Presenting Like A ProFebruary 4, 2010

> Tina Lambert, CAE | VSCPA Vice President, Member & Public Relations

Why the heck do I need trainingon Presentation Skills?

Even the best of the best have a

COACHand need to

PRACTICE.

• Refresher on successful (and not so successful) presentation techniques

• Tips to organize training materials

• Ideas for openings & closings

• Effective ways to handle Q&A

• Additional resources

Some GOALS for this session…

What are some successfulPresentation Techniques?#1: The Art of Persuasion

Triangle of Persuasion

Message/“Prove It”- 3 x 3- VIP- Sound Bites

- Anecdotes, Analogies, Third

Party

Audience -- Listen, Translate, Edit --Interest5W’s +So What, Who Cares, WIIFM

YouC, C, C Body Language, Voice

Verbal (word choice, content) = 7%

Vocal (voice, tone, pace) = 38%

Visual (body language) = 55%

Content is still king, but93% of overall impression is DELIVERY

What’s PERSUASIVE? Three elements in overall impression of speakers…

What are some successfulPresentation Techniques?

#2: Be Prepared

TO:

FROM:

RE:

TO:

FROM:

RE:

The two minute TALKING MEMO

State problem & possible solutions

Support your problem: data, statistics, analysis, examples

Bottom Line

WeatherKids/PetsNewsCommon interestsTrue stories Questions

Ideas for OPENERS

Not so great OPENER…

A man walks into a bar……OUCH!

JOKESRELIGIONPOLITICSHEALTH

What are some successfulPresentation Techniques?#3: Learn Simple Secrets

Book by Carmine Gallowww.carminergallo.comGreat, short read!Lots of helpful advice from

top CEOs and leaders in business

10 SIMPLE SECRETS of the World’s Greatest Business Communicators

#1 Passion:Use Your Head to Reach Your Heart

#2 Inspiration:C’mon Baby Light My Fire

#3 Preparation:Toss the Script

#4 Start Strong: Don’t Bury the Lead

#5 Clarity: Lose the Jargon or Lose Your Audience

#6 Brevity: Keep it Short, Period

#7 Style: Talk, Walk and

Look Like a Leader

#8 Command Presence: Movement Does the Body Good

#9 Wear It Well: Image is Everything!

#10 Reinvention: Madonna or Rocky?

Straw polls, hands upVideos, props – open or closeInteraction –table talks, asking

audience to do something physical

Games, prizes – ethics bingo, true/false, truth/lies

Fun breaks – music, stretchesCHOCOLATE!

OTHER IDEAS to spice up technical trainings

What are some successfulPresentation Techniques?

#4: Close Strong

Set ground rulesAnticipate the questionsRestate questions for the audienceDon’t be a politicianSummarize and close

Handling the Q&A

Nitpicker: Always brings up a point to derail

Challenger: Disputes points

Filibuster: Rambles with no end in sight

Support: Over the top praiser

Repeat objectives and key learning points (3x3)Tell them about additional resources Tell them you’re available for follow up & provide contact infoStay for 5-10 minutes

Crossing the Finish Line

What is my role as aVSCPA Presenter?

Deliver top-notch presentationBe preparedEffectively engage members and

potential members at eventsGive consistent messageHelp raise the profile and image

of CPAs and VSCPA

Trade research shows the 85% of the visitor’s impression about your association is determined by the person at the event.

Serving as a VSCPA AMBASSADOR

Authorized representative of the VSCPA

Wearing a leadership hat to represent best interest of 9,000 VSCPA members

Not marketing yourself or your business, or airing personal views

Where can I find otherPresentation Resources?

• VSCPA: “For Members” section of www.vscpa.com

• CPA Ambassadors: www.cpaambassador.org

• Toast Masters: www.toastmasters.org

• PRSA: www.prsa.org

• IABC: www.iabc.com

• Blogs: http://mytoastmastersblog.comhttp://.sixminutes.dlugan.com

• Videos: www.carminegallo.com

Other public speaking RESOURCES

Tina Lambert, CAE

VSCPA Vice President, Member & Public Relations

• Phone: (804) 612-9416

• E-mail: tlambert@vscpa.com

• Web: www.vscpa.com

• LinkedIn: www.linkedin.com/in/tinalambertwww.linkedin.com / search for “Virginia Society of CPAs”

• Facebook: www.facebook.com/TinaLambert1www.facebook.com / search for “Virginia Society of CPAs”

• Twitter: www.twitter.com/TinaLambertwww.twitter.com/VSCPANews

CONNECT with me/us!

EVERYONE is an Entertainer!

THANK YOUvery, very much!