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The web offers so many options for scholastic journalists to cover their student body. Here are a few examples of tools you can use.
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Oh, the places you’ll goGetting your staff online
and getting the most out of the experience
Jim Streisel, MJEHiLite adviser and communications adviser
Carmel (IN) High School
Wednesday, July 11, 12
The good ol’ days 1937 1944 1971 1982
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Just yesterday(metaphorically)
BroadsheetColor
Publish every two weeks
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Then…
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...the Web1996-97
1999ish
Early 2000s
Mid to late 2000s
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Today
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Arrrghhhh!
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That’s pretty scary.How do you keep up?
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Take a breath...
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Now...
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Now...Think about what you want to accomplish.
• Just get online? How often? How many new posts?
• Be more social? Why? Who?
• Share video? Audio?
• What does your student body use most often?
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Pick one
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Pick one...then explore.
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Websites
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Websites
• This is the building block/canvas for all of your expansion.
• Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free)
• A way to post breaking news, updates, visuals (slideshows, videos, etc.)
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Lots of ‘themes’
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What’s new?‘Responsive’ themes
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What to store?
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Photos
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Photos: Why?
• Readers love slideshows.
• Great to utilize all those photos you (should) already have but weren’t able to place in print.
• Easy to upload.
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Photos: How?
Lots of free services available online:
• FlickR
• Fotolog
• Picasa
• Photobucket
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Videos
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Videos: Why?• Can help tell visual and auditory stories
better.
• Can enhance existing print coverage.
• Like photos, easy to upload.
• You don’t have to be a broadcast genius. Short clips work best. >>
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Videos: How?
Lots of free services available online:
• YouTube
• SchoolTube
• Vimeo
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Issuu
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Issuu: Why?
• Archives content
• Great for parents/alumni
• My favorite way to look at the paper.
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Issuu: How?
• Get PDFs of your publication.
• Go to www.issuu.com
• Follow the instructions. (It’s pretty straightforward.)
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Let’s get social.
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So many options…
• Foursquare
• More…
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Facebook…Pages
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Facebook…Have an identity and a personality.
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Twitter…diversify
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Put it all together…
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Storify
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Great way for students to ‘build their brand.’
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Branding
(left) From the Kirkwood Call, Kirkwood High School
(above) From the HiLite, Carmel High School
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Other cool stuff
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QR codes
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CoverItLive
Election coverageSports coverageOlympicsFantasy sportsOther???
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CoverItLive in action
From Westside Wired, Westside High School
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Aurasma
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Or you can get really cool…
From FHNToday, Francis Howell North High School
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Bringing it all together
From the Foothill Dragon Press, Foothill Technology High School
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So what’s all this mean?
How do your readers read?
Play to those habits.
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Use analytics
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Resourceswww.jeadigitalmedia.orghttp://www.studentpress.org/nspa/http://www.columbia.edu/cu/cspa/http://www.facebook.com/journalists
On Twitter:@manfull@dgoble2001@storify@ericasmith@jeadigitalmedia
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Contact info and then questions
@CarmelJim
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