Program Name :HALLSSHOW

By Balasubramanya Kevin manohar

Genre :animation-action

• First time ever in India , bringing a new concept from nowhere , Animation Action .

• You would have seen action sequence in normal Indian films where there are cars , trucks flying in the air . Lot of over exaggeration done .

• Now its time to bring in the new era of action where a animated cartoon character will do it all instead of real heroes doing unbelievable things .

Objective . Target audience . At least when this is animated , people can digest anything in animation instead of watching real human doing things that even God cant !

Hypothesis :• How to get Target audience

Challenges • Duration • Why people wanted to see ?• in which channel should I telecast ?• timing

Marketing Challenges Customer wants, needs and expectations are

changing more rapidly • We operate in a market where all viewers want

essentially the same thing • Competition for viewers is intense • Competition is now global rather than just

domestic • NEED to compete with other shows

Production Challenges• viewers are increasingly demanding better

quality • need to capture the audience • create a demand in the market

Research methods • Surveys • Questionnaires• target audiences reviews • public opinion• Analysis• online focus groups• funding bias

Marketing • Social media • Games show • Giveaways • Comic strips • Promos • Merchandising• inter-active session

Production research • Voice artist • 2d animators • Workstations • Studios • cameras• directors • Writers • Art direction • Staff

Questionnaire• Basic type of TV shows ?that u would watch • Preferred television viewing time ?• satellite TV connection or regular • Do you have a computer at home? • Do any of the computers in your home allow you

to view video over the internet, such as television programs or movies?

• Thinking just about Monday through Friday during the past seven days, approximately how many hours per day would you say you spent at home, not counting the time when you were asleep?

• In the evening, does your household more often watch television in groups of two or more, or do people mainly watch television by themselves?

• Some people turn on the TV to watch particular programs while others turn on the TV to watch whatever happens to be on. Would you say you are more likely to turn on the TV to watch particular programs, or do you turn it on to watch whatever happens to be on?

• While you are watching television, do you tend to just pay attention to the program, or are you likely to do other things, like reading, talking, or working while you also watch or listen to TV?

• would u like to watch animation programs ?• will u be able to show ur kids in future ?• what kind of genre ,exactly looking for in

television ?• do u recommend others to watch ?

• Age groups -

10-15 15-20 20-30

• Duration

6-7

7-8 8-9

• What kind of genre ?

•

Action drama Fantasy adventure

romantic

• Do u like animated movies ?

• Yes No

• Duration of the program (will u watch a animated program )

1 hour 30 min

• Do you have any idea about animated action

Yes No

If yes explain in your words :-

• Survey was done within a house ,where each person has given their own way of answers .

• This will be shown through table

Category 1

Category 2

Category 3

Category 4

0 1 2 3 4 5 6

Series 3Series 2Series 1

•Research done with friends

Data analysis • Age group

10-15 years

5-10 years

15-20 years

20-30 sum

age group

0

5

10

15

20

25

30

35

Series1

Fav.channel

pogo nick hungar cartoon sumfav.channel

0

5

10

15

20

25

30

35

Series1

Fav.character

supermanchota bheem

batmanspiderman

sumfav,character

0

5

10

15

20

25

30

35

Series1

Duration

6-7 pm 7-8 pm 8-9 pm other sumdurattion

0

5

10

15

20

25

30

Series1

Genre

action adventure thriller comedy romance other sum0

5

10

15

20

25

Series1

About animation

yes nosum

review

like no

sumreview

0

5

10

15

20

25

Series1

Overall conclusion :10

-15

year

s

5-10

yea

rs

15-2

0 ye

ars

20-3

0

sum

pogo

nick

hung

ar

cart

oon

sum

supe

rman

chot

a bh

eem

batm

an

spid

erm

an

sum

6-7

pm

7-8

pm

8-9

pm

othe

r

age group fav.channel fav,character durattion

0

5

10

15

20

25

30

35

Series1Series2Series3Series4Series5Series6Series7Series8Series9Series10Series11Series12

Results

Se-ries1

0

5

10

15

20

25

30

35

age group10-15 years 5Series4Series5Series6Series7Series8Series9Series10Series11Series12action15