What do A rugged, Southern rocker of a legendary

musical family,

A two-time, world heavyweight boxing champ,

And the most nationally demanded band for bike events

Have in common?

What we propose: An extremely cost-effective, patriotic marketing

campaign featuring Jimmie Van Zant, of the Lynyrd Skynyrd family, and his single, Feels Like Freedom. This includes a music video and a commercial with the Victory brand.

A fun and humorous TV/Internet commercial featuring world champ Pinklon Thomas and rockers Big Engine. Plenty of content for social media and online marketing will be provided with viral potential.

An exclusive new t-shirt design with a Victory/Big Engine brand, licensed music featuring Big Engine, a catchy new tag-line, and a CD/ t-shirt giveaway for every Victory motorcycle test-drive.

Our clients:

Jimmie Van Zant

Jimmie Van Zant Influenced by the music of his cousins Ronnie,

Donnie and Johnny Van Zant and their bands, Lynyrd Skynyrd and .38 Special, Jimmie makes his mark in his legendary family with a soulful sound all his own.

The veteran rocker has a sponsorship with Moon Pie and his latest country-crossover album was released by Sony RED and MRI.

WHY JIMMIE? The name Van Zant has been a well-known and revered name in the rock world for many years, ever since Lynyrd Skynyrd was formed. Jimmie continues to carry on the legacy of his Van Zant name to a whole new generation!

Feel the Freedom

Jimmie Van Zant Concept:

Jimmie is rocking out onstage at a large, outdoor festival. Thousands of people dance along to the sound of ‘Feels Like Freedom.’ Going into the last chorus of the song, Jimmie gets the crowd chanting, ‘Feels Like Freedom! Feels Like Freedom!’

With thousands of voices singing in unison, we dissolve to Jimmie riding off into the sunset on a Victory Motorcycle with his wife, Zee on the back. The song breaks into the final chorus as Jimmie cruises along the open road.

Crowd singing Feels Like Freedom- live from Monteagle video

http://www.youtube.com/watch?v=EqkH7YjCE-I

Jimmie and victory

Jimmie and Zee

TAG LINE: “Victory Motorcycles- Feel The

Freedom.”   *** Critically acclaimed songwriter, Brett James,

wrote Feels Like Freedom ***  His long list of credits includes numerous number one

hits by Carrie Underwood, Jason Aldean, Rodney Atkins, Kenny Chesney, and Martina McBride. In addition to winning the distinction of being ASCAP’s Songwriter of the year twice, he scored a Grammy for Best Country Song (Jesus Take the Wheel, performed by Carrie Underwood).

 

Feels Like Freedom Victory Motorcycle Cut:

 

Areas where we could cut in footage of Jimmie and Zee on a Victory Motorcycle:

Orange Groves/Jimmie in Hay Trough First chorus – 0:46 – 1:08

Driving Truck and Singing in Attic (“Rockin’ the boat on the fourth of July…” - second chorus): 1:37 – 1:50

Jimmie in Hay Trough/Singing on Couch Third Chorus (2:47 – 3:16)

TOTAL: 1 minute 4 seconds available  NOTE: We aren’t recommending that the entirety of these

time windows be used for footage of Jimmie on the bike. These are just recommendations on sequences in which we could cut in the footage without disrupting continuity in the storyline.

Feels Like Freedom Official Music Video

http://www.youtube.com/watch?v=4KletBo8lds

PINKLON THOMAS

Pinklon Thomas Only 27 boxers have earned the WBC Title Heavyweight

World Champion, and Pinklon Thomas is one of them!

He fought during the golden age of boxing, joining the ranks of Muhammad Ali, Joe Frazier, George Foreman, Mike Tyson, Evander Holyfield, and many more. Read his biography here: http://en.wikipedia.org/wiki/Pinklon_Thomas

WHY PINK? He won the World Champion Title twice! He is a legendary, booming, truly memorable character and is still at the top of his game. He goes on public speaking tours, is currently writing a book of his memoirs, and is beloved worldwide.

Pink with Muhammad Ali

Pinklon Thomas Concept:

We open on Pinklon Thomas in the gym, pounding a punching bag in his signature pink shorts and gloves. His trainer struggles to hold the bag straight.

  Trainer: ‘Atta boy Champ! You look as good as you did when

you knocked off Witherspoon!’  Freeze frame of Pinklon making contact with the bag and

caption reading: “Pinklon ‘Pink’ Thomas – Two Time Heavyweight Champion of the World ’84 ‘92”

  Outside the gym, in the parking lot, four bikes roll up and

park next to a Victory Motorcycle with a pink paint job.   Freeze Frame: A rough and tumble biker gang stand in front

of their bikes- wearing extremely exaggerated biker gear.

The gang take turns dissing the Pink Victory Motorcycle, saying that whoever rides it must be a sissy or a momma’s boy.

  Pinklon comes up behind two of the men, casting an

immense shadow (we will have him stand on a box to make him look 10 feet tall). He grabs them by the shoulders.

  Pinklon: ‘I heard yall admiring my bike…’   The gang realizes that they were just mocking the

former world champ and they start to backpedal: ‘I love pink!’ ‘Yeah! I think I’m gonna paint my bike pink!’ ‘Well I’m gonna paint my whole house pink!’ ‘Pink’s my favorite color I swear!’

To which Pink replies, ‘Oh pink’s your favorite color, huh? Then I got something for ya,’ as his hands tighten on the two biker’s shoulders and you see their feet leave the ground.

  Cut to: The gang members are riding down the road in

hot pink tutus.   Ahead of them is Pinklon, looking cool as a cucumber

on his Pink Victory Motorcycle.  Big Engine’s ‘Turn it On’ plays.  Dissolve to the ending of Pinklon winning his first title.

The crowd lifts him onto their shoulders and he pumps his fists triumphantly.

TAG LINE: ‘VICTORY IS FOR CHAMPIONS.’

 

BIG ENGINE

Big Engine Big Engine is a band that works hard and plays harder!

They perform over 200 shows a year for hundreds of thousands of die-hard fans at bike rallies including Daytona, Sturgis, and NASCAR events across America.

Along with their new 2013 Twisted Tea Party Tour sponsored by Twisted Tea, the band also has an album release slated for next spring.

WHY BIG ENGINE? This hot new band is the next big thing! With their party rock anthems, catchy riffs, and twisted tea parties - they have already made their mark in the biker market and, as a matter of fact, all over the southeast – having ranked #1 rock band across all genres in the state of Florida on ReverbNation

Big Engine Concept We will do a packaged wholesale of Big Engine’s

album, Turn It On, to Victory dealerships across the country. For every customer test-drive, customers will get a FREE digital or disc copy of the Turn It On PLUS a newly designed t-shirt with the Victory and Big Engine brand combined.

  Check out our concept t-shirt design on the last

slide!

Now is the time, this is the place, to buy a Victory Motorcycle!

Turn It On Music Video

http://www.youtube.com/watch?v=zsVMGx6j0do