The Edge Quiz 2014 BizTech Prelims Answers.

1. Homepage of which enterprise since the second week of January, 2014?

Little Eye Labs.

2. While the India vs. Pakistan match was on full swing at the Asia Cup 2014, @Trendulkar started tweeting a series of hilarious anti-Pakistan jokes that got him a fan following in India (but not so much in Pakistan). He did sign off by thanking our neighbours for something. What?

Songs.pk

3. Connect.

Zandu Balm.

4. A subsidiary of Finmeccanica has been in news in India for over a year. Which subsidiary?

AgustaWestland.

*5. Bronte Eckermann is the Australian inventor of the new Zing System. His invention uses sensors that send a radio signal within 1/1000th of a second even with the slightest impact. However, each of the devices is precious and costs as much as an iPhone. His invention has been used in his homeland and in New Zealand before and has recently found a market in the Indian subcontinent. What is the Zing System?

Glowing Wicket Bells.

6. Activist Hemant Patil has demanded registration of a police case against X under Maharashtra Prevention and Eradication of Human Sacrifice and Other Inhuman, Evil and Aghori Practices and Black Magic Act, 2013. Patils complaint is about a TV commercial for the product Y, featuring X, in which, he believes, X is spreading superstitious beliefs among kids. ID X and Y.

X Amitabh Bachchan. Y Complan.

7. The Kolkata Traffic Police celebrated the Safety Week from 17th February to 21st February, 2014 with a campaign called Salaam Safety. As a part of the campaign, billboards asking people to drive safely and follow traffic rules were set up all over the city. What Danish product was used in the billboards to carry their message forward?

Lego.

8. A research analyst at Morgan Stanley coined a term to identify these five nations as economies that have become too dependent on skittish foreign investment to finance their growth ambitions. The term has caught on in large degree because it highlights the strains that occur when countries place too much emphasis on foreign investment. What two-word term, which shows that these economies are on the verge of a breakdown, is being talked about?

Fragile Five.

9. After the infamous four-ring glitch at the Sochi Winter Olympics 2014, one Reddit user made a fake print ad for the company X, showing one of the companys most recognizable products, along with a picture of the four-ring glitch and a tagline, When four rings are all you need. The post became viral pretty soon. Which company?

Audi.

*10. Google posted a model code of conduct online for software developers and others taking part in an Explorer program providing early access to Google Glass. The company appeared intent on avoiding the kinds of caustic run-ins that have seen some Glass wearers being tossed from eateries, pubs or other establishments due to concerns over camera capabilities built into devices. The code of conduct says: Dont be creepy or rude (aka, a X). Respect others and if they have questions about Glass, dont get snappy. If youre asked to turn your phone off, turn Glass off as well. Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers. ID X.

Glasshole.

11. In 2013, If they were ranked 5th, 4th, 3rd and 2nd, as shown above, then who was the number one?

Tony Stark / Iron Man. (Forbes List of Richest Fictional Characters 2013.)

12. These are print ads for the first version of which product that released back in 1994?

Sony PlayStation.

13. Wiktionary defines this term as: It refers to people who have been laid off from a multinational because their job has been outsourced to India a business practice designed to save money that is arousing passions in some countries, especially Britain and the United States. Which term?

Bangalored.

14. X is a fast-food restaurant chain that specializes in fried chicken operating across the southwestern United States. Founded by Y and Max Arciniega, the restaurant chain has fourteen locations throughout the southwest and was Y's major business concern. X is a subsidiary of Madrigal Electromotive, a German conglomerate with an ownership stake in the company. Their famous TV commercial had the lines: "The finest ingredients are brought together with love and care, then slow cooked to perfection. Yes, the old ways are still best at X. But don't take my word for it. One taste, and you'll know. ID X and Y.

X Los Pollos Hermanos. Y Gustavo Gus Fring.

*15. In 2014, British man Stephen Powers suffered a horrific motorcycle accident that left his face disfigured. He underwent a surgery and the above pictures show his face after the operation. He became one of the few people in the world who have undergone this revolutionary procedure. How was his surgery remarkable?

His face was reconstructed using 3D printing.

16. This 1957 advertisement by Dreyfus Fund inspired something in the world of entertainment in 2013. What?

Stratton Oakmont advertisement at the beginning of The Wolf of Wall Street.

17. FITB.

WinZip.

18. ID both of them.

Jan Koum and Mark Zuckerberg.

19. If you are a resident of the Czech town of esk Budjovice, what would you be called in German?

Budweiser.

*20. These two Pokmon games do not have Nintendo as publishers. Who published these two games?

PETA. People for the Ethical Treatment of Animals.

21. The brand X posted this photo on their official Facebook page on the day of the US premiere of 300 : Rise of an Empire. The ad is quite apt as both the movie franchise and the brand X are strongly associated with masculinity. ID X.

Old Spice.

22. FITB.

TCS. (Tata Consultancy Services.)

23. FITB.

Snapchat.

24. Copywriter Frances Gerety recalled in a 1988 interview with a co-worker, Howard Davis, that, on a fateful night in 1947, she had just finished a series of ads and was headed to bed when she realized that she had forgotten to create a signature line for the company X. Exhausted, she said, Dear God, send me a line. and scribbled Y on a slip of paper. When she woke up and saw what she had written, she thought it was just okay. A few hours later, she presented her idea at a meeting. According to her, Nobody jumped. In 1999, two weeks before Gerety died at the age of 83, The Advertising Age named it The Slogan of the Century. ID X and Y.

X De Beers. Y A Diamond is Forever.

*25. X is a manufacturing company based in India. It was established in 1946 by S. N. N. Sankaralinga Iyer and the first plant was set up at Thalaiyuthu in Tamil Nadu in 1949. It has seven manufacturing plants spread over Southern India catering to major markets in South India and Maharashtra. The capacities of its plants are over 9 million tons per annum. ID X.

India Cements.