1995 DC Comics Survey

• 1000 self selected questionnaires inserted into DC comics

• Customers buy an average of nearly 50 comic books a month.• DC’s single-issue audience was more than 5.2 million. (I believe

this incorporated a significant pass-along multiplier of at least three people assumed to read each comic.)

• 92% of DC readers were male.• 80% of them were ages 18-39, with a median age of almost 29.• Just over 70% attended college.• Just over 60% were single (never married).• 37% spent $100 or more on comics in a month.

Information via Johanna Draper CarlsonComicsWorth Reading