EvaluationQ#2. How effective is the combination of your media product and ancillary task?

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For this media project, I produced three products: promo music video, the dvd cover (i.e. supposed to be a part of the digipak) and the magazine advert. The two ancillary tasks were produced for the promotion of the main media product, which is the music video. These three, needed to be designed in such an integrated way, that their outlook would convey the feel of a house style image. This is the most essential step of the process of marketing (to attract a major group of people, especially the target audience)!

In order to do that, one needs to focus on the elements of each product with a great level of alertness. As I wanted, to develop that specific required image and wanted to convey that idea that the products from Z.B Production House follow a specific theme and promote a particular genre, I tried to form a link between my three products, which not only was a representation of the pop genre, but was also beneficial for the advertising purpose. My research work on the codes and conventions of pop genre, from different cultures proved to be extremely helpful.

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DigipakThis is the digipak for the promotion of my music video. I have tried my level best to make it a proper representation of pop genre, that is the most praised genre among people. As, the video of my song covers a love story (falls under the romance genre), Ive tried to show it through the digipak as well. You can notice, that on the front cover of the digipak Ive put the pictures of the actors in heart shaped designs, which conveys the main theme of the music album, however, I did not use red colour, besides the fact that the release date which I chose for my music album was 14th February (Valentines day) and red colour is usually linked with this day, but the only reason behind this was that, I thought that would be too stereotypical.

Then, one more interesting thing is the colour contrast. Purple, blue and pink shades are highlighted in my products and this was done purposely; in order to create a link between my products. For example, the background colour of my magazine advert is purple, but the actress is wearing a pink dress in that picture, therefore, the inside covers, in fact the whole digipak has some shades of pink and purple, even the text written on the digipack has that pink purple element there. Maybe those shades are not that prominent, but they help in creating an effect, which is forming a link with the

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Find My WayLove is destined to people

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main product, as the actress of my music video is wearing a purple dress in the main scenes of the video, then in some other scenes as well, shes wearing different shades of purple, this is a kind of link which the females will find really interesting, and because of the increasing popularity of these colours among males and most significantly, because the effect which this combination created, people will be able to relate all three products with each other.

Then, through the pictures of musical instruments, such as the guitar (on the back cover of the digipak) and through romantic quotes (which are on the inside cover), through the establishing line Love is destined to people.., people will be able to identify its genre, because songs falling under the metal or punk category mostly do not have a romantic narrative and other features relating to it. Then, most of the pictures which Ive given in the digipak are taken from that original music video; then, the main picture of the magazine advert is also an iconic scene of my music video. I did this, so the audience will be able to notice a specific link, and therefore, these ancillary products will work as a reminder to the audience, of the music video

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My research work which I conducted on different magazine covers, adverts and digipaks from the pop genre was really beneficial, I learnt different techniques, such as how to use some iconic scenes from the video in your other ancillary tasks to form a relation, Ketty Perrys Part of Me front cover, Justin Biebers Believe Acoustic front cover and Celine Dions advert of the song My Heart Will Go On are good examples, which Ive mentioned in my research work as well. I was inspired by the video song Beintaha from the movie Race 2, therefore, I applied that concept to my products as well; where the singer is singing a romantic song and the actors are conveying the story, the idea which is obvious from my digipak as well. For the pictures, which are inside the digipak, that picture (taken from the music video), which I have used in my magazine advertisement for the promotion purpose and those picture that are on

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the cover of the digipak are a good combination of long shots, close ups and mid-close ups, however, on the front cover Ive mainly put two close up pictures of the actors and one highlighted mid close up of the singer, as this technique is mostly followed.

In order to produce a good link between the products, I have not only focused on major things, such as the main cover photos, but Ive also taken into consideration all those small things, which are individually, might not that prominent, but help in creating an obvious and visible effect. For example, the picture of my actors in the magazine advert is in a heart shaped design, and in my music video there is a close up scene of a heart shaped decoration piece which is swaying in the air. Then, there is a picture of music notes on my magazine advert and on my dvd front cover as well, then the Valentines date 14th Feb and romantic quotes are helping in the promotion of the main product, which is a romantic music video. Moreover, the logo Z.B Productions contributes to this link formation thing a lot. Then, the font used in my magazine advert and MagazineAdvert

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the font used in my music video for the credits is the same Calibri.

I have used several marketing elements to generateinterest among the audience. The magazine advert and the digipak of the music album successfully convince the audience that a love story in the form of a romantic pop music video is coming and contain the standard elements that are used to sell the idea of a film to the target audience. Then, the main images (especially the one used in the magazine advert) echo some significant scenes, which are present in the video. Moreover, the pictures of the actors (as they are teenagers) are a good attraction. Most importantly, the release date 14th February (Valentines Day) works as a unique selling point, while forming a link to the main product. Therefore, I think that I nicely and elegantly managed to produce an effective combination between my media product and the ancillary tasks.

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Thanks

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