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@360i Social TV Spotlight
8 MOVERS & SHAKERS FROM THE PAST 30 DAYS
90K people checked‐in to the HBO series on GetGlue in the week before Season 2, with 50K for the premiere, causing the site to momentarily crash.
1 Game of Thrones breaks GetGlue
TV analytics company Bluefin Labs recorded 60K+ comments across social networks; 50% of Twitter conversations involved GetGlue.
2 Psych‐ed to hit 100K@Psych_USA celebrated surpassing the 100K mark on Twitter by delivering
video shout‐outs from the cast as a treat to followers
The milestone was reached just hours before the Season 6 finale. On that day, the show saw
200% growth versus average show days.
3 NBC & the 1st digital Olympic GamesNBC has announced plans to broadcast all 30+ events during London 2012 live
via a special YouTube‐powered video player
In addition to the live streaming of events, social media opportunities will
bring Olympics fans closer to their favorite athletes and events –personalizing the globally iconic experience for the U.S. audience.
4 Social takes center stage at BET UpfrontLouis Carr, President of Media at BET, describes the network’s devotion to
providing the best digital environment possible to its viewers
BET’s content sparks conversation and puts fans front and center. Smart use of
on‐air hashtagging drives relevant conversations and a ton of buzz.
Content is Content: Online and on‐air are converging, adopting similar characteristics and blurring lines for all stakeholders. Read
our complete recap on the blog.
5 Digital NewFronts step up their game Online video distributors like Hulu, Yahoo! and Google are courting advertisers
with TV network tradition via rich digital content experiences
There are a lot of young people who are at the beginning of their civic careers … When you're 18 and you're voting for the first time, you don't necessarily know what you deserve from a politician.
‐‐Jason Rzepka, VP of Public Affairs at MTV
6 MTV gamifies Election 2012Network empowers young voters earn points by registering to vote, watching
debates and drafting politicians that can earn points for integrity.
Jimmy Fallon, ?uestLove and UNC students live‐tweeted the experience, which included a special presidential ‘Slow Jam’ of the news.
7 A presidential ‘Slow Jam’ for the ages‘Late Night creates’ #ObamaonFallon hashtag, affording fans at home the rare
opportunity to ask the President a question
Online to Onscreen Payoff: Bravo empowers fans by integrating the best G+ comments (along with tweets and Facebook
comments) on‐air in special ‘Social Edition’ encore
episodes.
8 Bravo breaks 1MM fans on Google+Launched in Fall 2011, Bravo’s Google+ page shares rich visuals and platform‐
specific content to connect with new Bravo fans.