuming and Sharing Content
• Compelling Message• Intriguing Visual • Clear Action
Choose Your Metrics
How should you use social
media?
br3akthru
Like (Mad) Scientists!
Questions?
Danielle Brigida
National Social Media Manager
U.S. Fish and Wildlife Service
@USFWSHQ or @starfocus
[email protected] N, Flickr
