Callum Ellis and Jack Knowles

Analysis of Our Advert

Our advert is advertising World of Warcraft; a very famous and popular online MMORPG that lots of people play. The colours used in our advert are mainly oranges and yellows. We used these colours because they are bright and stand out. The images used connect to the game, which will show the people looking at it, what the game is like and will persuade them to play it. The fonts we used are very easy to see and are very plain. This makes it stand out because people wouldn’t need to look at it very closely to see it. The main logo we did not make ourselves, it was created by the producers of the game. The game is called World of Warcraft, ‘World’ and ‘Warcraft’ both start with ‘W’ so it is alliteration and sticks in the readers mind. The background we used was plain black. We used this so that the rest of the advert sticks out. This is because plain black is quite boring so the reader won’t look at the background but the pictures and information instead. There is an address in the bottom for the games website, the website is ‘http://www.wow-europe.co.uk’. It is in small white writing in the bottom of the page, so if the reader is interested in the advertisement, he/she can come closer to get more information if they are interested in playing. The target audience we picked was teenagers aged 13-30male/female geeks. We used this target audience because usually only nerds and geeks would play an online RPG and you have to be at least 13 to play the game legally. The success of the advert is overall good in certain ways, such as: the logo in the middle standing out, so people know what it is; there been extra information in the bottom right hand corner, so if people want to start playing; ‘The best RPG ever’, which makes people want to try it out to see if it is; ‘Over 9 million players’, makes the buyer want to be in the crowd of 9 million people.