Changing the Channel to Connected TV

Embed Size (px)

Text of Changing the Channel to Connected TV

  • 1. the to 2 in 5 homes haveCONNECTEDTVIt s gotta bSocial!e9%11%Are interested in online content25% 28% 60%15% 89%related to the show theyrewatching. Over 50% saidtheyll interact with an ad.Want to share TV shows viasocial media.Of tablet owners use theirconnected TV more now thatthey have a tablet.SUBSCRIPTIONS to PAY-TVTOP SMART TV PLATFORMS& ONLINE VIDEO SERVICESINCREASED in 2010 contributing to the continued growth of 30%18% Copyright 2011. Research conducted by Moxie (n-1,007 #3%). All rights reserved. Sources: http://www. erceonlinevideo.com/story/research-connected-tv-will-be-consumers-portal-web-2015/2011-08-10 |http://www.advanced-television.com/index.php/2011/07/08/research-viewers-still-prefer-ive-tv | eMarketer | http://techpp.com/2011/04/15/smart-tv-apps-comparison|https://www.facebook.com/note.php?note_id=172559996135619&comments | http://www.instat.com/newmk.asp?ID=3215&SourceID=00000652000000000000 |http://www.knowledgenetworks.com/news/releases/2011/070711_connected-tvs.html