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7/01/2010 20 Listings and Links Key Websites for every VRM business Trent Blizzard President Blizzard Internet Marketing, Inc www.blizzardinternet.com

20 Core Links and Listings for Every Lodging Website

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Page 1: 20 Core Links and Listings for Every Lodging Website

7/01/2010

20 Listings and LinksKey Websites for every VRM business

Trent BlizzardPresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

Page 2: 20 Core Links and Listings for Every Lodging Website

7/01/2010

3 Key Definers of Good Listing

1. Drives Quality Traffic to Your Website2. Impacts Search Engine Results

Placement (SERP)3. Provides Link that Helps in Google4. Increases Exposure / Syndicates Content

Page 3: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Facebook#1

SERS (Search Engine Results Saturation) is one goal of Facebook… Regardless of whether you have a strategy for maximizing the effectiveness of Facebook, Even a small utilization of Facebook can protect your brand name in search results.

Blizzard Fan Page

Page 4: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Twitter#2

ExampleHootsuite is a tool to manage Twitter easily.

SERS (Search Engine Results Saturation) is one goal of Twitter… Twitter is a powerful communication tool that can be used to reach out to past and future guests, owners, business partners and perfect strangers. Twitter account homepages fare well in Google and should be obtained as a brand management tool. @blizzinternet on Twitter.

Page 5: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Linkedin#3

ExampleLinkedin accounts do especially well in brand name and whitepage queries. LinkedIn is a favorite business networking tool. Come by and say “hi” to Trent Blizzard on Twitter

Page 6: 20 Core Links and Listings for Every Lodging Website

7/01/2010

SEO FavoritesBest of the Web #4

◦$250

Prweb/Vocus #5◦$80-$300 Per Press Release

DMOZ #6◦Free but difficult

Business.com Directory Listing #7◦$299

AboutUs #8◦Free

Page 8: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Review FavoritesWebsites that let your guests review their experience with you

Yelp #13Judy’s Book #14

Google Local #15

Page 9: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Yahoo!

Travel.yahoo.com #16Local.yahoo.com #17

Yahoo Biz Directory #18$299 year

Page 10: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Local FavoritesMore Sites for Local Listings

Bing Local #19Universal Business Listing #20

$30 per year

Page 11: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Learn to Fish!SEMRush #23

◦See who your “organic competitors” are and try to get listed with them.

Yahoo Site Explorer #24◦“Explore” a competitor and find a good listing from their “inlinks”

SEOMoz Juicy Link Finder #25◦Enter your top keyword phrase and find some “juicy” links.

Page 12: 20 Core Links and Listings for Every Lodging Website

7/01/2010

Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: [email protected] Phone: 888-840-5893 Address:

Blizzard Internet Marketing, Inc50629 Highway 6 & 24Glenwood Springs, CO 81601

Blizzard Internet Marketing