Analysis of CD pack

Kaiser Chiefs – Employment

From the front cover that you get on this CD you can tell straight away that the band are trying to give it that authentic look because of the type of pictured texture with the lumpy black leather texture on it and the tarred away edges making it look old. The reason they did this might be because they want to be different and this is where their music comes in. This band could be classed as an indie band because of the type of music they produce and how they portray themselves in their music videos. For instance their music video which was their main song for this album was “I predict a riot”, and if you watched the video they have based the video in an older time. This then could be linked back to the old fashioned feel to the cover and also the old fashioned boarder around the writing.

Then when you look inside the CD you can find the CD and also the inside booklet that goes with it. This is the back of the booklet which gives you a feel of what is to come in the booklet. I can see from looking at this that it is still going with the theme of an older fashioned look, the booklet still looks warn and antique. The words that are written on the page are that of different typography that you might have found on posters in an older time era. The words read “new is games, the latest and best”. Then down the bottom “may be seen at all stationers and fancy dealers”. If I linked that to the video of “I predict a riot” and the time era in which it is set I can then make the link that it was most likely of the time where people would have posters of what was happening in a carnival like a bearded woman etc. Plus how all the words are shown it gives you an opening for what’s in store. For instance right at the start of the “I predict a riot” video the main circus presenter opened a tent and let you into the music video. This booklet is kind of doing the same thing by letting you n to the world of the Kaiser Chiefs. Then if you look at the CD it has a completely different feel to the booklet because of all the vibrant colours on the CD. If you look closely though it is a spinning wheel which represents a game and this links to the booklet talking about “New is Game”. This shows the audience that what’s in store could play games with you.

As you open the cover up you get a little note saying “this CD belongs to …” which is a good way of getting the audience to engage with the CD cover, again having that authentic look to it helps with the theme of antique. On the opposite side is a background which looks like a board game and a note attached to the front saying “how to play, and exciting new CD suitable of six million listeners” this has been done quite cleverly in the point that they have tried to make it look like the CD is a game and saying suitable for over six million users is a reference to what games normally say such as suitable for age 3= etc. Then below are the lyrics to each song with the first being “every day I love you less and less”. The whole deal of this as beginning to pay a game with the music links in well with the front of the booklet and the CD specifying games.

On the next pages along again it has the same background as the other page which has a type of board game feel to it. And again also there is just the lyrics to the Kaiser chiefs songs.

If you look at the next page you will find that there is an image of some money on a game bard which would represent the game monopoly. But if you look closely the money reads on it “band of Kaiser Chiefs. So this is just a little humours image from the Kaiser chiefs with their own rendition of the game monopoly.

Then linked to that is the next page with the same game board and the background but this time playing cards are on the table with pictures of each band member, their name and what instrument they play. This gives the reader an insight to the band and who they are. From seeing these board games show up you could link this to the band as they might link to play board games or they might want the audience to feel as if they are full of games and surprises.

On the next page along you can clearly see that they have taken the game snakes and ladders and use it as their background and on top some little object from various other board games such as monopoly cards and a dice. Around the image is just saying about whom the management was, who the songs were mixed by and other studio information about the people who helped them with their music. Then that is followed by a thank you page on the opposite page with a list of names they are grateful for their help with the Kaiser chiefs.

Then finally at the back of the whole CD is just the list of songs that will feature in this CD. Also is a link to their website www.kaiserchiefs.co.uk which helps the group with getting more audiences in and buying their songs and merchandise.