Country Matters Nml Music Segments

PRODUCTIONS

20 years experience in producing brand funded T.V.

COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009

Music, Mobile & Social MediaIn conjunction with

Hotsource and National Music League

13 Episodes on Southern Cross TEN

Combining the richness of broadcast TV with the power of social media, the

internet and mobile

PRODUCTIONS


Kisrty Lee as featured in series1 www.countrymatters.com.au


Music Segments:

� Three minute magazine style� Local regional artists featured � History where it happened� Colour pieces featuring venues� Special gigs covered � Home-town famous faces � Mobile content promos� Twitter & Facebook promos

It is also possible to develop and sponsor a regular branded segment

PRODUCTIONS


Mobile Content Branded Content SuperstorePromoted on-air & online

� Ringtones

� Local artists content made into a ringtones and available to viewers

� Images & Video

� Video clips of artists will be made available in the mobile superstore

� Candid images and regular gig content will be made available

� Video clip promos (TBC)

� Certain gigs will be filmed and video made available exclusively on mobile


PRODUCTIONS


Branded Segment Sponsorships

� 3 minute in-program segments produced to a brief

� Rights to use the material for point of sale or marketing promotion

� Featured placement on the program’s web site as a viewer resource

� Video content for social web site use� Regularly featured in Twitter feed � Rights to use video for viral

marketing and mobile distributionusing text SMS, MMS, Web, WAP and xHTML mobile internet


PRODUCTIONS



Country Matters and Multiplatform Social Media:

� Follow on Twitter� Segments posted on many social media sites � Forums and discussions posted by mobile � Facebook & MySpace promotions� YouTube channel � Purpose built blogs

It is also possible to develop and sponsor a regular brandedTwitter topical conversation for example:

PRODUCTIONS


Enter Forums

Country MattersDiscussion Forums:(active discussion strings)

•Country Matters (112)•Drought Relief (89)

•Rural Banking (64)•Real estate (98)

•Jobs (120)

•Equipment (28)•Animal Health (133)

Country MattersEquipment Forum:(reply’s)

•Commonwealth Bank Agquip Field Days (88)

•Used Equipment (11)•John Deer Sales (109)

•Parts for Combine

Harvester (14)•Gunnedah Show(32)

Country MattersCommonwealth Bank Agquip Field Days

Is it the one field event and runs for three days every

August in Gunnadah, NSW,

Austalia.RAMON_G

-Yeah the dates may change

next year tho...

-It will be tight between Sp…

-Go to the Agquip web site …

Browse Topics Read and Reply

COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009Mobile Social Networking CentreBlogs, Forums and Personal profiles

PRODUCTIONS



Broadcast coverage

PRODUCTIONS



# of Episodes: series x 13 episodes

Broadcaster: Macquarie Southern Cross

Repeated on Foxtel/Austar channel across the week

WebTV & IPTV: Episodes and segments available on demand online

Cross Platform: Online & mobile interactivity with Social Networking

Time Frame: Location shoot for broadcast in Q3&4.

Description: 1hour magazine program on Sunday afternoon.

• Shot all around the country, and following the successful launch of 10 episodes in 2008 will this year expand to include the WA regional markets.

• Unique offering for sponsors as it’s the only program, except for news, that is targeted at the rural market.

• Online and mobile interactivity with product and information forums, messaging, chat and blogging.

PRODUCTIONS


Regional TV reaches 36% of Australia’s population

NewcastlePop: 740,000

Tamworth/Taree

Pop: 337,000

CanberraPop: 469,000

BallaratPop: 338,000

LauncestonPop: 247,000

HobartPop: 253,00

CairnsPop: 235,000

TownsvillePop: 220,000

MackayPop: 169,600

RockhamptonPop: 208,400

Maryborough

Pop: 563,000

ToowoombaPop: 258,000

Northern RiversPop: 916,000Orange/Dubbo/

Wagga WaggaPop: 396,000

WollongongPop: 501,000

GippslandPop: 220,000

Bendigo

Pop: 228,000

Shepparton

Pop: 172,000

AlburyPop: 181,000

DarwinPeople: 123,100

SatellitePop: 427,700

Griffith

Pop: 68,700

MilduraPop: 64000

Port Pirie/ Broken Hill:Pop: 136,600

Loxton/Mt Gambier

Pop: 126,200

CentralImparja (9, 10), Southern Cross (10,

7), WIN (9, 7, 10), GTSBKN (7, 9) *People: 690,500

H’holds: 256,700

*Stations vary by submarket

QLD AM-A7 QLD, WIN (9),

Southern Cross (10)People: 1,654,000

H’holds: 659,000

NNSW AM-BPRIME (7), NBN (9), Southern Cross (10)

People: 1,993,000

H’holds: 797,000

SNSW AM-CPRIME (7), WIN (9), Southern Cross (10)

People: 1,366,000H’holds: 539,000

TAS AM-E

WIN (9), Southern

Cross (7, 10)

People: 500,000H’Holds: 201,000

VIC AM-D

PRIME (7), WIN (9),

Southern Cross (10)People: 1,139,000

H’holds: 453,000

Regional WAGWN (7), WIN (9, 10)

People: 544,600

H’holds: 206,700

People (000’s)

Source: Oztam 2008 & Nielsen Media Research 2007


PRODUCTIONS


Sales & Marketing

Graham LangMobile: 0424 937 848

Email: [email protected]

Brad KeelingMobile: 0400 100 555

Email: [email protected]

Entertainment & Humor

Country Matters Nml Music Segments