videocon Telecom Project Report

A PROJECT REPORT

ON

“To study the Sales Maximization & Consumer satisfaction

with Videocon Telecom with special reference to Prepaid

Services, Bhopal”

Submitted by

ASHISH SHARMA

In partial fulfillment for the award of the degree

Of

MASTERS IN BUSINESS ADMINISTRATION

IN

MARKETING

INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPAL

BARKATULLAH UNIVERSITY, BHOPAL

Session 2014 - 2016

[Summer Internship] Page 1

ACKNOWLEDGEMENT

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special

thanks to the HR of Videocon Telecom, Mr. Jahangir Shaikh who in spite of being

extraordinarily busy with her/his duties, took time out to hear, guide and keep me on the correct

path and allowing me to carry out my project at their esteemed organization and extending

during the training.

I express my deepest thanks to Mr. Anirudh Joshi, IT Head for taking part in useful decision &

giving necessary advices and guidance and arranged all facilities to make life easier. I choose

this moment to acknowledge his/her contribution gratefully.

At last but not the least, it is a really a proud privilege for me to express my deepest sense of

gratitude and external gratefulness to our Group Director Prof. Dr. Amarjeet Singh Khalsa &

special thanks to Project Guide Prof. Praseeja Menon & esteemed college faculty family

members who provided proper guidance for the project work and woke enthusiasm for the topic

Sincerely,

ASHISH SHARMA

Place: BHOPAL

Date:


DECLARATION

This to certify that I Ashish Sharma student of MBA II SEM have completed

the project report on “The Sales Maximization & Consumer satisfaction with

Videocon Telecom with special reference to Prepaid Services, Bhopal” under

the guidance of Prof. Praseeja Menon in partial fulfillment of requirement for the

award of degree of MASTER OF BUSSINESS ADMISTIRATION from

INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH,

BHOPAL. This is an original work & I have not submitted it really elsewhere.

STUDENT NAME: Ashish Sharma

SIGNATURE-


TABLE OF CONTENT

Chapter

No.

Topic Page No.pa

1 Conceptual Overview 5

2 Research Methodology 9

3 Theoretical Background 13

4 Company Introduction 19

5 Data Analysis 37

6 Findings 51

Conclusions 53

Questionnaire 54

Bibliography 56


CHAPTER – 1

Conceptual overview


Videocon is a well known company. It is an Indian company which always focused on

maintaining the highest international standards of excellence through quality, technology and

innovation. For over a decade now, Videocon has been bringing the latest and very best in

Consumer Electronics and Home Appliances. Successfully adapting the best of international

technology to suit Indian needs, and crafting it to improve the quality of life – as million of

satisfied customers will agree. This tells the success story of Videocon. Sustainability is at the

centre of Videocon’s’ strategy. Being a great company Videocon always tried to improve people

lives through its products but many a times due to changing environment or customer’s mind the

product doesn’t goes so well as expected.

The main objective of the research is to find out condition of Videocon telecom service in

the market and to increase the sales maximization and customer satisfaction with special

reference to prepaid services in Bhopal.

Other objective is to analyze current scenario of the market in telecom sector and to know

the main competitors of Videocon and the current position of Videocon in the market.

For these objectives I have conducted a survey in Bhopal. I have taken Sample size of 50

customers.

Observations and Findings:

As per survey report, Videocon telecom Call Rates/SMS Packs are very according to


Other telecom company.

As Videocon has low customer base but still it is developing very fast.

Videocon telecom has 2.75 G Internet Services which is compare to 3G services

Videocon is working on 4g rather than on 3G as per the requirements of customer.

Recommendations:

Videocon should try to expand its network coverage area.

Some promotional activities should be done so that the customer gets more aware of

Videocon Telecom.

Most of the customers are not aware that for activating the SIM they have to dial 59059.

Because of which 20 out of 1 SIM is expired. Instead of this company has to do such

thing that while dialling any number the call directly goes to customer care for activation

process.

Limitations:

Analysis was done on the presumption that the information collected from the

respondents was true and correct.

We cannot say that the data taken for our study is fully adequate to get the desired or

accurate result.

Due to the nature of questions the respondents were reluctant to part with certain

information or could not give accurate information.

Why Videocon?


Videocon provides a work environment that nourishes talent and empowers one to be the best

they can. Though we are greatly driven by performance, we are also deeply rooted in traditional

values.

Creativity and autonomy:

An individual's creativity is the basis for value creation. Videocon respects diversity and

autonomy, allowing each of its employees to exercise their creativity to the fullest.

Equal opportunities:

Equal opportunities build trust among people. Videocon ensures equal opportunities regardless

of gender, race, age, religion, and nationality.

Long-term perspective:

Maintaining a long-term perspective is the foundation for Videocon's HR policies. Videocon's

HR programs are designed and implemented with dedication and persistence.

Learning and growth:

Videocon offers diverse training programs to its employees according to position to encourage

learning and development. We do this by equipping them with the professional capabilities and

enabling them to apply the latest technologies at work.

Videocon offers its employees a unique rewards system which motivates employees to perform

better by helping them enhance their quality of life.


CHAPTER – 2

RESEARCH METHODOLOGY:

Research Methodology:

Definition:


Research methodology is a systematic way to solve a problem. It is a science of studying how

research is to be carried out. Essentially, the procedures by which researchers go about their

work of describing, explaining and predicting phenomena are called research methodology. It is

also defined as the study of methods by which knowledge is gained. Its aim is to give the work

plan of research.

Descriptive research methodology is used to complete the research.

Definition:

Descriptive research is a study designed to depict the participants in an accurate way. More

simply put, descriptive research is all about describing people who take part in the study.

There are three ways a researcher can go about doing a descriptive research project, and they are:

Observational, defined as a method of viewing and recording the participants

Case study, defined as an in-depth study of an individual or group of individuals

Survey, defined as a brief interview or discussion with an individual about a specific

topic

Objectives of the study:


To study the customer preference about various services provided by Videocon

telecommunication.

To study the factors affecting customer buying behavior.

To find out the level of customer satisfaction from the service provider

The objective of the project is further divided into Primary and Secondary.

Primary data:

Primary data refers to data that is collected a fresh and recorded for the first time. Primary data

are those data i.e. collected by the researcher himself. It thus happens to be original in nature.

The various method of collecting primary data are performing surveys, through observation or

through communication with respondents. But basic manner of primary data collection is survey

method. The primary data for the study was collected through questionnaire.

Secondary data:

Secondary data refers to that which has already been collected by someone else.

Secondary data has been collected by goggling through various sites

Sampling Plan For Survey


Sampling area: Sub areas of Bhopal.

Tools used: This study was conducted with the help of Questionnaires and analysis is done with

the help of Pareto Chart analysis

Sample size: Sample size taken for the study was 50.

.


CHAPTER - 3

Theoretical background

Sales Maximization:

Sales maximization is simply selling as much product or services as possible. To maximize your

sales you need to know 73% of people buy goods and services from someone they know and


like.

To make a sale you have to spend at least 40% of the time in the conversation building trust.

This is because people buy goods and services from people they know and like. If a customer

doesn't like you they will not buy from you.

Plus, first impressions count. You will never get a second chance to make a good first

impression. Surveys show what most people take a maximum of 3 minutes to figure out whether

or not they like you. JUST three minutes. So in that first three minutes of the sales process you

are either sinking or selling. You had better make sure you are spending all of that three minutes

building trust and rapport.

That's the power of repeat sales. If a customer has already bought from you, then they already

know and like your product.

Customer Satisfaction:

Customer satisfaction measures how well the expectations of a customer concerning a product

or service provided by your company have been met.


Customer satisfaction is an abstract concept and involves such factors as the quality of the

product, the quality of the service provided, the atmosphere of the location where the product or

service is purchased, and the price of the product or service. Businesses often use customer

satisfaction surveys to gauge customer satisfaction. These surveys are used to gather

information about customer satisfaction. Typical areas addressed in the surveys include:

Quality of product

Value of product relative to price - a function of quality and price

Time issues, such as product availability, availability of sales assistance, time waiting at

checkout, and delivery time

Atmosphere of store, such as cleanliness, organization, and enjoyable shopping

environment

Services personal issues, such as politeness, alternativeness and helpfulness.

PRODUCTS & SERVICES OF VIDEOCON:


About Product:

Product is something which has some physical utility with respect to its value. With reference to

the telecom companies product is considered as a key element in revenue enhancement. Products

are designed in such a way that it fulfils calling needs of each segmented customer as per their

usage behavior. With reference to Videocon telecom there are many types of products offered by

them on the basis of their usage and demand so that customer can get satisfaction for what they

are paying and using. There are many products offered by the company like:

Base Tariff

STV [Special tariff voucher]

Top-up


Product

Base Tariff

STV

Tariff Pack

Minutes Pack

Top up

Base Tariff: The tariff which is already available to the customer after activation or we can say

it is the base plan which customer get before recharged.

STV: Special Tariff Voucher is mainly used by customer for minimizing the rates they are

paying for their voice. STV commonly provide two sub vouchers i.e., tariff pack, minutes pack.

Tariff pack are usually rate cutters through which customer is charged less with respect to base

tariff, tariff packs are valid up to the expiry of plan whereas minutes pack is used by those

customers who use voice less and it offers free minutes to the customer once minutes get finish

customer will be charged according to the base tariff.

Top-up: It is called as main balance which customer requires for Voice, SMS, Data & further

USSD recharges, without top-up customer cannot use the rate cutter STV’s.


Value Added Services

Roaming

CRBT

V music

Sim Services

Music Download

GPRS

Sports

Astrology

News Updates

Call Management

Entertainment

Railway

Devotional

Contest & Promotion

Missed call information

Friends Chat


CHAPTER – 4

Company introduction

VIDEOCON INDUSTRIES LTD.

Videocon Industries Limited is a large diversified Indian company headquartered in

Mumbai .The group has 17 manufacturing sites in India and plants in Mainland China, Poland,

Italy and Mexico. It claims to be the third largest picture tube manufacturer in the world. The

group is a US$5 billion global conglomerate.


The Videocon group's core areas of business are consumer electronics and home appliances.

They have recently diversified into areas such as DTH, power, oil exploration and

telecommunication.

Consumer electronics

In India, the group sells consumer products like color televisions, washing machines, air

conditioners, refrigerators, microwave ovens and many other home appliances, through a multi-

brand strategy with the largest sales and service network in India.

Since the entry of Korean Chaebols and their rising popularity in the Indian market, Videocon

from a stand-point of market leader has seen a slow decline to become a no 3 player in India. The

company continues to do well in the washing machine and refrigerator segment but has

significantly lost ground in the consumer electronics space

Mobile phones

In November 2009, Videocon launched its new line of mobile phones. Videocon has, since

launched a number of handsets ranging from basic color FM phones to high-end Android

devices. In February 2011, Videocon Mobile Phones launched the hitherto unknown concept of

'Zero' paisa (1 paisa is the 100th unit of 1INR) per second with bundled SIM cards of Videocon

mobile services for 7 of its handset models.

In June 2013, Videocon Mobiles launched its own flagship Smartphone Videocon A55HD in

India for Rs. 13,499.


Oil and gas

An important asset for the group is its Ravva oil field with one of the lowest operating costs in

the world producing 50, 0000 barrels of oil per day.

DTH

In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in the

Indian DTH market, Videocon offered LCD & TVs with built-in DTH satellite receiver with

sizes 19" to 42".

Retail

Videocon owns three retail brands: Planet M, Digi World and Next.

Telecommunication

In today’s information age, the telecommunication industry has a vital role to play. Considered

as the backbone of industrial and economic development, the industry has been aiding delivery

of voice and data services at rapidly increasing speeds, and thus, has been revolutionizing human

communication.

Although the Indian telecom industry is one of the fastest-growing industries in the world, the

current teledensity or telecom penetration is extremely low when compared with global

standards. India’s teledensity of 36.98% in FY09 is amongst


the lowest in the world. Further, the urban teledensity is over 80%, while rural teledensity is less

than 20%, and this gap is increasing. As majority of the population resides in rural areas, it is

important that the government takes steps to improve rural teledensity. No doubt the government

has taken certain policy initiatives, which include the creation of the Universal Service

Obligation Fund, for improving rural telephony. These measures are expected to improve the

rural tele-density and bridge the rural-urban gap in tele-density

TRAI (Telecom Regulatory Authority of India)

Established on February 20, 1997 by an Act of Parliament to regulate telecom services and tariffs

in India. Earlier regulation of telecom services and tariffs was overseen by the Central

Government.

TRAI's mission is to create and nurture conditions for growth of telecommunications in India to

enable the country to have a leading role in the emerging global information society.

One of its main objectives is to provide a fair and transparent environment that promotes a level

playing field and facilitates fair competition in the market. TRAI regularly issues orders and

directions on various subjects such as tariffs, interconnections, Direct To Home (DTH) services

and mobile number portability. For example, it directed the Indian telecom market's evolution

from a government owned monopoly to a multi-operator, multi-service open competitive market.

In January 2000, TRAI was amended to establish the Telecom Disputes Settlement Appellate

Tribunal (TDSAT) to take over the adjudicatory functions of the TRAI. The TDSAT was set up

to resolve any dispute between a licensor and a licensee, between two or more service providers,


between a service provider and a group of consumers. In addition, any direction, TRAI orders or

decisions can be challenged by appealing to TDSAT.

COMPANY HISTORY:

Videocon Leasing & Industrial Finance Limited was incorporated on 4th September, 1986 as

Adhigam Trading Private Limited. In terms of the necessary resolutions passed under Sec. 21 of

the Companies Act, 1956, the name of the Company was changed to Videocon Leasing &

Industrial Finance Limited on 14th February, 1991. The Company received a fresh certificate of

incorporation from the Registrar of Companies, Gujarat at Ahmadabad on 14th February, 1991.

Adhigam Trading Pvt. Ltd. (ATPL) was promoted by Mr Indrakant T. Parikh and Naishad I.

Parikh in September, 1986 as a private limited company and was initially engaged in the business

of trading in paper tubes. In September, 1988 the Company decided to diversify in the business of

lease financing, hire purchase and investment activities.

The Management of the Company underwent a change in the year 1990-91 by way of transfer of

equity shares to the Videocon Group. 1,00,000 Equity Shares of Rs. 10/- each of Adhigam

Trading Private Limited were purchased by the Videocon Group at a premium of Rs. 3/- per share

in April, 1991. The total consideration of Rs. 13 Lakhs was paid by cheques.

THE COMPANY & THE VIDEOCON GROUP:


As detailed earlier, during the initial years the Companies in the Videocon Group had placed

business with VLIF leading to growth in its lease financing activities. The group companies have

increased the fund base of the Company by infusing funds in form of share capital and unsecured

loans. As detailed in the Capital Structure, the promoters currently hold 75% of the paid up

capital of the Company. The composition of promoters holding is Videocon International Limited

14,90,000 Shares (13.1% of VLIF's Capital), Videocon Appliances Limited 12,500 Shares (0.1%

of VLIF's Capital), the Dhoot Family and their friends & associates 70,10,000 Shares (61.8% of

VLIF's Capital). As detailed earlier, the post issue holding would be of the order of 25.50% of the

post issue capital of Rs. 33.375 Crores (assuming that all the OCDs are converted @ Rs. 150/- per

Share and Equity Shares are issued against all the outstanding warrants).

2005

-Videocon acquires entire stake of Electrolux India on July 07, 2005

-Videocon Industries Ltd has informed that the Company has completed placement of 94,10,145

Global Depository Receipts (GDRs) at the price of US$ 10 per GDR, aggregating to US$ 94.10

million on Private Placement Basis to AB Electrolux (Publ). Each GDR represents one underlying

equity share of the Company.

-Videocon takes over Hyundai Electronics

-Videocon wins exploration rights for Nigeria oil block

………………………………………………………………………………………….

2006

-Videocon Industries enters into MoU with GAIL


-Videocon Industries launches new range of washing machines

-Videocon signs pact with Oilex for NELP block bids

…………………………………………………………………………………………..

2007

- Videocon Industries has bought Planet M, the music and entertainment retail arm of media

house Bennett, Coleman & Co, for Rs 200 crore.

-Videocon to set up semiconductor, LCD complex near Mumbai

-BPCL arm, Videocon in agreement to acquire stake in Brazilian oil firm

……………………………………………………………………………………….....

2008

-Videocon set to roll out telecom service in India

-Videocon mulls major global retail entry under `VC` brand

………………………………………………………………………………………………

2009

-Videocon Industries signed a Letter of Intent with Finnish contract manufacturing firm Elcoteq

aiming at buying stake in the foreign firm where the Company makes gadgets like mobile phones


and set-top boxes for companies like Sony Ericsson, Philips and Cisco.

……………………………………………………………………………………………….

2010

- A Rs.1, 600-crore plant for color television sets and other electronic consumer durables will be

set up by Videocon at Manamadurai in Sivaganga district.

-Videocon Industries Ltd Issues Rights in the Ratio of 2:9

………………………………………………………………………………………………

2011

- Board has recommended dividend of Re. 1/- .

- Videocon announces successful appraisal well Offshore Mozambique.

- Videocon announces discover of old and gas in Brazil.

………………………………………………………………………………………………

2012

- Videocon Ind - Private placement of 15,750,000 Global Depository Receipts amounting to USD

51.02 million, each representing 1.

- Videocon Ind - Videocon announces New Natural Gas Discovery Offshore Mozambique.


- Videocon Ind - New Oil discovery in the deep waters of Sergipe-Alagoas Basin, Brasil.

- Videocon Ind - Videocon Announces Successful Completion of Planned Appraisal Drilling

Program In The Discovery Area Offshore.

- Videocon raises $51.02 mn via private placement of GDRs.

- The Board has recommended dividend of Rs. 0.50.

……………………………………………………………………………………………………

2013

-Videocon adds to the resources with successful Appraisal Well in BM-C-30, Campos

Concession, Brazil and has another discovery

-Videocon confirms successful formation test with good quality of oil in Brazil

-Videocon announces New Huge Discovery Area Offshore Mozambique

-Videocon to seek shareholder approval for raising funds up to Rs 5000 cr

-Videocon Industries - Videocon announces New Huge Discovery Area Offshore

…………………………………………………………………………………………………

2014

-Sanjeev Bakshi takes charge as new COO of Videocon


At Present-

Videocon Telecommunications Limited, a Videocon group company offers GSM mobile

services GSM service under the brand name Videocon. The services are already up and running

in Punjab*, Gujarat, Haryana, Madhya Pradesh and soon will be present across the country.

The Videocon Group is a $10 billion, global business conglomerate with a strong presence in

Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector.

The Videocon group has constantly leveraged a culture of innovation to develop a range of

market re-defining products. The Group has several manufacturing facilities globally and R&D

centers spread across Americas, Europe and Australasia that are constantly working towards

creating global quality products deploying the most up-to-date technology.

Videocon has one of the largest distribution networks in India with a nation-wide presence.

The Group has a full range of products in Flat Panel Devices (LCD’s) and CTV’s, Washing

Machines, ACs, Refrigerators, Home Theatre systems, microwave ovens, food processors, and

sophisticated small home appliances. Recently the group also successfully launched a range of

Mobile Handsets and next-generation Direct-to-Home television services and world’s first

satellite TV.

Apart from having a stronghold in the domestic market, the company has a significant market

share in the global arena as well. Videocon exports consumer electronics and home appliances to

markets in the Middle East and Europe, West Asia, Latin America and South East Asia.

The Group is rated among India’s Top 15 Business Houses and is listed among the 100

Emerging Giants of the World according to a Boston Consulting Group study in addition to

being rated amongst the Top 15 of India’s ‘buzziest brands’ by agencyfaqs in 2010.


VIDEOCON TELECOM LTD.

Videocon Telecommunications Limited has a license for mobile service operations across India.

It launched its services on 7 April 2010 in Mumbai.

The telecom industry has been divided into two major segments, that is, fixed and wireless

cellular services for this report. Besides, internet services, VAS, PMRTS and VSAT also have

been discussed in brief in the report.

Videocon Telecom, formerly Videocon Mobile Services, is an Indian cellular service provider

that offers GSM mobile services in India. The company is a subsidiary of Videocon Industries,

and is headquartered at Gurgaon, Haryana.

At its peak, Videocon held licenses to provide mobile services in 18 out of 22 telecom circles of

India. However, Videocon launched commercial services only in 11 out of the 18 circles it held

licenses in. Following the 2G spectrum scam, the Supreme Court cancelled 122 licenses issued

by the Indian Government in 2008, including 21 licenses belonging to Videocon. In the 2012

spectrum auction, Videocon won back licenses in 6 circles.


Videocon to Launch 4G Mobile Services

Press Trust of India, 19 February 2015

Videocon Telecom said that it has planned to invest Rs. 1,200 crores over three years on high-speed 4G

mobile services to be launched in UP and Bihar by December at rates at par with 2G and 3G Internet

services.

The company will also offer 4G mobile Internet plans bundled with mobile devices in these service areas.

"We have partially launched our 2G services in UP East, UP West and Bihar service areas. Our plan is to

launch 4G services across select cities starting December with an investment of Rs. 1,200 crores spread over

three years," Videocon Telecom Director and CEO Arvind Bali told PTI.

The company has selected telecom equipment firms Huawei and Nokia Networks as its technology partner

to launch 4G service in 29 cities across these service area and Deloitte as its consulting partner.


Telecom equipment companies claim to have achieved 4G mobile broadband speed of about 68 megabit

per second (Mbps) in India. At a speed of 1.5Mbps, a user can watch high definition video without any

buffering which is similar to watching video on television.

At a speed of 68Mbps, a video equivalent to general Bollywood movie can be downloaded in about 2

minutes.

"We will offer 4G mobile broadband at par with 2G and 3G rates in 29 cities. People will be able to make

voice calls using the broadband that will be offered to them. We are going to deploy Voice over LTE

(VoLTE) technology for this. In rest of the cities we will offer 2G service," Bali said.

The company will use its entire spectrum in 1800MHz band that it won in November 2012 auction for 4G

service. The frequency that the company holds has most developed ecosystem of 4G services both in terms

of equipments and consumer devices.

Videocon has permit to operate in 7 service areas - Punjab, Gujarat, Haryana, Madhya Pradesh, Bihar

(including Jharkhand), Uttar Pradesh East and West but was operating only in four service areas.

Among the other opportunities, Bali said the company will have intra-circle roaming (ICR) arrangements

with other players for 4G data, which could come as an added business line for them and as barter for voice

ICR.

The Punjab telecom arm of Videocon in January got pan-India Internet service provider license. The

company has plans to priorities its ISP rollout in these circles to offer Wi-Fi to reduce loading its 4G data

services.


Our Vision

“To be the most preferred and admired telecom brand.”

Our Mission

“To be EBITDA positive by March 2015 through happy and engaged customers.”

ORGANIZATION STRUCTURE OF VIDEOCON:


COO (CHIEF OPERATING OFFICE)

Distributor Head

Sales Head

ZBM

CSMC

Distributor DSE

CSMS

Marketing Head

U&R VAS MAR Comm

Finance Head

Network Head

Human resourc

e & Admin

Customer service

Delivery

VARIOUS DEPARTMENTS IN VIDEOCON:


Departments

NETWORK

MARKETING

SALES

FINANCE

HRand

ADMIN.IT

PROJECT INFRA.

CUSTOMER SERVICE DEPARTM

ENT

SUPPLYCHAIN

MANAGEMENT

SUBSCRIBERS OF VIDEOCON:

Source - telecom.economictimes.indiatimes.com


https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAYQjB1qFQoTCP3syc_G_8YCFYwJjgodVfMKng&url=http%3A%2F%2Ftelecom.economictimes.indiatimes.com%2Fnews%2Findustry%2Fidea-cellular-adds-max-gsm-subscribers-in-june%2F48171726&ei=Dl24Vf2tLoyTuATV5qvwCQ&bvm=bv.98717601,d.c2E&psig=AFQjCNE68WLbP5HZSPmyhnFKv0n28LQfGg&ust=1438232181368731

SUBSTITUTES OF VIDEOCON TELECOM:


MARKET SHARE OF VIDEOCON TELECOM:

Source - http://telecomtalk.info/trai-releases-telecom-subscription-data-airtel-continues-to-lead-the-market-as-of-feb-2015/133904/


CHAPTER – 5

Data analysis

Data Analysis And Result


Survey Enquiry:

How many male or female?

Gender No. Of Customers Percentage

Male 35 70%

Female 15 30%

70%

30%

Gender

MaleFemale

Interpretation:

o We have done the survey of 50 persons in which 70% of the customers are male and 30%

of the customers are female.


Age Of Customers-

AGE No. Of Customers Percentage

15 - 25 18 36%

25 - 35 20 40%

35 - 45 7 14%

45 and above 5 10%

36%

40%

14%

10%

Age Of Customers- No. Of Customers

15 - 2525 - 3535 - 4545 and above

Interpretation:

I have taken feedback of 50 customers in which,

o From this graph we have seen that the maximum customers belong from the age group of

25 – 35 And minimum customers is in between 45 and above.

Questions:


Que.1 – what type of services do you prefer for your cell phone?

Services No. Of Customers Percentage

Prepaid 40 80%

Post - Paid 10 20%

80%

20%

Percentage

Prepaid Post - Paid

Interpretation:

o By this pie chart it is clear that most of the customers prefer prepaid sim’s rather than

Postpaid. Business man generally used to prefer the Postpaid Sim’s.


Que.2 - Which Operator Service Do You Use?

Service Provider Number of customer Percentage

Videocon 9 18%

BSNL 3 6%

Vodafone 5 10%

Reliance 0 0

IDEA 15 30%

Tata Docomo 6 12%

Airtel 12 24%

18%

6%

10%

30%

12%

24%

Service Provider

VideoconBSNLVodafoneRelianceIDEATata DocomoAirtel

Interpretation:

o By seeing this pie chart it is clear that IDEA have more customers than any other

company.


Que.3 How long have you been using your current operator?

Years No. Of Customers Percentage

1-2 years 20 40%

2-4 years 15 30%

4-6 years 9 18%

More than 6 years 6 12%

40%

30%

18%

12%

Percentage

1-2 years2-4 years4-6 years More than 6 years

Interpretation:

o Most of the customers generally change their company operator or do MNP for better

network or Call Rates.


Que.4 – what are the key factors/ reasons for your association with current service provider?

44%

32%

20%

4%

Percentage

Better networkCall rates/SMS ratesData speedVAS ServicesValue for money Other Reasons

Interpretation:

o Most of the customers prefer any operator because of Better Network and after that the

other factors comes.


Row labels Number of customer Percentage

Better network 22 44%

Call rates/SMS rates 16 32%

Data speed 10 20%

VAS Services 2 4%

Value for money

Other Reasons

Que.5 – How much number do you use?

No. of Operators No. Of Customers Percentage

1 15 30%

2 20 40%

3 10 20%

More then 3 5 10%

30%

40%

20%

10%

Percentage

123More then 3

Interpretation-

o Most of the customers use dual sim phone. In which they use one operator of Calls/SMS

and other operator for Internet.


Que.6 – How much do you spend on call rates monthly?

38%

24%

24%

14%

Percentage

0 – 150/-150-300/-300-450/-More than 450/-

Interpretation-

o Most of the customers use Videocon network because of its low call rates. Most of The

customers recharge between 0 – 150/-.


Recharge

Number of

customer

Percentag

e

0 – 150/- 19 38%

150-300/- 12 24%

300-450/- 12 24%

More than

450/- 7 14%

Que.7 – how much you are aware of various products & services of your mobile service

provider?


I know it very well 11 22%

I know a fair amount about it 16 32%

I know just a little about it 8 16%

I know almost nothing about

the company 15 30%

22%

32%16%

30%

Percentage

I know it very wellI know a fair amount about itI know just a little about itI know almost nothing about the company

Interpretation-

o Most of the customers use the Network Operator only for doing calls and Net Facility

they don’t know anything about the company.


Que.8 – If you are an internet user, how much do you spend on internet per month?

40%

24%

22%

12%

Percentage

0 – 200/-200 – 400/-400 – 600/-600 and above

Interpretation-

o At present most of the customers use internet facility. Most of the time they generally use

internet for Watts App, Skype, Viber and other applications. For that they generally spend

between 0 – 200/- per month.


Row Labels

Number of

customer Percentage

0 – 200/- 21 40%

200 – 400/- 12 24%

400 – 600/- 11 22%

600 and above 6 12%

Que.9 – What would it take for you to switch from current service provider to other?

36%

4%

60%

Percentage

Call rates should be cheaperGet value added service at low costNetwork should be goodCustomer care service should be availableShould tell everything if new schemes comes

Interpretation-

o For choosing nay network most of the customers prefer better network. They generally

say we can spend money on call rates but network must have to be good at everywhere.



Call rates should be cheaper 18 36%

Get value added service at low

cost 2 4%

Network should be good 30 60%

Customer care service should be

available

Should tell everything if new

schemes comes

Que.10 – How aware are you about the existence of value added services like news, railway,

astrology, cricket, ringtones etc?

Row Labels Number of customer Percentage

Have seen the promos and know

the value of these services 15 30%

Have seen the promos but really

not sure about the service details 17 34%

Haven’t seen or heard about these 18 36%

30%

34%

36%

Percentage

Have seen the promos and know the value of these servicesHave seen the promos but really not sure about the service detailsHaven’t seen or heard about these

Interpretation-

o Most of the customers are not aware about the VAS Services provided by the company.

They generally use the operator for Call/SMS and Internet. They generally know about

only these.


Que.11- Any suggestions to improve Videocon Services?

o Videocon should try to expand its network coverage area.

o Some promotional activities should be done so that the customer gets more aware of

Videocon Telecom.

o Most of the customers are not aware that for activating the SIM they have to dial 59059.

Because of which 20 out of 1 SIM is expired. Instead of this company has to do such

thing that while dialling any number the call directly goes to customer care for activation

process.


CHAPTER – 6

Findings

Findings:


1. Approx 74% of customers use Prepaid Services.

2. Most of the consumers use 3G SIM.

3. Most of the consumers are satisfied with Videocon services due to its call rates, data

packs and SMS.

4. It has been found that most of the customers use 2 – 3 Sims. One for talk time and other

for Data Usage.

5. Most of the customers prefer IDEA & Airtel because of its good Network coverage.

6. Monthly Expense of videocon customer is 300 – 450/- on talktime.

7. The favourite topup recharge of videocon customer is 219/- full talktime.

8. Most of the customers are aware of products & services provided by Videocon.

9. Most of the Videocon customers spend 200 – 400/- on internet per month.

10. Some of the customers are also not aware that Videocon also provide SIM. They are

listening it first time.


CONCLUSION:

On the basis of survey. It has been found that customers are very much satisfied with the call

rates, SMS packs. Customers have provided some suggestion for the betterment of the company.

These are as follows:

To improve network coverage.

Recharges are not available at many places.

To improve Internet speed.

I got the knowledge about the customer’s needs and their preferences for having a particular

product/service. The need of customers differs from person to person, area, locality and

occupation. Customer always wants more service by paying less.


QUESTIONNAIRE:

Gender : M / F

Age :

Occupation :

1. Are you a Mobile User?a. Yes b. No

2. What type of connections do you use for your Cell Phone?a. Prepaid b. Post-paid

3. Which operator service do you use?a. Videocon b. BSNL

c. Vodafone d. Reliance Communications

e. IDEA f. Tata Docomo

g. Bharti Airtel

4. How long have you been using your current Operator SIM? a. 1 – 2 years b. 2 – 4 years c. 4 – 6 years d. More than 6 years.

5. What are the key factors/reasons for your association with current service provider? a. Better Network. b. Call Rates/ SMS Rates. c. Data Speed. d. VAS Services. e. Value For Money. f. Other reasons……………………………………………..

6. How many numbers do you use? a. 1 – 2 b. 2 - 3 c. 3 - 4 d. more than 4


7. How much do you spend on recharge monthly? a. 0 – 150/-rs b. 150/-rs – 300/-rs c. 300/-rs – 450/-rs d. more than 450/-rs

8. How much you are aware of various products & Services of your mobile service provider? a. I know it very well b. I know a fair amount about it. c. I know just a little about it. d. I know almost nothing about the company. e. knowing about the company is not important for me.

9. If you are an Internet User, How much do you spend on Internet per Month?

a. 0 – 200/-rs b. 200/-rs – 400/-rs

c. 400/-rs – 600/-rs d. More than 600/-rs.

10. Do you think Mobile Service play an important role in your daily life?

a. Yes b. No

11. What would it take for you to switch from your current service provider to other?

a. Call rate should be cheaper

b. Get value added services at low cost.

c. Network should be good at everywhere.

d. Customer care service should be available.

e. Should tell everything if new scheme comes.

f. others…………………………………………


BIBLIOGRAPHY:

o www.videocontelecom.com/

o telecom.economictimes.indiatimes.com

o http://arxiv.org/pdf/physics/0601009.pdf

o http://telecomtalk.info/trai-releases-telecom-subscription-data-airtel-continues-to-lead-

the-market-as-of-feb-2015/133904

o http://study.com/academy/lesson/descriptive-research-design-definition-examples-

types.html

o http://en.wikipedia.org/wiki/Videocon

o http://www.videoconworld.com/

o http://www.google.co.in/

o www.branders.com

o www.viewcentral.com

o www.eventmarketer.com

o www.mobilemarketingjoblist.com

o http://www.slideshare.net/sanketsurve/final-report-13944732


http://www.mobilemarketingjoblist.com/

Education

videocon Telecom Project Report