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Writing Skills for Consultants
Proposals & Advisory reports
Based on Flawless consulting by Peter Block
Based on Flawless consulting by Peter Block
Proposal AdvisoryReport
Good already What&how can be improved
Writing Skills for Consultants
Advisory reports
ü Why you want to write advisory reportsü How to write an advisory reportü What needs to be in an advisory report
ü Best present
ü Project success
ü Standard process&structure
ü Advanced advisory skills
ü Topic
ü Thesis
ü Audience
ü The right answer…
ü Topic
ü Thesis
ü Structure
ü Style
ü Sentences
ü Visuals
ü Layout
q Scope
q Focus
q Key question
q Position
1. State
2. Explain
3. Details
4. State again
ü IntroductionØ Claim relevanceØ Present keywordsØ Thesis statement
ü BodyØ Topic/transition sentenceØ Concluding sentence
ü ConclusionØ Answer to issueØ No new information, conclude
what was mentioned beforeØ Recommend follow up
‘The Hamburger’
SEOincreasesorganicsearchreachthroughoptimizationonkeywordsandphrases.Adwords increasepaidreachthroughbiddingonadvertisedclickthroughs viasponsoredlinks.Thecombinationofbothwillincreasethenumberofwebsitevisitors.
1. State
2. Explain
3. Details
4. State again
WebsitevisitswillincreasebyuseofSEOandGoogleAdwords.
1. State
2. Explain
3. Details
4. State again
WebsitevisitswillincreasebyuseofSEOandGoogleAdwords.
1. State
2. Explain
3. Details
4. State again
Theextrasitevisitscomefrombothorganicandpaidsearch.
1. State
2. Explain
3. Details
4. State again
SEOincreasesorganicsearchreach.Itoptimizesfindabilityviakeywordsandphrases,usedin
searches.
Adwords increasepaidreachthroughbiddingonadvertisedclick
throughs viasponsoredlinks.
1. State
2. Explain
3. Details
4. State againSitevisitswillgoupafter
implementingSEOandGoogleAdwords.
WebsitevisitswillincreasebyuseofSEOandGoogleAdwords.Theextrasitevisitscomefrombothorganicandpaidsearch.SEOincreasesorganicsearchreach.Itoptimizesfindabilityviakeywordsandphrases,usedinsearches.Adwords increasepaidreachthroughbiddingonadvertisedclickthroughs viasponsoredlinks.SitevisitswillgoupafterimplementingSEOandGoogleAdwords.
q Audience focused
q Short
q Active
q Objective
q Topic
q Active
q Appreciative
ü Topic
ü Thesis
ü Structure
ü Style
ü Sentences
ü Visuals
ü Layout
q Clear
q Self-explanatory
q Attractive
q Meaningful
q Font
q Spacing
q Margins
q Cover page
q Font
q Spacing
q Margins
q Cover page
q Set rules?
q Set rules?
q Plenty space
q Font
q Spacing
q Margins
q Cover page
Show
ü Understanding
ü Plan/design
ü Qualification
ü Dependability
ü Reason to buy
Writing Skills for Consultants
Proposals
ü Why you want to write proposalsü How to write a proposalü What needs to be in proposal
ü Get clients
ü Set-up for project success
ü Standard process&structure
ü Advanced advisory skills
ü Problem?!
ü Solution?!
ü Audience
ü The right answer…
ü Understanding
ü Plan/design
ü Qualification
ü Dependability
ü Reason to buy
ü Structure
ü Language
ü QBQ?!
ü Buying reason
ü Buying process
ü Goal
ü Playing field
ü Process
ü Milestones
ü Project management
ü Prince II
ü Agile
ü Plateau planning
ü Experience
ü Knowledge
ü Experience
ü Guarentee
Our USPYou work with top talent students…
Your benefitUw merk wordt jaarlijks door 10.000
potentiële autokopers(20-65 jarigen)gezien
üWhat can they do with it?üHow does it help them?üWhat underlying need is met?
Product Company Person
Person Company Service
1. Integrity
2. Intention
3. Capabilities
4. Results
Need unknown
Needfelt
Decidedtogobuy
(Just)bought Criticalcustomer
Show
ü Understanding
ü Plan/design
ü Qualification
ü Dependability
ü Reason to buy
Writing Skills
Executive summaries
ü Stick to your objectiveü Know your audience
ü Should contain all the important information
ü Should contain all the important information
ü Short, simple, logical, clear & interesting
ü Should contain all the important information
ü Short, simple, logical, clear & interesting
ü 5-10 % length or business report
Outline Explanation
Paragraph 1 Introduction ofproblem
Paragraph 2 Mainresults
Paragraph3 Mainconsequences andrecommendations
