1. Enviro-Scent Discover your new sense of nature Georgina Fleming n9181164 Elle Reinke n9147586 April Ryan n9155368

2. A typical adult has potential daily exposure to about 600- 625 ads in any form. (Media Matters. 2007) That of the 76 advertisements a day of which a person might be aware, only 12 made any kind of impression on him (Bauer, R. and Greyser, S. 1965) They are the ones who make clutter. They are therefore also the ones who are always trying desperately to break through the clutter. (Miller, M. 2004) 3. Target Market: Working Class Young Woman The 30-second spot was the best game in town for selling a product for etching brand names into the American consumer conscience (Kaledin. E, 2006) Brand Concept and Slogan: Aims to link the natural beauty of a woman and earth together 4. Storyboard 5. Ad Interpretation E (3 Minutes) 6. Bibliography