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Enhancing Visitor Experience by Using Game Design Elements

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Page 1: Enhancing Visitor Experience by Using Game Design Elements
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Pine & Gilmore (1998)

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Insights development

Gamification

Experience design

Service design

Game design

+ related literature

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Robinson & Bellotti (2013)

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Csikszentmihalyi (1990)

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Deci & Ryan (1991)

Sense of abilityAccomplishing something

Person feels in controlDecisions

Higher purposeSocial Interaction

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Lazzaro (2004)

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Stickdorn & Schneider (2011) Newman (n.d.)

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+ -Authenticity of the building Confusing guidance Smell in the museum BoringSee and taste malt Bad displayed informationBeer tasting Not interactiveGift Nothing to touch or move

Free beer tasting/ gift / good food / not interactive

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No budget 1 month time 1 man show

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Entertainment

Education

Escapist

Arousal

Satisfa

ction

Memory

1

2

3

4

5

6

7

NormalGamified

Normal: 152 respondents Gamified: 109 respondents

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“I think that without it [the concept] it wouldhave been very lame“ (Lucy, 8 years old)

“The kids liked it so much that they wanted to do the tour one more time!” (Mother)