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Visual Literacy
Redefining Literacyin a Visual World
93% of communication
Is nonverbal
The brain can
process images 60,000 times
faster than text
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Color Meanings = Red
• Red: energy, war, danger, strength, power, love, passion, courage
• High visibility and energy
• Enhances metabolism, increases respiration and blood pressure
• Energy and heat• Creativity and success• Health, strength and endurance• Increases oxygen to the brain
and stimulates mental activity
Color Meanings = Orange
Color Meanings = Yellow
• Joy, energy, intellect, happiness
• Grabs attention• Stimulates mental
activity and muscle energy
• Too much is overwhelming or unstable and spontaneous
Color Meanings = Green
• Nature• Growth, harmony, fertility,
freshness• Restful and calming• Stability, endurance• Wealth = money
Color Meanings = Blue
• Tranquility/calmness• Sincerity and piety• Intellect, precision• Cleanliness• Masculine• Suppresses appetite
Color Meanings = Purple
• Royalty• Power, ambition, stability,
luxury, wealth• Mystery, magic, wisdom,
independence, creativity• Children prefer
Color Meanings = Black
• Strength and authority• Death, evil, mystery• Formal, elegant, prestigious• Creates contrast and depth• Diminish readability
Color Meanings = White
• Light, goodness, innocence, purity
• Safety, cleanliness, and sterility• Simplicity
• natural, earthy• wholesome• neutral• suggests simplicity, dependability,
health• conveys warmth and honesty• makes good background
Color Meanings = Brown
GUCCI uses blue…
• What emotions does this picture evoke?
Color Harmony and Emotion
http://www.colormatters.com/colortheory.html
3 colors side-by-side on the color wheel
2 colors opposite on color wheel
Video Game
Charles Krupa Photo, Boston Marathon
Colin Brazier – Sky News Reporter – MH17
“UN staff found 4 year-old Marwan crossing desert alone after being separated from family fleeing #Syria"