Sam Carter

Artist Website Research- Ben Howard

Website- the website contains a link to Twitter, however, instead of a link to his Twitter page it is a link to a pre-written tweet ready for you, containing the link to his website and details of his upcoming album. This means it is more convenient to share the artist with your followers, advertising his album without him doing any real promotion.

The website also contains a link to places to pre-order the album, one link to iTunes and then one link to a Ben Howard Store which gives the user an opportunity to pre-order the album on CD and vinyl and also to buy all the other artist’s merchandise. This has been done so that if the user goes to pre-order the album they may also find more merchandise that they want to buy such as t-shirts. If someone wore a t-shirt this may result in more interest of the artist as there friends might start to listen to the music after the t-shirt made them want to listen to the artist.

Also there is a link to buy his new single on iTunes and Google Play and then a link to Spotify so the user can listen to the track. For every track he has released off the album so far there is an embedded YouTube video allowing the user to watch and listen to the song.