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An introduction to trends in yearbook (magazine) design for presentations in the summer of 2014. All designs remain copyrighted by their creators
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YEARBOOK TRENDS !What’s new. What’s hip. What’s happenin’
By Bradley Wilson [email protected] bradleywilsononline.net @bradleywilson09 !©2014
Orthodoxy: The early years
• Yearbooks were historical records. • Expensive and time-consuming
to produce. • A production of the “senior class.” • A reflection of the times. • Little copy.
AgromeckNorth Carolina State University
1903
• Television came into the market. • Some color. • The ’60s. • Journalism.
The evolution
• Journalistic standards took over. • Judging standards established. • History, PR• Color more common. • Organized into sections. • Themes. • And enter the Macintosh. (Technology)
The journalistic era
• Community standards. • Community identity. • Population increases, and changes. • Sales decrease. • Self-publishing possible.
The modern era
Trends• COVERAGE | unique stories • COLOR | more; palettes, non-traditional • PHOTOJOURNALISM | more, smaller,
full captions, extremely large • DESIGN | magazine-style, less structure,
modern type, small type, thin rule lines • COPY | alternative story forms
• COVERAGEthis goal of being a historical record in magazine style
A trend
IbisUniversity of Miami
• COVERAGEto tell the story
A trend
• PHOTOJOURNALISMlarge photos
A trend
• DESIGN
A trend
• DESIGNconsistency
A trend
• COVERAGEof interesting students
A trend
• DESIGNusing color to advance plot
A trend
2008
2008
2008
2008
Arrowhead Christian School Redlands, Calif. Crystal Kazmierski, adviser
An example over time
2014
2013
2012
2011
2010
2009
• IDEASand college yearbooks for ideas
A trend
ESPN magazine
ESPN magazine
Catalog
Indiana Daily Student!!
Indiana University, 2009
Journal & Courier
Jan. 10, 2013
• Online competition • Retreat to original mission:
historical record • Design to individual standards • Technology
The future
Teamwork• Reporter and • Photographer and • Designer and • Editor, all working with • Online staff.
