Evaluation for Question 2

Evaluation

By: Lyon Owen & Stephen Hubbard

2) How effective is the combination of your main product and ancillary texts?

Print product

Our print product was inspired by three different print products and each slide we will talk about what we liked about the poster and what we used from it to our own print product and how we tweaked it a bit to suit our target audience


With the Mumford & sons print advert we used the idea of all the band being all together and can see what instruments they are playing . We also like the idea of different media industries leaving quotes about the there album so we also left quotes on from different media industries about The Fears. What we didn’t really like about this a print product was that there album is in the bottom left hand side (dead corner) really tiny as well and thought that audiences wont really pay much a attention to it and thought that the album should catch the audiences attention and that’s what we did.


With the 30 Seconds To Mars print product we liked the idea that you can clearly see the album so its easy for the audience to know what the album looks like and can buy it. Also when the album will be released publically. Also you can see what record label they are signed too so we made are our record label for The Fears and put the record label we created on are print product almost in the same place as the 30 Seconds To Mars. We did like the how it had a feel of a apoplectic look to it however we really couldn’t do it to our print product because it would have challenged our audience expectations and wouldn’t have suited it.


Its almost the same story with the Ellie Goulding Print product they have used the album cover to help the audience to know what the album looks like and they can buy it. It also uses critics reviews of the album near to the bottom so that it helps the audience know how good it is and can encourage people to buy it. They also have used image manipulation on the singer Ellie Goulding’s hair to get it more eye-catching and how the title say’s her name it matches her album cover as it says Lights its in lights.


Critic reviews/quotes

Album cover

Record label

Release day

Band members and can see what instruments they are playing also used image manipulation on them

Way to contact the band


We used this type of typeface because it is clear , easy to read and suits the print product. The reason why we use a white typeface was to make the words more bolder, clear and to emphasize the words and to get the audience’s attention.

For the Mise-en-scene for the band we are using in our music video they are just basically in normal clothing. We didn't want them to dress up for the music video or the print product so we allowed them to come in what ever they wanted. For our band we wanted to put them on the front of our print product so that the audience know who and what the band look like.


Primary optical area

Dead corner

Dead corner

Terminal area


Here is the front cover of the CD cover. We wanted to use something new and fresh mostly these days album covers try and be as eye-catching or odd or remember-able to get peoples attention or help them remember what the album looks like. so we also thought we have to be eye-catching and have something odd and be remember-able album cover to get peoples attention some examples of eye-catching and odd CD covers.


When you unfold the album cover it looks like this

Front coverOf our Digipack

Binds of the CD cover

Back of the album cover with tracks

Inner cover with band photos.

Barcode Record Label logo


This is Inside our album cover

CD goes here Pictures of the bandPictures of the band

The reason why we did a 4 way split screen (on the left hand side) is because that on the music video we did the split screen of the band and we thought by doing a 4 way split screen on the album cover would be iconic as it was one of the iconic moments in the music video. Also it carries the link between each media product. (see next slide to see the comparisons).

Inside our Album cover

Music video


As you can see here the comparison between the music video’s 4 way split screen and inside the album cover’s 4 way split screen they look the same except there in different places within the 4 way split screen and different lighting however the audience will recognise the 4 way split screen as they will have watched the music video and will easily notice this iconic-cal editing technique being transferred inside the album cover.


From our album cover we wanted it branch into the print product so we took the album cover and but it as the background on our print product so that fans or the audience know what the album looks like and can buy it as they have seen what the album looks like due to the album is in the back ground and is easily eye-catching . It is also conforming and subverting conventions of print products. It conforms by showing the album cover to the audience but subverts as it has the band in front of the album cover.


The typeface of “The Fears” has been used continuously throughout our print products including our music video. The colour scheme for our main product and ancillary products are brown, white, black and red and have been used throughout our media product and ancillary products. The reason why we wanted to use this type of colour scheme is because its very unusual and will get the audiences attention and will make them intrigued into what the album is like. We have also done this due to the type of genre which is indie and we have conformed to the style of indie of which is being bold, eye catching, alluring and most importantly indie. This will help target our target audience and will make them want to buy the album.


Here we have branched on covering another aspect of publicising the band by placing their album cover on a t-shirt reason why we have done this is that it is very popular that bands put there album cover on a t-shirt and we thought why don't we do that and here we have done it.


Here are some examples that bands have done placing there album cover on t-shirt.

As you can see its a very popular thing to do these days that's the reason why we did this and its another media product that people buy.


In this shot its a long shot. With this type of shot we can see everyone and the background . This will help the audience see where everyone is and what they are doing. The reason why we use this type of shot is let the audience see the whole band playing and see where they are playing.


In this shot we used a extreme close-up on the singer to see him sing and how he sings with his emotions so that it could be portrayed to the audience easily. e.g. Is he sad, angry, happy, confused etc With the extreme close up we are really focused on the singer. And what he is doing. What made us do this shot was due to the music video below it as we can see its a extreme close up on him and can see his emotions and how he sings.


Here with both shots we used a long shot to imply to the audience isolation and loneliness. We also get to see the surroundings and where the character is. We got the idea to use this shot from music video below and thought it would be good to use in the music video and it helps represent the feelings of the character and thought it would be perfect to use when we go into the forest to film it.


In this shot we used a extreme long shot too get the crowd of people in the shot and can see the audience listening to the music and dancing to it. Our inspiration of this shot came from the music video below. We thought by using this shot and seeing the crowd and the band playing live would be good for the audience as they can see what the crowd of people are doing and what the band as well are doing.


Here this is the bridge between our music video to our print product. As we can see the band playing live and can see them all in the music video and they are playing live throughout our music video we also have them on the our print product playing live but are still obviously because its a print product. But this is the link between our music video and our print product and gives us brand identity.


here is the link between all three media products. With the use of our album cover that uses this constant theme. We used it in our music video near to the start as the opening to introduce the audience to the band with their album cover and what song they are playing. And the album cover is just as it is. The print product uses the album cover as background to the poster to again link all three media products with the use of the album cover.


With our music video we wanted it to have something iconic and remember-able too the audience so we used the filming technique ‘stop motion’ its effectively have something still and film it for about 5 seconds then stop recording move the thing or change it slightly what your filming and then film again for about 5 seconds and continue this process, this process is very long due to the amount to the slight changes and you have to film each change you have done and then put them all together to make one scene and have to make sure that when its going from shot to shot that it changes smoothly and in order not jumpy or out of order. We used the filming technique ‘stop motion’ on a number of things in our music video but most probably the most iconic thing in the music video is the rubix cube scene. Our inspiration for the use of stop motion as from the popular video off Youtube ‘T-shirt Wars’ where it uses stop motion throughout the video. We thought that we could use stop motion in our music video so that it would get the attention of our audience and something as iconic to the music video it would stay in the audience’s head.


Rubix cube that we did(click picture below to see the video we did )

T-shirt wars video (click picture below to see the video that inspired us)

Here we have the two clips on the left hand side (The Rubix cube scene ) we created this and put it in our music video with the use of stop motion. What inspired us use stop motion is the video on the right hand side ( T-shirt wars ) the reason why we did stop motion was to have that uniqueness in a music video and to subvert conventions of music videos.

http://slc-media.blogspot.com/2012/02/rubix-cube-stop-motion.html

http://www.youtube.com/watch?v=DKWdSCt4jGE

3) What have you learned from your audience feedback?

Our audience feedback was very helpful to us and we decided to listen to what they had to say about what we have created all ready. However it wasn’t completed and had bits and pieces missing so some of the narrative and performance was missing from it.

Positive feedback from the audienceMost of our feedback from the audience was positive and they said what we wanted to hear this means how we have been making are media products have been doing it right for our target audience.

Video media productWhat our audience liked about our video media was good use of stop motion, portraying a love story, use of live shots, good use of Mise-en-scene, rubix cube is for the right genre (Indie) , good use of fades and transitions, good use of lighting, four split screen is clever and looks great, heart and petals stop motion looks really good, location looks great, conventional to the music genre, lighting and footage looks great, good contrast between performance and narrative shots and good selection of footage being used in the media product.


What our audience didn't like about our media product

They didn’t like a couple of things about our media product however we are going to listen to our audience and change the things that they don't like for them

What our audience didn't like about our media product was that some of the stop motion looks a bit Skippy, too many black screens in the media product, the girl in the wedding dress scene looks a bit out of place, some of the live footage goes on far too long, some bits aren’t in sync, isn't much of a storyline, more transitions, some takes go on for too long, and too many blanks in the music video.

We intend to listen to our audiences feedback and change it for them so that it will conform to the audiences expectations and will suit the genre better.


Our audience had a look at our print product and have also given there feedback about it. Once again it was mostly positive however there are some negatives to it

Positive feed back from the audience Continuous use of live shots, high contrast of lighting, brilliant layout , looks really good, very conventional, brilliant use of colours, pictures are clear, poster looks amazing, highlights out who are the band members, looks professional, easily noticeable, good image manipulation, Proxemics of how the pictures are placed are very good.

All these positive feedback from our audience is very good the things that they have said is what we wanted to hear and genre identification has been easily picked up on the audience, we are also happy that the use of colours that we have used and that the audience said that it wasn’t too dark or dull instead they are colourful and bright also that the poster is easily noticeable which grabs the attention of the audience.


Our negative feedback of our print product has been of that it doesn’t look completely finished, the narrative doesn’t cross over to the print product and add more to the print product that was all of our negative feedback to the print product

Once again we intend to listen to our audience and alter our print product for our audience so that it’s then more suited to our audience and conforms for them.

Other comments from our target audience’s was that they really liked the idea of making a t-shirt and a picture of the album cover they thought that was really good idea and research for our target audience .

Our audience hit the nail on the head when we asked about the target audience the range that they said was 16 – 25 year olds for male and female which is what we really wanted to hear from them the majority of the audience said that the target audience was 18 – 25 again bang on what we wanted to hear.

Entertainment & Humor

Evaluation for Question 2