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Visual communication and graphic design
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“There is no good design without restrictions, constraints, and rules.” Charles Eames, 1907–1978 Industrial Designer, Filmmaker, Educator
Visual analysis
Prepared by Danielle Oser, APR
What decisions were made to communicate the literal message?
5 Eras of Graphic Design
Egyptians were the 1st to create illustrated manuscripts
Greeks introduce the “golden ratio” from nature into design
Printing presses allowed more time to be given to typography, illustrations (still hand drawn) and design
Lithography makes it easier to combine printed images with words Color lithography also appears during this era - postcards
Many technological advances
Halftone – the first process that allowed text and photographs to be printed at the same time
Computers and technology change graphic design
Contrast is achieved through: Color, Proportion, Space, Size, Symbolism, Time, Sound
Refers to the symmetrical or asymmetrical placement of elements of a page
C t l A t 8 £ R L A I N T H £ 11£A t : T I F U L L L A MA
Stefan Lorant Create new meaning in the mind of the reader that the individual photograph alone could not achieve
Refers to the way elements are arranged to control movement of the viewer’s eye from one element to another
Multiple pages or frames appear to be unified
Fair use?
Bias?
Inf luenced by traditional Japanese art Make products and their advertisements more beautiful
• Art Nouveau, 1890
•Henri de Toulouse- Lautrec
Free Form: Henri Toulouse-Lautrec
Started as a way to express rage at political leaders while exploring social structure that allowed an event to occur
Incorporates streamlined shapes and sans serif typography
Called the last of the total styles
•Miami Beach
•Andy Warhol
Combination of the art nouveau and dada movements
Inf luenced by the dada movements where visual elements were placed in angry, rebellious ways
•Punk, 1978
Anti-Establishment movement heavily inf luenced by the technology that was quickly absorbed into the mainstream culture
•New Wave, 1982
Visual messages that combine pulsating rhythms with photographic images
•Piet Mondrian
Inspired by the de stijl art movement Uses rectangles called modules
Originally created for architecture schools
• Bauhaus, 1919