Broadcast TV Station Concept

SILVERBIRD TVBROADCAST

TECHNOLOGY

Satellite TV Station Management

• The overall objective of the project is to establish a new efficient, reliable and economic Satellite TVBroadcast Station having the capability to deliver 24x7 worldwide Live broadcast with Digital content tounlimited viewers simultaneously.

• The solution will be designed with world class broadcast technology as one time cost to the Stockholderwith provision for including additional TV channels in future with a cost effective manner.

• Global Standard Technology will be implemented with automatic backup and by-pass work-flow toovercome signal and power failure at production, transmission, reception, distribution and monitoring.

• The Ultimate Aim of the project is to establish cost-effective world-class broadcast set-up and maintain thestandard procedure to meet the requirement of viewers and commercial advertisers.

Objectives

The Need

• To fulfil customer’s demand and challenging to the competitors in the market, the quality of productionand transmission should be improved with a user-friendly Digital broadcast setup.

• To Achieve highest TRP and fulfil Commercial needs with more advertisers, Broadcast standard shouldbe improved by using Stable & Efficient Equipment.

• To Ensure 24X7 Live Production and Transmission without Failure, the equipment should be integratedand managed properly.

• For guaranteed Stability, Reliability, and Error-Free broadcast, the equipment should be selectedproperly and designed with backup and by-pass platform.

Architecture

Department

• Live Studios

• Production Control Room

• Master Control Room (MCR)

• Central Apparatus Room (CAR)

• Ingest, Monitoring and Observer

• RF Transmission and Distribution

• Edit and Graphics

• Information Technology

Department

• Maintenance, Repairing and Testing

• Technical Support Management

• Electrical and AC

• Quality Control and Branding

• News Desk, Assignment and Editorial

• Commercial Content Management

• All Other Department

Live Studio

• There should be Two Live Studios Studio-1 and Studio-2 connected with PCR-1 and PCR-2 withsound-proof technology.

• Studio-1 should be managed with at least four (4 Nos.) of wide-angle Professional Cameras withCCU and RCP.

• Studio-2 should contain three (3 Nos.) Professional cameras with CCU and RCP.

• One real set and one green Chroma set must be designed with Studio-1. Studio 2 should bedesigned with one video wall setup and one Chroma set.

• Mic and Camera cross interconnection provision should be there with both studios.

• Cam-1 in each studio must be employed with Broadcast Standard Teleprompter.

Studio Over View

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Studio Architecture

Production Control Room

• There should be Two Live PCR; PCR-1 and PCR-2 connected with the studios.

• Standard 2ME live Production switcher and 32/24 channel Sound Mixer should be connected withboth the PCR with provision of interconnection and by-pass technology.

• 2 port standard play-out, PCR Automation, Graphics System, Standard TP, VTR, Router Panel,Hybrid, Talk Back System, Multi-Viewer with other adequate equipment should be fixed with propermounting facility.

• Switcher frame and other rack-mount equipment should be fixed with standard rack.

• Power DB and MDU must be fixed with standard MCB and proper Grounding for power management.

• Schematic Diagram and Cable numbering should be maintained properly for AV and Networkingequipment.



Master Control Room

• MCR should be managed with Standard Automation Technology.

• 2 port standard play-out, Embedded MCR Switcher Graphics System, VTR, Router Panel, TalkBack System, Multi-Viewer with other adequate equipment should be fixed with proper mountingfacility.


• Provision should be made for Addition of New Satellite TV Channels.

• SOP Must be followed for MCR Operation.

• Operation, By-Pass and Change-Over related training should be provided to the MCR OperationStaffs.

Master Control Room

MCR Architecture

Central Apparatus Room (CAR)

• All the Broadcast Terminal Equipment, Processing and Distribution Equipment should beCentrally managed with standard broadcast 42U Rack in CAR.

• Play-out Servers, Transmission Equipment, Encoders, Decoders, External Feeds, SNG Signals,Should be managed with separate Broadcast Standard Rack.

• Separate UPS should be deployed with parallel Backup for CAR.

• Air Condition, Fire Safety equipment with Access Control facility must be in place.

• Equipment should be powered with standard MDU/PDU with IEC to IEC standard connector andSeparate MCB should connected with each MDU.

• SOP must be followed for CAR Operation and Maintenance.

CAR(Central Apparatus Room)

Ingest, Monitoring and Observer

• 4 port standard Ingest, VTR, Router Panel, Talk Back System, Multi-Viewer with other adequateequipment should be fixed with proper mounting facility.

• DTH and VSAT feed recording provision should be made with both HD/SD standard broadcastEquipment


• Separate Monitoring should be done for Both Up-Link and Down-Link Audio video qualitymeasurement

• Observer/ Down-Link Recording System should be employed with 90 days continuous Storage

• Library should be maintained with sufficient storage (NAS/SAN) for Archiving.

RF Transmission and Distribution

• TX and RX Equipment should be placed with separate Broadcast rack at CAR.

• C-Band Satellite Frequency with Same satellite must be Employed for All OB and Channel Up-Link.

• Fiber Optic should be used for Distribution of signals for different Location.

• If the Teleport for Satellite Up-Link is managed/leased at different location, fiber and microwavewith guaranteed backup channel must be integrated.

• For Distribution to MSO and DTH operator, C-Band satellite down link must be used as a back-upof Fiber.

• Terrestrial Broadcast may be used as second backup for MSO/DTH Operators.

RF Transmission and Distribution

Edit and Graphics

• Adobe-Premier CC or Apple FCP edit setup should be designed with at-least 8 Licensed desk.

• SOP must be followed while copy editing to maintain the Standard.

• Dedicated Path for Import and Export should be employed with NAS/SAN.

• Space for Raw footage and Final footage with Date wise Folder and Content Sub-Folder withspecific time slot should be maintained.

• Graphics Design Desk with at least 4 Designer License should be integrated with WASP-3D orVIZRT.

• Two Graphics Scrolling Client should be integrated for each PCR and two for MCR for Logo,Ticker, Back-Drop and Look and Feel Design.

Edit and Graphics

• Electrical Power Distribution Includes the Raw power, DG and UPS which should be managed in such a wayto provide 24x7 un-interrupted power supply through the channel.

• Three-Phase raw power as per the overall load

• Main DG with auto changeover mechanism having the capacity of 40% more than the actual load.

• Separate UPS for PCR-1 with Studio 1 and PCR-2 with Studio 2 having at least 60 minute power backup.

• Separate UPS for MCR and Ingest having at least 60 minute power backup.

• Separate UPS for CAR (Central Apparatus Room) with 60 minute power backup

Electrical & AC

Electrical & AC

• Separate UPS for Observer, Editorial Monitoring and General PC Usage

• Backup UPS with similar AH Capacity should be connected parallel with all the divisional UPS.

• There should be only 1 Grounding for entire Electricity distribution.

• AC should be centralized managed with main and backup chamber with adequate inlet and outlet toprovide sufficient cooling & adequate ventilation.

• No humming noise should be released from AC Outlet/Chamber.

Information Technology

• Centralized IT server room with LAN, NAS/SAN, FTP, Internet Streaming, Lease Line Connectivityshould be managed for Entire Channel Network.

• IT Server room should be placed near to the CAR in order to maintain proper integration betweenBroadcast and IT Equipment.

• Separate Switch should be maintained for specific department/Division network equipment.

• NAS/SAN with Sufficient Storage with Backup and Library Archiving System should be maintained as perStandard Procedure.

• Password Protection with Internet Access and NAS/SAN is must for security reasons.

All Other Department

• Quality Control and Branding department should be there to manage On-Air Signal quality at TX andRX with all the locations as well as customer end.

• All the activities with respective department should be managed according tocustomer/viewer/Commercial point of view.

• Input and Output content with look and feel and on-air presentation should be managed as per SOP.

• News and Assignment Desk should strictly follow the standard guide lines for Script Writing, Voice-Over, News Content management, Air-Time management and Video Footage.

• Makeup and Costume should be managed strictly according to the On-Air Standard.

• Sales/ Marketing Guidelines must be followed strictly with weekly target base. 100% Market targetshould be achieved at any cost.

All Other Department

• TRP (Television Rating Point) should be achieved aggressively with every program broadcasted.

• Commercial content Scheduling must be managed properly with each program and should notbe failed to be aired.

• Transmission Report must be maintained without fail. All the Transmission Eros should behighlighted in the report sheet with reason.

• Audit and Research department should send their report to the Management on daily basis oncommercial and revenue point.

Prepared By: Mr. Pravat Mohapatra

Broadcast Project and Operation

Thank You

The End

Engineering

Broadcast TV Station Concept