- 1. Stefanie Hahn
[email protected] 2013 TechnologyTo
Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012
2. These tools are not all brand-spanking-new but rather aYour
2013 collection of helpful items toTechnolog assist you in getting
the joby To Do done each day.ListLets challenge Expect to hear
about: Googleourselves to be Analytics, IDX, keywords, Socialbetter
in 2013 - toworkBios, HouseLogic, Facebook, Twismarter, earn tter,
Docusign, Googlemore money andDrive, Googleenjoy our jobsHangouts,
responsiveagain.design, Realtor.com mobileapp, goo.gl, rating
sites, videotips and content ideas.(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 3. Determine
websiteeffectivenessSt a rt mo n i t o r i n gwe b si t e t r a f f
i c , ma k et we ak s , a l wa y sr e memb e r y o u r ma i no b j
e c t i v e g e t mo r e (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET |
SEPT 2012 4. Your Website Determine website effectivenessPut your
website to work for you. How do you knowhow effective your website
is today? Start tracking Google Analytics -
google.com/analyticsGetting Started with Google Analytics
(webinarrecording): http://bit.ly/GAweb(Get) Clicky -
getclicky.comMore info/getting started: getclicky.com/help(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 5. Your
WebsiteInterpreting the information if you are new to this, focus
on these things first:1. Visitors look at page views, length of
visit, bounce rates2. Traffic Sources examine where they are coming
from, which sites are referring3. Keywords what did they type into
the search engine to get to your site4. Content Performance what
pages visitors are using on your siteWant more? Go here:
http://bit.ly/ANAmore(50 Resources for Getting the Most Out of
Google Analytics) (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 6. Your WebsiteYou have to start your marketing with your
website. Anymarketing you do in print or online should drive
trafficto your real estate website so if your websitestinks, this
one is for you Get your website up to snuff.Get IDXInclude calls to
action/contact formsDont bury your search box (simplify)Give them
local dataNo heavy code you want your pages to load fastKnow your
keywords/create fresh contentResponsive design (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 7. Create a SocialBio pageA p o r
t a b l e a b o u t m e p a g e t h a t l i n k s u pw i t h R e a
l t o r .c o m a n dc a n d i s p l a y y o u rr e c o m m e n d a
t i o n s /t e s t(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 8. Create Your SocialBio Create a SocialBio pageSocialBios and
Realtor.com have teamed up to bringyou the last About Me page you
will ever need to fillout. Really.Think of your SocialBios page as
the ultimate "about me" pagethat brings together all of your social
network profileinformation in one place. If you already have your
ownwebsite, your SocialBios page can be linked to appear
wheneversomeone clicks to know more about you. Your website
visitornever leaves your site and the power of your social
networks(common interests, friends in common, etc.) becomes
theultimate tool to convert visitors into business referrals.(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 9.
socialbios.com/createRealtors can sign up now withan MLS ID &
valid NRDS numberat socialbios.com/create. Theagent search tools
will initiallyspanFacebook, LinkedIn, Twitter, Google and
FourSquare.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 10.
Create Your SocialBioGet recommended -People can recommend
youwithout having to sign-in orregister anywhere.Recommendations
are reviewedand approved for display byYOU, and can be manually
orautomatically broadcasted to theagents online network from
onecentral hub with one easy click.(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 11. The Portable PartThe best part
your SocialBio the portability grab a widget for your website
(iframe oroverlay) in 3 steps!1. Chose the panels to include2.
Select Iframe or Overlay3. Copy the HTML (and paste on your site)
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 12. (C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 13. Be consistent
with emailmarketingAf a s t , c h e a p a n de f f e c t i v e wa y
t o s t a yi n f r o n t o f y o u rs p h e r e , c l i e n t s a n
do t h e r s (b u t o n l y w h e n(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 14. Email Marketing Be consistent
with email marketingYou should be emailmarketing on aconsistent
basis.72% report checkingtheir email 6 or moretimes a day and a 20
30% response ratecompared to 1- 2% onpostal mail photo screenshots
taken directly from:
http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 15. Email
Marketing &HouseLogicNeed content? TryHouseLogic from NAR. Goto
members.houselogic.comand login with your NRDS #to access tons of
freeconsumer-focused contentthat you can use for emailmarketing,
e-newsletters, social sharesand handouts.(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 16. Email MarketingConsider this
1. Lists should be small and specific2. Determine your plan of
attack3. Create a schedule4. Write fantastic subject lines5. Focus
on connection rather than selling6. Include a web version7. Add
social share buttons8. Track your resultsFor more this topic:
http://bit.ly/emailmarktips (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 17. Engage effectivelyN o mo r e b
r o a d c a s t i n g b e s o c i a l a n d y o u wi l lc o n v e r
t(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 18.
Engagement Engage effectivelyI know youve been taught to cultivate
content, but inyour social media, some level of social is
required.Real interaction and actual conversation will ALWAYSwin
over posting that listing/open house/virtual tour.Challenge: Get
out of your newsfeed and into yourfriend list. Reach out to 5
people a day with somethingmeaningful. Look at their profile,
comment on a photoor event and be social. (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 19. Engagement E mp a t h y i s t
h es e c r e ti n g r e d i e n t t o a l l (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 20. EngagementStop posting your
listings.You can do so much more.Share marketstats, neighbor photos
orvideo, real estate FAQs Engagement Tips: Ask questions Comment
thoughtfully Share useful information ALWAYS respond (C) STEFANIE
HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 21. Engagement on Zillow
& TruliaZillow and Trulia allow you to create free profiles
ontheir sites and do some minimal interaction withconsumers. Take
the time to set-up profiles on thesesites your consumers are
already using them.Set-up free profiles on Zillow and Trulia and
answerreal estate questions from local consumers.Stop fighting
these sites they are not going away.(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 22. Go as paperless as possibleL e
s s p r i n t i n g mo r ed o i n g(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 23. Thing Go as paperless as
possibleWith a little preparation, you can move toward apaperless
work world:1. Get a DocuSign contract2. Move buyer and seller
folders to the cloud3. Create a frequently used cloud folder with
docs you often print and share with consumers4. Move your listing
presentation to Keynote or SlideShark, Doceri, etc.5. Have a REALLY
great website(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012
24. Cloud
Storagewww.dropbox.comwww.box.netdrive.google.comwww.sugarsync.com(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 25. Can You Exist
on Only Your iPad in the Field?Maybe but dont buy an iPadto replace
a laptop or desktopcomputer until you are sure.Will your MLS
function?Will all of your RE software work?Can you print? At home?
At office?Talk to others in your area thatare iPad users and get
theskinny from them.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 26. Stop paying for Microsoft OfficeYo u h a v e o t h e r o p
t i o n s e x e r c i s e t h e m a n ds a v e s o me c a s h(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 27. Other Options
Stop paying for Microsoft Officedrive.google.comzoho.com
openoffice.org(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012
28. Google DriveCreate MicrosoftOffice like docs(Word, Excel,
PowerPoint) and/orupload your MSoffice files to thecloud. (C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 29. Google
DriveYour documents are alwaysprivate to you by default, butsharing
is easy. Click on theblue Share button to open theSharing Settings,
enter anemail address, decide onpermissions and click done.(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 30. Live
CollaborationGoogle Docs will tell you when the otherperson is
viewing the document. You cancollaborate LIVE within the
documentitself OR you can chat off to the side >>>
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPTEMBER 2012 31. Google
Drive AppThe Google Drive app will let youcreate a new folder, doc
orspreadsheet. Plus take a photo toscan something directly to your
drive. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 32. Try
a Facebook adI n e x p e n s i v e a n de x t r e me l y t a r g e
t e d t oy o u r a u d i e n c e (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 33. Facebook Ads Try a Facebook
adFacebook allows you to go directly to your targetaudience and to
drive your ad with controlled precision.You can target consumers
based on numerous factors: Age Gender Location Engagement happens
Intereststhrough the network. Employment Social ads boost recall!
Even habits to some extent (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET
| SEPT 2012 34. Facebook Ads Determine your goals Do your homework
Start small and targeted Watch the daily progress Be thoughtful and
creative Tweak itAsk the reader to take anaction (like or click)
and useadvanced connection targetingfor the peer pressure push.For
more: http://bit.ly/FBtargeting(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 35. Facebook AdsClick Create an ad
to get started Facebook will ask you to chose a destination
-basically one of your pages or events OR an outside URL. There is
3 seconds ofdesign involved and then lots of targeting. You will
know your cost-per-click onceyouve completed targeting (so you can
feel good about your budget). Want to convert? Deliver what you
promise in the ad.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 36. Really be mobileMob i l i z i n g y o u rweb s i t e , r e
s p o n s i v ed e s i g na n d t h eRea l t o r .c o m a g e n t
-b r a n d e d a p p(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 37. Mobile Traffic Rates Really be mobileMobile network
connection speeds grew 66% in 2011and smartphone usage tripled.
(cisco)In January 2012, Realtor.com reported that up to 45percent
of Realtor.com traffic was coming from mobiledevices on
weekends.Our brands are not fairing that well in the app
race.However, they can succeed in the mobile space bymobilizing
their websites (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012
38. Mobile Friendly at ANY SizeSites that are coded with
responsivedesign allow the site function and lookfab on ANY size
screen. STEFANIE AINGE HAHN | WWW.STEFANIEHAHN.COM| AUGUST 2012 39.
DIY MobilizerIf you do not own/control yourown real estate website,
youcan turn your homepage orlisting details pages
intomobile-friendly pages on yourown.www.google.com/gwt/n(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 40.
Appwww.realtor.com/collaborate(C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 41. Embrace agent ratingsBe i n f
o r me d , g a t h e ry o u r o wnr e c o mme n d a t i o n s , u s
eGoo g l e Al e r t s toman a g e a n d a l way s (C) STEFANIE HAHN
| WWW.STEFANIEHAHN.NET | SEPT 2012 42. ____The first way to embrace
agent rankings is to know they exist.Knowledge is power and you are
on top of things like this Thesecond way to embrace rankings is to
go on the offensive. Takecharge of your online reputation and
manage (when you are able)these postings. Gather your own online
recommendations, posteverywhere and use Google Alerts to manage the
rest.(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 43. We
Rate Everything(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012
44. Agent RatingsAgent ratings are not going away. The best defense
is agood offense. Use Google Alerts to manage alerts.google.com
Gather your own online testimonials & post awayIf you get a bad
review, try to respond (whenappropriate) to repair the
situation.The good news 90% of consumers trust peerrecommendations.
-http://blog.hubspot.com/blog/tabid/6307/bid/16121/Social-Media-Statistics-2011-Video.aspx(C)
STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012 45. Do video
betterY o u c a n d o b e t t e r t h a nav i d e o t o u r o f t h
eh o u s e o r p o s t i n g y o u rv i r t u a l p h o t o t o u r
a s av i d e o . Tu r n t h i s u p a (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 46. A Few Stats (C) STEFANIE HAHN
| WWW.STEFANIEHAHN.NET | SEPT 2012 47. Video + Real EstateDont
shoot a video of the house and dont post yourvirtual tour as a
video. Do More. (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 48. Content Ideas1. Two questions (Sellers) What do you love
about this home? What attracted you to this neighborhood?2. Profile
video unleash your video self on the world, sell it, keep
consumer-focused3. Vendor tips get your mortgage person to talk
about rates, the pre-qualification process, appraisals, etc. Do
this with title, home warranty, home inspectors 4. Market
statistics - get local and share market stats (use your MLS reports
or 3rd party option)5. Community information show off the
communities where you work6. Testimonials ask happy clients to talk
about their experience working with you (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 49. Bonus To Do:
GoogleHangoutsTryv i d e o c h a t t i n g o n aGoo g l e H a n g o
u t , me e twit h a s ma l l g r o u p o fp e o p l e o n l i n e ,
s t a y i nt o u c h(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT
2012 50. One of theGoogle+ Hangoutscoolest Google+features
areHangouts. Youcan hangoutonline and videochat with yourclients,
team andsphere.Tip: For privatehangouts, createa Google Circleof
the peopleyou want tohangout withonline. STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPTEMBER 2012 51. Google+ HangoutsGoogle+
Hangouts are easy to start Check your mic (and your hair) and then
decide who you want to hangout with by default, your circles will
appear here. Click Hang out to start! STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPTEMBER 2012 52. Google+ Hangouts Once you
are hanging out you can invite more, chat via IM, watch a YouTube
video, record a video, mute mics and more check the Settings button
for more! STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPTEMBER 2012 53.
Lets Get toWork!We can totally do this (C) STEFANIE HAHN |
WWW.STEFANIEHAHN.NET | SEPT 2012 54. Thank You!!!Stefanie Hahn
[email protected] 2013 TechnologyTo
Do List (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012
