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Precept Brand Activation

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PerceptLtd

Percept HHakuhodoIBDPercept Swift Percept Gulf AMO Communications

PDM PDM IntlP9PTM

Perspectrum

Percept ProfilePercept Profile MEClea PR

Allied Media Percept OOHPercept Knorigin

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Brand Activation

Events Activations

Sports

Entertainment

Wedding Management Services

PDM Verticals

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Brand Activation

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What we do

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What we do

Colleges

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Who we are• Sanjay Shukla – COO

• With 18 years of experience in the field of Brand Activation

• Expertise in brand development and planning effective ground level brand communication

• Has handled activation across all industries and genre

• Good networking professional with a flair in building and maintaining client relationships

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Who we are• Divya Kapoor – Business Head North

• With 15 years work experience in both Domestic and International markets

• 10 years of which is in Brand Activation

• Expertise in brand management, account management, and business development.

• Involved from concept development through to execution with excellent client relationship

• Worked with cross section of clients across various genre

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The TeamTeam of 120 approx members across 10 cities comprising of

A Team of Business Development and client servicing professionals

Supported by an Operation and Creative team

All members come with relevant industry experience ranging from 8 to 5 years

Teams headed by Group Heads to provide dedicated and customizedclient servicing solutions

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Our Network

10 Base City offices

15 Franchisee Operation Offices

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Our Clients• Banking• Kotak mahindra Bank• Axis Bank• Citibank• Standard Chartered Bank• Reliance Money• Dhanlaxmi Bank • MasterCard• HDFC• RBS

• Insurance• ICICI Prudential Life Insurance• Aviva

• Consumer Durables • Canon • Toshiba • Panasonic • Videocon• Philips • Belkin

• Automobile• Maruti• Apollo Tyres • Bridgetstone

• FMCG

• HULLoreal

• VLCC• Wrigley• Kara• Colgate • Dabur • TetraPak• Herbal Life• Reckitt Benckiser

• IT & Communication• Tata Communication• Vodafone• BSNL

• Airlines• Kingfisher

• Others• MSD Pharmaceuticals Private Limited • Times of India • Save the children• Radio City

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MALL ACTIVATION

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Bridgestone “Think Before You Drive”

• An initiative to spread awareness on Tyre safety measures• A month long activity which was executed at the high footfall malls at

Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway

• The event launched the safety anthem & official mascot of the brand• The activity was supported by media and well know celebrities from

Bollywood

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STORE IN STORE ACTIVATION

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Presents

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TATA IndicomTwister Balls - In Shop

Contest Activation

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In store - Loreal

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Various thematic POWER EVENTS for Maybelline

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Various thematic POWER EVENTS for Maybelline

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White Perfect – Glam Shine Activity – Loreal ParisVarious thematic Beauty Studio Activities for Loreal Paris

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Power Events for L’Oreal

Derma Genesis Set up – L'Oreal

Beauty Studio Set up – L'Oreal

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CORPORATE ACTIVATION

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Corporate Go Carting Championship

Ticket to Singapore Grand Prix

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Corporate activity across cities

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CITY FINALS

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GRAND FINALE

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GRAND FINALE

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GRAND FINALE

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FLOAT ACTIVATION

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Sunfeast 10k marathon done for Kingfisher Airlines

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Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London

sector covering 5 cities of Gujarat

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Boomer Sign Your Team to Victory – 6 state Canter Promotion

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Boomer Sign Your Team to Victory – 6 state Canter Promotion

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AIRPORT ACTIVATION

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Win A Car Promotion at Airports for DIAGEO

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Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport

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Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport)

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5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.

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SCHOOL ACTIVATION

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Dabur – School Programme

LG School Cricket Campaign

Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival

School School ActivationActivation

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AND MANY MORE …….

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Force India Promotion at the MCDOWELLS

Derby in Mumbai

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Premier of Delhi 6- PVR Priya (Delhi)

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Joggers Park activity for Kotak Mahindra Bank

VLCC Health & Wellness Camp Joggers Park

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Million Dollar Arm – Hunt for the Most Promising Pitcher

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• Wrigley’s Boomer Bubble Blowing Championship – Highlighting our ability to handle turn key projects

– Winner of the Golden Key at the WOW Awards – New Property of the Year

Case Study

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Case Study

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Cluster Marketing Approach

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Some Pictures of the Project

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• Market grew by 2.8% post the activation

Market Share Growth