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2011 ONLINE GIVING

#onlinegiving

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Frank BarryDigital Marketing DirectorBlackbaud

@franswaa

www.netwitsthinktank.com

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ONLINE GIFTS ACCOUNT FOR 6%

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ONLINE GIVING UP 13% Y0Y

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INT’L AFFAIRS TAKES A HIT, BUT …

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MOST GIVING HAPPENS IN Q4End-of-year giving accounts for 34.8% of online giving (Q4) and

December represented 20.3% of the total.

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PEOPLE ARE GETTING MORE COMFORTABLE87% of nonprofits had at least one online gift of $1,000 or more

Distribution of online gifts of $1,000+

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MOST SECTORS ARE SEEING GREAT GROWTH

• We have seen double-digit growth across the board since 2009.

• Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009.

• Online giving to the Education sector is up 40% since 2009.

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WHY DOES ALL THE DATA MATTER?

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WHAT TO DO ABOUT IT?5 Things Your Nonprofit Can Do Today

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HAVE PEOPLE OVER YEAR ROUND

• Partner up with like minded organizations.

• Content marketing (i.e. blogging)

• Search Engine Optimization

• Paid Search (i.e. Google Adwords)

• Social Media Engagement

• Email Communication (i.e. eNewsletter)

• Paid advertising (Facebook, Twitter, Google display network, etc)

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PUT YOUR BEST FOOT FORWARD

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CLEAN UP YOUR HOUSE

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KEEP IN TOUCH (RETENTION)

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• ToMamaWithLove• EpicThanks• Charity:Water• Puzzle Builder

MAKE PEOPLE WANT TO TELL OTHERS

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Photo credit: http://www.gapingvoid.com

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2011 Online Giving by Blackbaud

GRAB THE REPORTht

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