Fast Pitch Forum (Picnik)

Bitnik Confidential – Do Not Forward

Picnik Photo-editing Awesomeness


Picnik’s Mission

• Create a game changing photos app that makes any photos activity downright fun

• Give users of great sites like flickr, facebook, yahoo mail, etc., photos ‘super powers’

• Break down walled-gardens between photo-sites and social networks.

• Make ‘Picnik’ an internet verb. Be everywhere your photos are.


Intro to Team• CEO: Jonathan Sposato

• Founder/CEO of Phatbits – purchased by Google in 2005 for ‘Google Desktop Gadgets & Sidebar’ – Awarded PC Magazine’s ‘Best Gadgets Platform’

• Microsoft Director of User Experience; personally delivered the next level of thought to chairman Bill Gates regarding future of MSN, Messenger, Hotmail, Spaces, and MSN Mobile.

• Shipped award winning ‘fun’ consumer software: Microsoft Kids Products, Xbox games, MSN Messenger, and 'threedegrees'.

• CTO: Darrin Massena• Recipient of ‘Leonardo Di Vinci’ award from Bill Gates, Microsoft• Founder of Spiffcode – creator of Warfare Incorporated, Handheld Game Of The Year award

winner• Author of the first Windows-based development tools for Palm PDAs and founder of the PDA

Open Source community• Development Manager for Microsoft Windows and Consumer products, in particular Windows

NT and Microsoft Bob!• Lead developer for several video games published by Activision and Virgin Games

• COO: Mike Harrington• Co-founder Valve Software. Director of Development for mega-hits ‘Half Life’ and

‘CounterStrike’• Half Life awarded ‘Best Game of the Year’, ‘Best PC Game of All Time’, ‘E3 Best of Show’, many

more • Senior leader in MSFT Consumer Division• Development Manager for Microsoft Windows NT User Interface team• Development Manager for Microsoft Consumer Products• Lead Developer for Dynamix Games


Who are we?

• Bitnik...– 18 person team– UX focused– history of award

winning consumer apps & games

– avid photos consumers

– located downtown Seattle

– independently owned

We are here!!


Why Picnik is important to Any Partner

• Picnik is the ‘best of breed’ photos experience• Picnik is disruptive:

– Stealing share away from adobe/corel’s total addressable market of 40M ‘Creative Non-professionals’

• Picnik is a powerful engine for– new member acquisition – picnik’s growth is 10% per month– old member retention – picnik’s visitor loyalty is high with

>50% of users visiting over 5+ times per month– awesome user engagement –avg session time is 18 minutes.

• photo sites and social networks will likely make photo-editing a first class feature – Picnik can help propel someone far ahead.

• Picnik has an industry wide perception of excitement around brand and momentum


Picnik’s Current Traffic• 30M+ monthly visits• 10M monthly absolute uniques• 120M+ total life time visits• 1.2M daily visitors• 18.39 minutes avg time on site• reaches 3.5 times internet avg for

18-24 yr olds


Picnik’s keeps growing...• Alexa ranking


Mainstream Print Media• “If simplicity is genius, then

Picnik.com is the Einstein of photo editing programs.” —TIME Magazine

2/19/07

3/17/08


Best web 2.0 thing I’ve seen.



Great Demographics• Picnik audience is 70% female• Picnik attracts a young, social

audience, reaching > 3.5 times the Internet average for 18-24 year olds

• Picnik also reaches the household CIO (typically mom 25-44), loves digital photography, makes shopping decisions, and shares news online about the family

• Picnik scores above the Internet average for households making 60-100k/year

• Picnik households are 1.7 times more likely to have children age 6-17 at home

• The Picnik audience is ethnically diverse

• Digital photography enthusiasts are 2.2 times more likely than average to spend $500 to $999 online on products

• Digital photography enthusiasts are 1.6 times more likely than average user to have shopped online for consumer electronics.


Google Results for ‘Picnic’, yields ‘Picnik’


Picnik’s Regions

• Picnik’s reach is global– Picnik users come from 223 different countries

top 20 regions by visits:US, Canada, Mexico, Brazil, Puerto Rico, UK, Malaysia, Italy, Philippines, Spain, Australia, Venezuela, Germany, Singapore, Chile, Argentina, Sweden, France, Colombia, Dominican Republic...

– Picnik has been localized internationally and available in 9 different languages:

• Chinese, German, Spanish, French, Korean, Italian, Japanese, Portuguese, English


Picnik’s commercial partners

• Picnik has partnered and/or integrated with many established worldwide internet companies;– Integrations: Yahoo/Flickr, Facebook, MySpace,

Photoworks, Photobox.uk, Box.net, Lexmark, Freewebs, Hallmark.com, Fotosource.com, and many many more...(over 200 API partners)

– Picnik “bridges” to: Google, Webshots, Photobucket, Walmart, Imageshack, Costco, Typepad, Snapfish, SmugMug, Windows Live, Kodak, Fotolog, AOL


Picnik has won many Industry Awards

• Macworld 2007 Editor’s Choice Award– Picnik– Amazon MP3– google docs

• Webby 2007 Award• CNET/Webware Top 10 Hits• I.D. Annual Design 2008 Award

– Picnik– iPhone– Olympic Sculpture Park

• Facebook For Dummies’s “10 Greatest Facebook Applications” • MySpace Editor’s Choice• Washington Technology Annual Industry Achievement

nomination• TIME Magazine’s “Best 50 Websites of 2008”• American Business Awards “Stevie” for “Best Web Design 2008”• Horizon Media Awards – 2008 Best Design Bronze Winner• many more...


Appendix

Entertainment & Humor

Fast Pitch Forum (Picnik)