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Children’s Right to Play & DevelopAn IKEA Good Cause campaign

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TABLE OF CONTENTpg 3. Introductionpg 4. The IKEA point of view on playpg 6. Meet the partnerspg 15. The IKEA play range overview

2 | TABLE OF CONTENT

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Let’s Play for ChangeThe new IKEA Good Cause campaign, Let’s Play for Change, will specifically focus on children’s right to play and develop, highlighting the benefits of play for all children. Though the topic is new the mechanics are familiar. For every children’s book and toy sold during the campaign period, the IKEA Foundation will make a donation of € 1 to projects in some of the poorest communities in the world, supporting chil-dren’s development and learning, equal participation, sports and of course – play.

3 | INTRODUCTION

Credit: Bharat / Special Olympics

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Why is play important?We know that play is learning for life. It fuels our de-velopment. It makes us more creative, stronger and more active. It teaches us how to work together and care about each other. It sparks curiosity. Play makes the world bigger. For children and grown-ups. So for us, it makes sense to see how we can find ways to do more of it. It helps to think of play not as toys and games (although those definitely don’t hurt!), but as a state of mind. A way of finding the fun in everything you do – especially those normal, everyday activities that are such a big part of our lives at home.

Say Yes to Play.

4 | THE IKEA POINT OF VIEW OF PLAY

»We know that the world wants and needs more play. In our research we’ve seen that 50 % of all adults want to find their inner child.«

»Only 6 % of parents interviewed said they had no concerns about their child.«

»Safety concerns continue to directly affect chil-dren’s play. Anxiety about allowing children to play out with their friends has increased.«

Source: Playreport 2015

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IKEA puts children firstIKEA aims to be the leading company in securing and supporting children’s rights by integrating the best interest of the child in everything we do. We advo-cate for children’s rights and influence change where we can. By 2020, children’s Rights Business Principles will be fully integrated into our ways of working and support for children’s rights is evident in all our key policies and strategies.

5 | THE IKEA POINT OF VIEW OF PLAY

For more information about how IKEA Group works with Children’s Rights, read our annual Sustainability Report on IKEA.com.

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Play is a basic needMany people are not aware that play is a basic need, and that every child has a right to it under the UN con-ventions on the Rights of the Child. The IKEA Founda-tion has partnered with some of the most prominent NGOs on this topic: Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF, and War Child. The partner programmes funded by the campaign will focus on creating safe spaces for vulnerable children to play and develop.

6 | MEET THE PARTNERS

Credit: Bharat / Special Olympics

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7 | MEET THE PARTNERS

The IKEA FoundationThe IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve op-portunities for children and youth in some of the world’s poorest communities by funding holistic, long-term pro-grammes that can create substantial, lasting change.

The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life: a place to call home; a healthy start in life; a qual-ity education; and a sustainable family income, while helping these communities fight and cope with climate change.

Learn more at: www.IKEAfoundation.org

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War ChildWar Child works toward a world in which no child’s life is torn apart by war. Armed conflict is a reality for millions of children today. War Child is committed to supporting these children to overcome their experi-ences, and have a real chance at a better future. We work in 14 war torn countries with the people and institutions that play an important role in children’s lives such as parents, teachers, community groups and governments. This approach gives children the confidence and opportunity to build a brighter future for themselves, their families and their communities.

For the Let’s Play for Change campaign War Child will provide children in Jordan and Lebanon who have been affected by the Syrian conflict a safe environment to play, learn and develop.

8 | MEET THE PARTNERS

Learn more at: www.warchild.org

JordanLebanon

Credit: War Child

Save the ChildrenSave the Children believes every child deserves a fu-ture. Around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of chil-dren, including those hardest to reach. We do what-ever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

For the Let’s Play for Change campaign Save the Children will prevent unsafe migration of children by promoting protection, education and play for children on the move.

9 | MEET THE PARTNERS

Credit: Hedinn Halldorsson / Save the Children

BangladeshEthiopia

Learn more at: www.savethechildren.net

UNICEFUNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our part-ners, we work in 190 countries and territories to translate that commitment into practical action, fo-cusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For the Let’s Play for Change campaign UNICEF will provide safe spaces, education, nutrition and health support to promote Early Childhood Develop-ment and child protection for children in resource-poor communities.

10 | MEET THE PARTNERS

Credit: UNICEF/Singh

China

India

Kenya Indonesia

Learn more at: www.unicef.org

Room to ReadFounded on the belief that World Change Starts with Educated Children®, Room to Read’s innovative mod-el focuses on systemic transformation within schools in low-income countries during two time periods which are most critical in a child’s schooling: primary school for literacy acquisition and secondary school for girls’ edu-cation. Room to Read works in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children and ensure girls can complete secondary school with the skills necessary to negotiate key life decisions. Room to Read aims to invest in the futures of at least 15 million children by 2020.

Room to Read will transform the lives of children through a quality education that includes teacher training, learning materials and developing in children both literacy skills and reading habits.

11 | MEET THE PARTNERS

Bangladesh

Indonesia

Credit: Room to Read

Learn more at: www.roomtoread.org

Handicap InternationalHandicap International is an independent international aid organisation. It has been working in situations of poverty and exclusion, conflict and disaster for more than 30 years. Working alongside persons with dis-abilities and other vulnerable groups, our action and testimony are focused on responding to their essential needs, improving their living conditions, and promoting respect for their dignity and basic rights. Since it was founded in 1982, Handicap International has set up de-velopment programmes in more than 60 countries and intervenes in numerous emergency situations.

For the Let’s Play for Change campaign Handicap International will provide Early Childhood Develop-ment opportunities to children with disabilities and other vulnerable children in displacement settings.

12 | MEET THE PARTNERS

Credit: © A.Jacopucci / Handicap International

ThailandBangladeshPakistan

Learn more at: www.handicap-international.org

Special OlympicsSpecial Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. We empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, in-justice and intolerance. Founded in 1968 by Eunice Ken-nedy Shriver, the Special Olympics movement has grown to more than 4.5 million athletes in 170 countries.

For the Let’s Play for Change campaign Special Olympics will promote inclusion and development of children with intellectual disabilities through sports and play.

13 | MEET THE PARTNERS

Credit: Apurba / Special Olympics, Bangladesh

ThailandBangladeshPakistan

India

Learn more at: www.specialolympics.org

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14 | LET’S PLAY FOR CHANGE CAMPAIGN

#letsplay Many children around the world lack safe spaces to play. For every children’s book and toy sold from 20 November – 24 De-cember, IKEA Foundation will donate €1 supporting children’s right to play and develop.

CAMPAIGN GRAPHICS

CAMPAIGN HASHTAG PARTNER LOGOS

WATERMARK

CAMPAIGN MECHANICS

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The IKEA Play rangeThere’s nothing complicated about play. The only energy needed is your child’s (and there’s plenty of that!). Our safe and fun toys motivate children to de-velop gross and fine motor skills, social skills and log-ical thinking, through role play, imagination, creativity and movement.

In this year’s campaign all toys, children’s books and play furniture included. Find a sample of that range on the following pages. For more, go to IKEA.com.

15 | THE IKEA PLAY RANGE OVERVIEW

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16 | THE IKEA PLAY RANGE OVERVIEW

HEMMAHOS

PE590487HEMMAHOS soft toy, clock $000Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Red 503.334.12

PE590495HEMMAHOS soft toy, pen $000Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Yellow 403.334.17

PE591971HEMMAHOS soft toy, toothbrush $000 Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Green 303.334.27

PE603109HEMMAHOS soft toy, cactus $000Recommended for ages from 18 months. Fabric: 100% polyester. Filling: Polyester fibres. Designer: Malin Unnborn. Green 503.334.07

PE520916LATTJO stacking game $000/54 pack. Comprises: 54 wooden blocks (L8×W2.5, H1.5cm) and 1 dice (L2×W2, H2cm). Recommended for ages from 6 years. Painted, clear lacquered solid beech. 103.022.38

LATTJO

PE520913LATTJO dart game $000 Comprises: 1 dartboard (Ø60 cm) and 9 balls (Ø6 cm). Recommended for ages from 6 years. 100% polyester. 103.022.43

PLUFSIG

PE376202PLUFSIG folding gym mat $000 Recommended for ages from 18 months. 100% polyester and poly-ethylene foam. Designer: Tina Christensen. L185×W78 cm. 3.2 cm thick. Green 102.628.31

MÅLA SAGOSKATT

PE294431MÅLA felt-tip pen $000/12 pack. 12 felt-tip pens in differ-ent colours included. Recom-mended for ages from 3 years. Designer: S Fager/C Tubertini. 201.840.41

PE305253MÅLA watercolour box $000 Comprises: 14 tablets in differ-ent colours, tray, 2 water cups and 2 brushes. Recommended for ages from 3 years. Designer: S Fager/C Tubertini. 201.932.67

PE610389SAGOSKATT soft toy $000/each Recommended for ages from 12 months. Fabric: 100% polyester. Filling: Polyester fibres. L14cm. Assorted colours 903.399.97

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17 | THE IKEA PLAY RANGE OVERVIEW

PE610427SAGOSKATT squeaky toy, duck $000 This soft toy was drawn by Salma, 8. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L20 cm. Yellow 803.382.91

PE610397SAGOSKATT soft toy, dinosaur $000 This soft toy was drawn by Yik, 7. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L47 cm. Green 603.383.53

PE610401SAGOSKATT soft toy, dinosaur/horse $000 This soft toy was drawn by Naurazka, 9. Recom-mended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L22 cm. Pink 803.383.28

PE610392SAGOSKATT soft toy, bacte-rium/monster $000 This soft toy was drawn by Chutirada, 5. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L30 cm. Red 803.383.47

PE610412SAGOSKATT soft toy, lion $000 This soft toy was drawn by Irmak, 5. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L35 cm. 703.383.38

PE610407SAGOSKATT soft toy, dog $000 This soft toy was drawn by Miro, 7. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L30 cm. Blue 203.383.50

PE610409SAGOSKATT soft toy, frog/pig/monkey $000 This soft toy was drawn by Maïa, 6. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L25 cm. 203.383.31

PE610421SAGOSKATT soft toy, sun $000 This soft toy was drawn by Léonard, 6. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L17 cm. Yellow 503.383.44

PE610414SAGOSKATT soft toy, owl $000 This soft toy was drawn by Amina, 6. Recommended for ages from 12 months. Fabric: 100 % polyester. Filling: Polyester fibres. L30 cm. 303.383.40

PE610423SAGOSKATT soft toy, twin bird $000 This soft toy was drawn by Lukáš, 6. Recommended for ages from 18 months. Fabric: 100 % polyester. Filling: Polyester fibres. L130 cm. 303.383.35

SAGOSKATT

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18 | THE IKEA PLAY RANGE OVERVIEW

DUKTIG GUNGGUNG

PE376218GUNGGUNG swing $000 Rec-ommended for ages from 3 years. 100% polyester. Designer: Tina Christensen. Max. height 270cm. Green 403.122.31

PE214927DUKTIG 5-piece cookware set $000 Recommended for ages from 3 years. Stainless steel. 001.301.67

PE553764DUKTIG play kitchen $000 Recom-mended for ages from 3 years. Birch plywood and polypropylene plas-tic. Designer: Mikael Warnhammar. W72×D40, H109cm. 603.199.72

PE404949DUKTIG toy cash register $000 Cut-out play money and two credit cards included. Recommended for ages from 3 years. Plywood and polypropylene plastic. Designer: Henrik Johansson. L19×W18, H11cm. 802.565.01

PE232792DUKTIG 5-piece kitchen utensil set $000 Recommended for ages from 3 years. Reinforced polyamide plastic and stainless steel. 801.301.68

PE605469HEMMAHOS – LET’S GO book $000 Recommended for ages 2–7. Text by Ulf Stark, illustrations by Malin Unnborn. 303.357.42

PE610240LATTJO – PERFECT PARTY book $000 Recommended for ages 2–7. 603.363.25

PE598765LATTJO activity book $000 Recommended for ages from 3 years. 903.365.31

PE553159SAGOSKATT – THE FRIENDS IN FANTASY FOREST book $000 Recommended for ages 2–7. Text by Ulf Stark. Illustrations by Sara N Bergman. 503.137.01

PE592239BOKLIG book, set of 3 $000 Recommended for ages 2–7. Text by Ulf Stark, illustrations by Ann-Cathrine Sigrid Ståhlberg. 703.229.74

BOOKS

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19 | THE IKEA PLAY RANGE OVERVIEW

PE583407SAGOSKATT colouring book $000 Recommended for ages from 3 years. 703.251.33

PE559684SAGOSKATT card game $000/17 pairs. Comprises 34 cards (17 image pairs). Recom-mended for ages from 3 years. 003.078.11

PE513109KVACK card game $000/17 pairs. Comprises 34 cards (17 image pairs). Recom-mended for ages from 3 years. Illustrations by Silke Leffler. 302.817.58

PE513121STRÖVA card game $000/17 pairs. Comprises 34 cards (17 image pairs). Recommended for ages from 3 years. Illustrations by Ann-Cathrine Sigrid Ståhlberg. 202.817.73

PE552185SKOGSLIV – THE OWL GOES ON HOLIDAY book $000 Recommended for ages 2–7. Text by Ulf Stark, illustrations by Ann-Cathrine Sigrid Ståhlberg. 603.136.54

BOOKS GAMES

MAMMUT

PE581492MAMMUT children’s chair, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. W39×D26, H67 cm. White 703.300.16

PE374450MAMMUT children’s table, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. Ø85, H48 cm. Light green 002.675.70

PE374448MAMMUT children’s chair, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. W39×D26, H67 cm. Light blue 402.675.54

PE374453MAMMUT children’s chair, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. W39×D26, H67 cm. Light green 902.675.56

PE374452MAMMUT children’s chair, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. W39×D26, H67 cm. Light pink 502.675.58

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20 | THE IKEA PLAY RANGE OVERVIEW

MAMMUT

PE374449MAMMUT children’s table, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. L77×W55, H48 cm. Light blue 802.675.66

PE374451MAMMUT children’s table, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. L77×W55, H48 cm. Light pink 402.675.68

PE374455MAMMUT children’s stool, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. Ø30, H30 cm. Dark blue 702.675.62

PE374454MAMMUT children’s stool, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. Ø30, H30 cm. Dark pink 302.675.59

PE239756MAMMUT children’s stool, in/outdoor $000 Polypropylene plastic. Designer: M Kjelstrup/A Östgaard. Ø30, H30 cm. White 901.766.41

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