2011 Annual Report www.nashvilledowntown.com

LIVE

Residential Options

• Current economy favors expanding rental inventory

•Total downtown residential units: 3,836

• 2011 downtown rental occupancy:

96%

Downtown Residential Sales

• If sales continue at the present rate, the total inventory of developer-owned condos and re-sale units will be depleted by mid-2012!

• 209 in 2010, 98 in 1st two quarters, 2011

LIVE IT UP! 2011 Tour

LIVE IT UP! 2011 Tour

Since 2004, 9,000 people have come to the annual LIVE IT UP! Downtown Home Tours, with an economic impact of >$47 million in sales and leases

Appeal of Urban Living

Central Location, Convenience (52%)

Urban Experience (48%)

Nightlife (33%)

Close to work (31%)

Downtown Residential Survey

July, 2011

Urban Living

Downtown NashVitality!

HUME-FOGG ACADEMIC HIGH SCHOOL

900 STUDENTS AND FACULTY: OUR

DOWNTOWN NEIGHBORS

Celebrating 100 years in 2012

National rankings as one of America’s Best High Schools,

Top Magnet Schools andBLUE RIBBON SCHOOL!

RETAIL 2011

A total of 35 new retail businesses opened or announced between January 1 and September 1, 2011.

RETAIL 2011

Downtown Amenities16 coffee shops14 barbers, hair salons, nails9 massage therapy8 fitness centers6 ice cream/yogurt shops

6 shoe shine/repair4 post offices3 florists2 dry cleaners2 urban grocery stores

Nashville Farmers’ Market

WORK

• 7.5 million square feet of commercial office inventory in downtown

• Over 50% is Class A Space

• 900,000 square feet added since 2007

WORK

Buildings Going Green

First multi-tenant LEED Existing Building Certification in Tennessee

Gold LEED Certification

The Pinnacle at Symphony PlaceBaker Donelson Center

James O. Bass, Sr.

Practicing law since 1934

Bass, Berry & Sims PLC

GETTING AROUND

WeCar

PARK IT! Express Shuttles• May 1, 2011 marked the 9th

anniversary of the LP Field park and ride program which includes FREE weekday parking.

• With a $25 monthly shuttle pass, downtown employees can save over $1,200 per year!

• Over 1,200 monthly riders on 3 downtown shuttle routes

Best Ever Event Parking (BEEP)• Free parking at LP Field for Bridgestone Arena events, optional $3 per person round trip shuttle service• Over 150 events since March 15, 2010, with free parking for over 26,000 vehicles.• About 67% of the passengers choose the shuttle option.

Wayfinding ProgramPhase I launched in August 2011

Pedestrian map signage in 155 sites throughout Nashville

Phases II and III will include local roadway and interstate signs

CLEAN & SAFEFrom January – August, 2011, the Clean Team

• Removed over 59,000 pounds of trash and 1,584 square feet of graffiti

• Power washed 273 block faces and 696 alleys

CLEAN & SAFE

• Safety Ambassadors logged 2,459 miles on Segways from January through August, 2011

• Handheld devices help Ambassadors provide guests with directions as well as a printout

DOWTOWN IS BLOOMING!

Growing Toward the River

PLAY

First Saturday Art Crawl

Art Crawl 5th Anniversary

New Performance Platforms

Two performance platforms feature entertainers, musicians, visual artists, and beverage vendors at First Saturday Art Crawls

Employee Appreciation Events

Nashville Predators

CMA Music Festival 2011Record Attendance: 65,000 per day

Generated $30 million in direct visitor spending

World-Class VenuesRYMAN AUDITORIUM

• Theatre of the Year by Pollstar

• Venue of the Year by Academy of Country Music and International Entertainment Buyers Association

BRIDGESTONE ARENA

• Ranked #9 in U.S. concert attendance

• Over 1.4 million fans attended between July 2010-June 2011

Taste of Music City 2011

Walk 100 Miles With the Mayor

INVEST

INVEST

Music City Center$595 million investment

Opening early 2013

Board of Directors 2011

Board of Directors 2011

“To make downtown Nashville the

compelling urban center in the Southeast in

which to LIVE, WORK, PLAY, and INVEST.”

Nashville Downtown Partnership

2011 Lead Sponsor

2011 Lead Sponsor

2011 Associate Sponsors

2011 Associate Sponsors

2011 Associate Sponsors

2011 Associate Sponsors

2011 Associate Sponsors

2011 In-Kind Sponsor