Customer segment

The value proposition

Sales channels

Customer relationships

Streams of revenue

Key resources

Key activities

Key partners

Cost structure

Block 1. Customer segment

AAVA ISLE business-model is focused on the niche market. This project will attract the following groups of customers:

1) Divers

2) Sportsmen

3) Spectators of theatrical performances

4) Participants of conferences, seminars, etc.

A unique platform is created as a diving center, however, its facilities are also designed for leisure, business meetings, seminars and presentations.

Underwater wrestling Underwater footballSporting diving Underwater billiardsContests in underwater shooting Underwater contests in synchronous swimmingUnderwater strikeball The underwater fishing of artificial fishCorporate celebrations Underwater weddingsUnderwater banquets Underwater birthdaysRomantic underwater dinners Underwater restaurants and cafesThe Underwater Art Gallery Theatrical performancesFight with underwater phobia

Block 2. The value proposition

All proposals are innovative. The advantages of the services offered are novelty, price, risk

reduction and costs decrease.

Block 3. Sales channels

Sales channels

Partner (indirect). To sign contracts with tour agencies and

hotels.

Own (direct). Online sales and vendours.

Block 4. Relationships with customers

AAVA ISLE is offering types of relationships with customers:

1) Individual support is based on personal contacts. A customer can phone the Customers’ Support Service and find out any information (s)he is interested.

2) Specific individual support is intended to provide a personal representative for corporations.

3) The Internet Communities

Block 5. Revenue flows

AAVA ISLE revenue flows are supposed to offer the following price forming mechanisms and instruments:

- fixed/firm or agreed upon prices. Fixed prices are established for sporting subscriptions and entrance admittances for theatrical performances as well as non-regular visits to the diving center.

- Agreed upon prices are established to rent offices, and rooms for restaurants, cafes and stores.

Two types of Revenue Flows will be used in this Business Model: revenues from non regular transactions and regular revenues from periodic payments.

Block 5. Revenue FlowsRevenues The forecast period

1 year 2 year 3 year 4 year 5year

1. Revenues from shows1 345 000 2 232 700 2 751 870 3 061 220 3 421 680

2. Revenues from sports

contests600 000 600 000 600 000 600 000 600 000

3. Revenues from seminars

and diving trainings 60600 71280 79920 87000 123240

4. Boxes rental revenues 50000 61100 67100 72700 79000

5. Revenues from cafes 124800 156000 187200 218400 218400

6. Revenues from

conference halls 6000 12000 18000 24000 30000

Revenues

6 year 7 year 8 гyear 9 year 10 year

3 593 840 3 766 000 3 938 160 4 110 320 4 390 080

1. Revenues from shows600 000 600 000 600 000 600 000 600 000

2. Revenues from sports

contests 123240 123240 123240 123240 123240

3. Revenues from seminars

and diving trainings 82800 85200 90600 92600 94600

4. Boxes rental revenues 218400 218400 218400 218400 218400

5. Revenues from cafes 33000 34800 36000 36000 36000

1. Revenues from seminars

and diving trainings

76%

2. Revenues from seminars

and diving trainings

2%

3. Boxes rental revenues

2%

4. Revenues from cafes

5%

5. Revenues from sports

contests

6. Revenues from

conference halls1%

The AAVA ISLE platform revenues pattern

Block 6. Key resources

AAVA ISLE project will involve the following resources:

• Material resources are physical resources, such as production, capacities, buildings, equipment, transportation facilities, vendours, etc.

• Personnel (human resources) will be involved in the Projects’ creation and implementation highly qualified in different spheres of the economy, such as shipbuilding, finance, health care, management, ect.

• Finance.

Block 7. Key activities

1) Training divers and conducting professional competitions

2) The divers’ training base

3) Theatrical performances

4) Contests in underwater sports

5) Conducting festivals and celebrations

Block 3. Key partners

There are two types of the partner relationships:

1) Strategic co-operation of non-competing companies. For example, contracting with hotels, travel agencies, vendours for tour sale, etc.

2) Co-competition, i.e. strategic partnership between rivals. In fact, in Greece and other coastal countries the network of diving center is underdeveloped. Meanwhile we offer to conclude agreements under wich diving centers will be offer their members to visit the AAVA ISLE.

Block 9. Cost structure

Indices The forecast period

1 year 2 year 3 year 4 year 5year

Costs 1 354

960

2 016

316

2 416

743

2 669

084

2 952

864

Direct costs 627 0401 004

392

1 233

516

1 378

088

1 539

168

Operating costs 475 920 759 924 931 2271 038

996

1 161

696

Amortization 240 000 240 000 240 000 240 000 240 000

Property tax 12 000 12 000 12 000 12 000 12 000

6 year 7 year 8 гyear 9 year 10 year

Costs 3 076

616

3 199

108

3 322

080

3 443

192

3 639

624

Direct costs1 609

232

1 678

816

1 748

160

1 817

024

1 928

928

Operating costs1 215

384

1 268

292

1 321

920

1 374

168

1 458

696

Amortization 240 000 240 000 240 000 240 000 240 000

Property tax 12 000 12 000 12 000 12 000 12 000

Shows costs0.46

Costs related for seminars and diving

trainings0.01

Café costs 0.04

Costs related to the conferences

0.00

2. Operating costs0.39

3.Amortization0.09

4. Property tax0.00

The AAVA ISLE platform Expenditure pattern

Cover of Investment ExpendituresOn the Project

-10,000,000

-5,000,000

0

5,000,000

10,000,000

15,000,000

1 2 3 4 5 6 7 8 9 10 11

Investment Expenditures Time Period for Cover

The Discounted Cover Time Period