Chris Beeby Project Portfolio

Sky Skills Studios

Overview Sky Skills Studios is a purpose-built, permanent brand

space that opened Sky’s doors to schools UK nationwide. It

offers a unique, hands-on, educational experience that

inspires the ambitions and life skills of 12,000 students per

year through the medium of television. The experience

provides the school class with all the tools and expertise

for them to write, shoot, edit and share their very own

television report relating to their chosen subject’s

curriculum. Within three weeks of opening in September

2012, the programme was fully booked for the whole of the

first academic year.

Role Account Director: I had the responsibility of managing the

early strategic and creative development, working

collaboratively with the educational consultants, handling

the software interface, directing the interior design and

overseeing the 6-month build and testing.

Dates Development: Jan 2011 – Sept 2012

Live: Sept 2012 – July 2015

Budget £4.6 million

Sky Backstage

Overview Sky Backstage is an exclusive, 700 capacity bar located

backstage at The O2, the world’s most popular music venue.

The space rewards Sky customers with a VIP experience pre

and post show that will make their night extra special. They

get snapped by paparazzi on the red carpet after being

pampered by make-up artists, sing karaoke whilst seeing

themselves perform in 3D, or just relax with a drink and a

bite to eat. Since Sky Backstage opened in 2010, the bar has

hit 500-700 capacity every night.

Role Senior Account Manager: I worked collaboratively with the

Sky brand team to develop the style guide for the interior

design of permanent brand spaces. I closely managed

creative directors and interior designers to develop the

design of the space and the experiences, followed by client

liaison for all approvals.

Dates Development: Nov 2009 – Dec 2010

Live: Sept 2010 – Sept 2014

Budget £1.9 million

Sky Gallery

Overview Sky Gallery, another permanent Sky destination inside The

O2, is a purpose-built, three-storey brand beacon that draws

visitors into the world of Sky and offers an incredible

showcase of 3D entertainment across thirteen screens. Sky

customers pass through this clean gallery-like space to gain

priority access to Sky Backstage on any arena event night.

Since opening in 2010, the space has caught the imagination

of over 1,000 visitors a day to bridge the gap between 3D in

cinemas and 3D at home.

Role Senior Account Manager: This project ran in parallel with Sky

Backstage, so my role for this project was identical, in terms

of brand guardianship, interior design and creative

management, with the additional responsibility of 3D

content manager.

Dates Development: Nov 2009 – Dec 2010

Live: Nov 2010 – Sept 2014

Budget £2.4 million

O2 Fanspace

Overview O2 Fanspace, one of O2's permanent installations at The O2,

rewards customers with a relaxed, experiential hub that taps

into their passion for music. Music fans can choose to play

on the giant touchscreen to watch and upload their

favourite artists’ videos directly to their phone. They can also

tattoo their idol's logo to their phone or relax on the giant

cushioned daybed and watch music videos. The experiences

are digitally refreshed to align with the music events at The

O2, which ensures it truly acts as a space for music fans.

Role Account Manager: I worked very closely with architects,

interior designers and contractors to design and build the

structure. My responsibilities also lay in the management of

the strategic and creative development of the experiences

to ensure they championed the brand and truly rewarded

customers. Throughout, I acted as the key client contact for

the budget and approvals on the design and experiences.

Dates Development: Jan – Oct 2009

Live: Oct 2009 – Sept 2012

Budget £750k

GSK Conference

Overview GSK needed to inspire their 120 strong sales team with the

launch of Avamys, a new intranasal steroid for the treatment

of people with allergic rhinitis. Sledge designed a unique and

engaging one-day event based at a stunning private estate.

The event consisted of an interactive conference during the

day with motivational speakers and breakout sessions,

followed by a spectacular ‘Four Seasons’ themed party. The

guests were treated to falling snow and roasted chestnuts

at the entrance, blossom trees in the drinks reception,

summer lighting and live music for the dinner, and a lively

autumnal disco to finish.

Role Account Manager: I managed the event planning and budget

to finalise the venue, speakers, theming and entertainment. I

then worked along side the producer and production team

to deliver the conference and party.

Dates Development: Dec 2008 – Jan 2009

Live: Jan 2009

Budget £200k

O2 Wireless

Overview We were tasked by O2 to develop a strategy that delivered

engagement for all festival goers, while also rewarding O2

customers, competition winners and VIPS with unique value

added experiences. The popular O2 Stage, hosting headline

acts, was housed inside the gastro pub garden experience,

surrounded by mini brand experiences such as street

entertainers, bicycle phone-chargers, silent phone booths

and face painters. O2 customers had the added value of

exclusive access to the luxurious backstage area, where they

could chill out with a cocktail and enjoy guest performances

from MTV’s Secret Sessions, without missing out on any of

the main stage action, thanks to the giant live relay screen.

Role Account Manager: I worked closely with the Account Director

to develop the strategy and creative concept. I then

assisted the production director with the pre-production,

onsite build as well as talent and staffing management.

Dates Development: April – July 2008

Live: July 2008

Budget £550k

O2 Spirit Awards

Overview Sledge were approached by O2 in 2008 to design and deliver

their annual internal awards ceremony. We felt the 750 VIP

guests and award nominees should be treated to an

unforgettable night, themed “Superheros”, in their own

brand home, The O2. The ceremony was kicked off with a

ground-breaking 3D superheroes animation on Europe’s

largest cinema screen. The animation, produced by Sledge’s

film department, was the first ever to be screened at this

scale. The evening then moved into a slick awards ceremony

with celebrity hosts, James Corden and Mat Horne,

supported by video footage on the giant cinema screen. The

night was rounded off with a superhero themed party in one

of The O2’s largest music venues, Indigo2.

Role Account Manager: I worked alongside the producer during

the pre-production and onsite to develop and deliver the

awards ceremony. I also acted as the client liaison for the

production of the 3D animation.

Dates Development: Jan – April 2008

Live: April 2008

Budget £600k

O2 Lounge

Overview O2 Lounge offers VIP treatment to O2 customers on arena

event nights at The O2. Access is granted to customers

through mobile barcode technology, but the digital

interaction doesn’t stop there. Visitors can update the

jukebox playlist and even the colour of the ceiling lighting via

text. The interior design of the space is another example of a

stunning brand destination that champions O2’s identity

and their loyalty initiative.

Role Senior Account Executive: As my first project developing a

permanent brand space, I was supported by an account

director to design the space and experiences. Despite the

support, I took the lead on the interior design and client

approval, followed by overseeing the build.

Dates Development: Jan – June 2007

Live: June 2007 – Present

Budget £1.6 million

Microsoft Party Overview Microsoft are renowned for their annual employee summer

parties and 2006 certainly didn’t disappoint. We proposed to

host the 2,000 capacity celebration at a decadent private

estate just outside of London with a juxtaposing Latin

American theme, “La Noche Libre: A Night of Freedom”. Pre-

event, the employees were sent electronic invitations with a

link entering them into a interactive digital world to prepare

them for the themed night. The flamboyant event itself was

based in the beautiful gardens of the private estate with a

giant circus tent hosting the impressive headline acts,

including Groove Armada, surrounded by smaller tents with

entertainment, food and drink. The night was a resounding

success and has lived long in the memories of everyone who

attended.

Role Account Executive: Supported by an Account Director, I

managed the theming, talent booking, catering, venue logistics

and staffing. Being my first project, the client described my

passion and dedication to the project as a baptism of fire.

Dates Development: July – Sept 2006

Live: Sept 2006

Budget £850k