Annotations/Backstory available on my blog: http://www.exfoo.com/2009/03/emerging-experience-design-tenets/ Some thoughts on emerging approaches to designing experiences; major differences between traditional "IA" or "desktop publishing" and designing user experiences.
Text of Experience Design: Why Pages Are The Last Thing You Need To Worry About
Yeah, I Know...Right? I dont think that the guy from Finland
who designed this slide ever read my article...
Anyway...Hi. Im Tim.
Twitter @nanotim
Experience Design Why Pages are the Last Things You Need To
Worry About or...
How I Learned to Keep Jakob on the Shelf Until Im Designing a
Page
So...Its Three Things Its Always 2, 3, or 5
Things...Right?
First Design Experiences - Not Pages
Second Grow Organically
Third Design Inside Out
Pages The Old Building Blocks
People Arent Looking for Pages They Want Answers
The Experience of Finding Digital Brings Drastic Changes to the
Role of an Index
Search Was King Because Attribution Has Been Going to Last
Click Share Video with Friends Gather Online Clue ! dropped in Show
Watch Show Registration on Microsite View YouTube Video ! View
YouTube Video ! Magazine Ad Impression ! Microsite Visit ! View
Email ! Text Message ! Outdoor Display !
! ! ? ! ? ! ! ? ? ? ! ! ? ? ! ? ? ? ? ? ! ! ! ! Real Behavior
is Messy Mapping a Series of Interactions ? ! ! ! ! ? ? ! ! ! ? ? !
?
So...Lets Design Experiences Behavior cannot be modeled in a
Site Map
We Can Design Experiences And...then a Site Map
Homepage Cheats Index Page Cheats In ience + Situation e Gamer
Seeker ituation: he Gamer Seeker is already miliar with the
G4TV.com ite. e is stuck on the 5th level of arhammer 2 for Xbox,
but Storyboard ant seem to get pass e Ogre. e knows he can go to
The page rebuilds with a The gamer lands on the Cheat The Gamer
enters the Warhammer 2 cheats, as 4TV.coms site to find out index
page where they are able to related information. They Homepage via
a bookmark User Action heats from others around filter their
results by Platform to filter to level specific ch that they have
set previously. and Genre and finally Title. e community. After
finding and reading They select Cheats under quot;They go through
the alphabetical the cheat, hey notice that Start with Stories the
Game Menu. index results and select community of other Warh
Warhammer 2 Gamers. ience Situation Questions Lo-fi UIs + Narrative
FTW ant get pass level 5! Can I find it on TV.com? Okay. I notice
there is a category for eat. There are results for Warhammer 2.
Warhammer 2. I wonder how many entries I now have 237 results.
onder how many there are? there are? ay. There are quite a few
results. How Great. I can filter down to just le n I find my
specific result? results, read, and copy the che onder what
everyone else is saying out Warhammer 2? w! There is a huge
community of rhammer 2 fans...I wonder what the top mer has to say?
Video Clips Cheat Database Cheat Database Content Available News
& Reviews UGC Cheats UGC Cheats UGC
Reseller Program Landing Sales Guide Search Grants and Programs
Grant Detail 5 Home 13 Predictive Search UI About Intel Landing 12
11 1 9 Corporate Leadership Leadership 10 Technologies Experiences
Aggregate 6 2 Stories Combine to Show System Structure Download
Item 8 Product Nav Support Landing Language Support Article 3 4
Product Category Landing Product Family Landing Products
Landing
In Review Design Experiences - Not Pages
In Review People Arent Looking for Pages People Are Looking for
Answers + Entertainment Design the Experience, Then Design the Site
Map Compile Stories to Describe the System
Part 2 Die, Enterprise, Die
Innovate, Then Integrate Design What Youre Going to Design
Are Those Requirements? Or, Are You Just Happy to See Me?
Whos Designing Here, Anyway? The Solution Is The Design
Design is Thinking, Made Visual - Saul Bass
A Word on UX + Creative How to Design Together
UX Roles Analyze the Challenge, State the Insight, Connect the
Solution
UX Roles Understand Relationships Between Brand, Product, +
People
UX Roles Fight for the User
Creative Roles Evoke Visceral Reactions
Creative Roles Make People Feel an Idea
Creative Roles Visualize Thinking
Comfortable Chaos The Best We Can Hope For, Sometimes...
In Review Grow Organically
In Review Enterprise Will Not Innovate by Nature Innovate, Then
Integrate Requirements Are Not the Design Strive for Comfortable
Chaos with Creative
Part 3 Design Inside Out + Outside In
The Real World Unstructured Data
Semantic Structures Even Indexed Information Is Not
Optimal
Bottom-Up Tagging Limited by Quantity of Topics + Differences
in Usage
Why Design Ontology? Multiple Concepts of Meaning for
Organizing Content
What Does It All Mean? We Must Swing Both Ways
Create the Experience Provide the Context + Container
What Is the Experience? What Does the Brand Do? What Do People
Do?
Create the Containers Whats the Context? Where Does This
Happen?
In Review Design Inside Out
In Review The Best Index Still Yields a List Semantic = Strong
Identifiers, Simpler Experiences Ontology = Good for Growing
Structures Ontology != Silver Bullet Design the Heart of the
Experience + Page/Context
Thanks, a lot... Please reach out Tim Richards Director, User
Experience Razorfish [email protected] More at: feed.razorfish.com
Credits Photos + Work Slide 4, Tim @ LA UX Party: Jeff Mercado
Slide 7, 3 Things: http://www.flickr.com/photos/visbeek/2284023857/
Slide 8, Ive Got a Bad Feeling About This:
http://www.flickr.com/photos/texmetz/2925660924/ Slide 9, Leave The
Desk...: http://www.flickr.com/photos/monkfish44/2926711594/ Slide
10, What Is It, Sir?:
http://www.flickr.com/photos/monkfish44/3266299770/ Slide 26,
PlayBill One, Two, Three: http://www.idave.com Slide 41, Ontology
Diagram: Rich Keeves Slide 42, Basil Exposition, Austin Powers:
http://www.imdb.de/media/rm789813248/ch0002431 Slide 43, First
Month! 02: http://www.flickr.com/photos/carpintinha/3016009302/
Slide 44-45, G4 Sketches: Darren Wong
