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Cinema Stuff & other useful diagrams

Cinema stuff

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Page 1: Cinema stuff

Cinema Stuff & other useful diagrams

Page 2: Cinema stuff

Audience & Institution

• Audience = spectator, people who consume (buy/watch) and interact with films and their products

• Institution = body who makes something (i.e. Sony & Sony Pictures) (i.e. a school)

• *you must discuss both in essay!

Page 3: Cinema stuff

What are the film stages?

Page 4: Cinema stuff

Film stages

• Production• Marketing • Distribution • Exchange/exhibition

Page 5: Cinema stuff

Film stagesProduction Marketing Distribution Exchange/

exhibition(institution to

audience)-cinema

(mainstream/indie)-home (dvd/blueray/pay

tv)-download (itunes)

Exchange/exhibition

(audience to audience)

-piracy (download, streaming)

-pop up cinema

Page 6: Cinema stuff

Box office

• What does this mean?

• PROFITS FROM CINEMA TICKET SALES!

• (Which is the main source of income for films)• The opening weekend tells a lot of how

successful a film will be

Page 7: Cinema stuff

Cinema stats

• ___% of cinema audiences are aged 15-24 which makes them the main audiences to target

• More than ______ of them go at least once a month (ages 15-24)

• In 2012 the the UK box office took in over £_______________

• _____ films were released in the UK in 2012, which is about 12 titles per week

Page 8: Cinema stuff

Cinema stats

• 29% of cinema audiences are aged 15-24 which makes them the main audiences to target

• More than half of them go at least once a month (ages 15-24)

• In 2012 the the UK box office took in over £1 billion

• 646 films were released in the UK in 2012, which is about 12 titles per week

Page 9: Cinema stuff

But when do audiences go to cinema?

• Put in the order you think….

• Extension – add %’s

Page 10: Cinema stuff

But when do audiences go to cinema?

• Saturday 24%• Sunday 18%• Friday 16%• Wed 14%• Mon/Tues/Thur 9%

Page 11: Cinema stuff

Most popular/successful (made most money) genres at box office in 2012 were…..

Genre Percent

36%

18%14%

12%

4%

1%

Genres to choose from:

AnimationGenreAction

Rom comComedydrama

Genre Percent

ACTION 36%

COMEDY 18%

DRAMA 14%

ANIMATION 12%

HORROR 4%

ROM COM 1%

Page 12: Cinema stuff

Marketing

• Who pays for marketing: distributors or production companies?

• In 2012, over £_____________ was spent on P&A (prints and advertising) by film _________s

• ‘Think like a Man’, ‘Hunger Games’ & ‘The __________’ (huge action film) were the most tweeted films in 2012

Page 13: Cinema stuff

Marketing

• Who pays for marketing: distributors

• In 2012, over £300 million was spent on P&A (prints and advertising) by film distributors

• ‘Think like a Man’, ‘Hunger Games’ & ‘The Avengers’ (huge action film) were the most tweeted films in 2012

Page 14: Cinema stuff

What about the extra’s at the cinema?

• People spend approximately ___ minutes in the cinema foyer

• About ___% of cinema’s profits come from refreshments.

• People spend approximately 16 minutes in the cinema foyer

• About 40% of cinema’s profits come from refreshments.

Page 15: Cinema stuff

Do the stars persuade you to go watch films?

• Stars of 2012:

• Robert Patterson – twilight, cosmopolis• Kristen Stewart – twilight, snowwhite, • Emily blunt – muppets, 5 year engagement

Page 16: Cinema stuff

Hollywood vs other

• Hollywood definitely dominate the industry

• Bollywood – ___% of UK box office

• Bollywood – 1% of UK box office

Page 17: Cinema stuff

Big bad hollywood vs indie• _____ dominates the film industry (Hollywood is the centre)• ___ of every 10 films is American• The major _________: Film __________ is dominated by film companies who are owned by

c___________s.• The main 6 are:

– 1 Disney– 2– 3– 4– 5

• Some things we expect from Hollywood films are:– 1– 2– 3– 4– 5

• Some things we expect from indie films are:– 1– 2– 3– 4– 5

Page 18: Cinema stuff

Big bad hollywood vs indie• USA dominates the film industry (Hollywood is the centre)• 9 of every 10 films is American• The major studios: Film production is dominated by film companies who are owned by conglomerates.• The main 6 are:

– 1 Disney– 2 sony/columbia– 3 warner bros– 4 paramount– 5 universal (NBCUniversal)

• Some things we expect from Hollywood films are:– huge budgets – from conglomerates– Well known actors and directors– Global (blanket) release– Global themes appealing to mass audience– Huge productions and special effects

• Director has less control (does what audience demand is, or what already is established to work)

• Some things we expect from indie films are:– Small budgets – from multiple investors (not so risky this way)– Not well known actors or directors (often first timers)– Limited release (often in 1-3 countries)– Specific themes (often quirky/controversial etc) which appeal to niche audiences– Simple and to the point, no special effects as subject matter/content is more important

• Director has more creative control -

Page 19: Cinema stuff

What about 3D?

• Top 3D films of 2012:

• 1• 2• 3• 4• 5

• For every £5 spent on any cinema ticket, 3D accounts for £___ of that £5.

Page 20: Cinema stuff

What about 3D?• Top 3D films of 2012:

• 1 marvel avengers assembly• 2 the hobbit: unexpected journey• 3 prometheus• 4 amazing spiderman• 5 life of pi

• ***Notice how many are ‘franchise’ films!?– Inherited audiences: less risk of losing money! (very expensive to make – high

production costs)

• For every £5 spent on any cinema ticket, 3D accounts for £1 of that £5.

Page 21: Cinema stuff

Top films at cinema

• Do you watch your favourite films at cinema?

• Top films in 2012 were:– 1.– 2.– 3.

• The top 3 films total box office takings accounted to ___% of ALL box office takings in 2012, which is about £1 in every £___.

Page 22: Cinema stuff

Top films at cinema

• Do you watch your favourite films at cinema?

• Top films in 2012 were:– 1. Skyfall– 2. Darknight Rises– 3. Avengers Assemble

*notice the genre!?

• The top 3 films total box office takings accounted to 18% of ALL box office takings in 2012, which is about £1 in every £6.

Page 23: Cinema stuff

Going to the cinema is social!

• Most people go with friends• It’s a SHARED experience

– (________ audience theory (why people seek the media) – integration and social interaction!!!)

• Most people to cinema with average of ___ people

• It’s a SHARED experience – (McQuail audience theory (why people seek the media) –

integration and social interaction!!!)• Most people to cinema with average of 3 people

Page 24: Cinema stuff

Home or cinema?

• Which do you prefer and why?

• ___% of films are viewed at cinema• BBC iplayer had ___ million requests everyDAY

in 2012 – shows that it’s hugely _________.• On average people watch about _____

hours/minutes of TV a day• ___% of TV sets sold in UK are ‘supersized’

Page 25: Cinema stuff

Home or cinema?• Which do you prefer and why?

• 4% of films are viewed at cinema• BBC iplayer had 6 million requests everyDAY in 2012 – shows that

it’s hugely popular.• On average people watch about 4 hours of TV a day• 35% of TV sets sold in UK are ‘supersized’

• What does this say about film exhibition? (that people watch more films at home? Relate to TC if you can…. Why did/is cinema doing so badly?

• 2012 had the WORST cinema attendance in history!

Page 26: Cinema stuff

The cost of films (exc/exh)

Page 27: Cinema stuff

Do you buy DVD after cinema?

• ___% of consumers bought the DVD of a film they have already seen at cinema

Page 28: Cinema stuff

Films online?• ___% of 16-30 year olds believe film content should be free when

accessing online– What’s the debates about this?– Pro:– Cons:

• The 3 most pirated films of 2012 were:– Project X (8.2 million downloads)– ________________ (8.5 million downloads)

• A franchise action film– ________________ (8.2 million downloads)

• A big superhero film

• What type of genre are these films? Who is their target audience and how could this link to piracy?

Page 29: Cinema stuff

Films online?• 60% of 16-30 year olds believe film content should be free when accessing online

– What’s the debates about this?– Pro: all types of groups would be able to experience film and see a wider range of films– Cons: industry wont make money – if they don’t – can’t do their jobs because there is no

money! They need to make money to operate (esp the indie industry)• The 3 most pirated films of 2012 were:

– Project X (8.2 million downloads)– Mission Impossible: Ghost Protocol (8.5 million downloads)

• A franchise action film

– The Dark Knight Rises (8.2 million downloads)• A big superhero film

– *Remember the dark knight invested LOADS in anti-piracy with the goggles in the opening weekend because they knew people would try to pirate it (if done on opening weekend – sales drop later (because people get it online)

• What type of genre are these films? Who is their target audience and how could this link to piracy?Action Male 16-25Nerdy geeks who are technological saavy!

Page 30: Cinema stuff

Other useful diagrams

Page 31: Cinema stuff

Film distribution options

Page 32: Cinema stuff

Film profits

Page 33: Cinema stuff

Distribution process(bit complex but just to get idea)

Page 34: Cinema stuff

Film stages and processes

Exchange/exhibition

Page 35: Cinema stuff

Indie films

Page 36: Cinema stuff

Distribution

Page 37: Cinema stuff

D/E roles and companies

Page 38: Cinema stuff

D/E ‘ultraviolet’

Page 39: Cinema stuff

Cinema configuration (set up) for exhibition

Page 40: Cinema stuff

P/D/E & profits

Page 41: Cinema stuff

Exchange/exhibition(American tho)

Page 42: Cinema stuff

Exhibition – what do institutions pay?

Page 43: Cinema stuff

Piracy process

Page 44: Cinema stuff

Piracy debates