1. PROJECT FRAMEWORK
BROAD AREA
RETAIL
AREA OF INTEREST
Pharmaceuticals

2. PROBLEM
Identifying market potential, preferred retail format and additional facilities for pharmaceutical products retailing in the city of Jaipur.
3. VARIABLES
Type of format
Product range
Branded product
Local product
Price
Location
Front line employee
4. VARIABLES
Advertisement
Other facilities (like small clinic, laboratory, Cafeterias, consultancy etc.)
5. TYPES OF RESEARCH
JUSTIFICATION - IN THIS TYPE OF RESEARCH WE FIND OUT THE CHARACTERSTICS OF GIVEN VARIABLE. IN THIS RESEARCHPROBLEM first of all I found out different variables which will affect the potential retail format of pharmaceutical products and the preference of customers towards these factors.
DISCRIPTIVE RESEARCH
6. SAMPLING DESIGN
Sampling Technique- Non Probability
Sampling Method purposive
Sample Size - 100
7. DATA COLLECTION INSTRUMENT
QUESTIONNAIRE
DATA COLLECTION METHOD
INTERROGATION THROUGH PERSONAL INTERVIEW
8. QUESTIONNAIRE
1 Name
2 Age ...
3 Occupation-
a) Own Business
b) Service
c) Student
d) House Wife
e)Unemployed
9. QUESTIONNAIRE
4 Annual Income-
Less than 1 lac
1-1.5 lac
1.51-2 lac
2.1-2.5 lac
Above 2.5 lac
10. QUESTIONNAIRE
5 Education-
Below Under Graduate
Under Graduate
Post Graduate
Professional Studies
11. QUESTIONNAIRE
Q1-Would you preferto have all the pharmaceutical products under one roof
Yes
No
12. QUESTIONNAIRE
Q2- Rank the following retail formats for potential pharmaceutical products in the order of your preference-
Departmental Store
Convenience Store
Hyper Market
Super Market
13. QUESTIONNAIRE
Q3- Would you prefer branded products over generic product-
Always
Many times
Sometimes
Rarely
Never
14. QUESTIONNAIRE
Q5- Which type of pricing do you want to have in potential pharmaceutical products retail outlet in comparison to existing pharmacy shops-
High
Equal
Neither high nor equal
Less
Least
15. QUESTIONNAIRE
Q6- Organized retailing of pharmaceutical products will reducethe price. Are you agree with this sentence-
Definitely agree
Tend to agree
Neither agree nor disagree
Tend to disagree
Definitely disagree
16. QUESTIONNAIRE
Q6- Where will you like to have the pharmaceutical products retail outlet-
Far from the hospitals
Nearthe hospitals
Neither far Nor nearthe hospitals
Nearest the city
17. QUESTIONNAIRE
Q7 Whom will you like to have as a Front Line employee in pharmaceutical products retail outlet-
Girl
Boy
Man
Women
None
18. QUESTIONNAIRE
Q8-Should pharmaceutical products retail outlet advertise their product-
Yes2) No
19. QUESTIONNAIRE
Q8- Which medium of advertisement do you like most-
Tele Vision
Radio
Magazines
Newspaper
Hoardings
20. QUESTIONNAIRE
Q9- Would you prefer to buy pharmaceutical productsfrom the outlet which will have small clinic within it-
Always
Many times
Sometimes
Rarely
Never
21. QUESTIONNAIRE
Q10- Would you prefer to buy pharmaceutical productsfrom the outlet which will have small laboratory within it-
Always
Many times
Sometimes
Rarely
Never
22. QUESTIONNAIRE
Q11- Would you prefer to buy pharmaceutical productsfrom the outlet which will have cafeteria within it-
Always
Many times
Sometimes
Rarely
Never
23. QUESTIONNAIRE
Q9- Would you prefer to buy pharmaceutical productsfrom the outlet which will have health consultancy within it-
Always
Many times
Sometimes
Rarely
Never
24. THANK YOU