How effective is the How effective is the combination of your combination of your

main product and main product and ancillary texts?ancillary texts?

In order for me to create a successful ancillary text, I had to use my time researching and planning into real CD covers, booklets and magazine adverts. The only problem I came across when researching was finding booklets/inserts available on the internet. I had several CD’s at home but none of them fit into my genre. However I still looked at the inserts to these CD’s so give me an idea of what is put in there. I saw that they mostly had pictures and lyrics of their songs so I decided that in my booklet, I was going to have the lyrics to Leyton’s song ‘Growing Up’ along with a bit about him and his contact details as this was his first album. And these idea were good to put in for an upcoming artist.

I looked at several different CD front/back covers within the same genre of Leyton before actually creating my own. After analysing Jojo and Justin Bieber’s CD covers, I was able to have a clear view and they gave me a starting point on how to create a CD cover of my own.

In order for everything to link together and create synergy, I decided that it was a good idea to take photos on the day we had filmed our performance element. This mainly happens in real music videos where the photos for their album cover are usually from one of their music videos. I thought this idea would be effective and link well with the ancillary texts. As this follows the codes and conventions of music within the pop genre, I feel it would be easier to market the product.

The best location to take pictures was at the skate park rather than at his house as there was a lot of graffiti walls and these images would fit in quite nicely to create synergy and in the genre of music. The scenery is also very colourful suggesting how Leyton’s life was once dull but is now full of success and bright colours as he is moving towards the light. For my back cover I chose an image of the Big Ben as Leyton was proud to be a Londoner and this can be portrayed through the montage on the back of his CD.

Here are my final products that I created aimed at a target audience of 12-15. I was able to get feedback from when constructing my product, this was mainly positive and a few negative points. I then undertook these points and created a slightly different CD cover and booklet. However as I got told my work was too plain and needed a few effects added, I created the magazine advert with more effects to make it eye catching and got a lot of positive feedback from it. As the young audience want colour and attention grabbing images, I felt this is what I should have undertook when creating my product, although I think my work was generally good.

As a group we had all created our own digi-pack, however we decided that the best one was Kavitha’s as it best created synergy. The use of her editing techniques that she used made it so eye catching and would easily grab the audience’s attention.