Changing the Channel to Connected TV

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  • 1. the to 2 in 5 homes haveCONNECTEDTVIt s gotta bSocial!e9%11%Are interested in online content25% 28% 60%15% 89%related to the show theyrewatching. Over 50% saidtheyll interact with an ad.Want to share TV shows viasocial media.Of tablet owners use theirconnected TV more now thatthey have a tablet.SUBSCRIPTIONS to PAY-TVTOP SMART TV PLATFORMS& ONLINE VIDEO SERVICESINCREASED in 2010 contributing to the continued growth of 30%18% Copyright 2011. Research conducted by Moxie (n-1,007 #3%). All rights reserved. Sources: http://www. | | eMarketer || | |