BLUE BLOODLUXURY DENIM & FASHION HOUSE

THE NAMEIt was chosen to illustrate the love of denim: “we have indigo coursing through our veins”. It is also a synonym for royalty and aristocracy, em-phasizing of their love for quality, tradition and craftsmanship. They wanted to take the “fast” out of fashion: go back to making remarkable products with style and personality.

THE MOTTOThe Blue Blood motto is ‘For Our Friends’. This is how they actually started out: making jeans ‘to measure’ for our own friends. As they developed the brand further, ‘For Our Friends’ came to rep-resent both a quality level (nothing but the best for our friends…) and an attitude: the values and lifestyle they represent.

THE LOBSTERTheir labels and products bare the image of a Lobster. The Lobster was chosen as Blue Blood’s mascot because they have blue blood too. Besides this, lobsters are fascinating, beau-tiful creatures that can grow just as old as hu-man beings.

TekstenBlue Blood

http://www.bluebloodbrand.com/brand/

Vormgeving & DesignAngelo Abdoelsamath

FotografieAngelo Abdoelsamath

Met dank aanBlue Blood

COLOFON