This image is the album cover of FUSE ODGs single Azonto . The album cover is predominantly black and white which contradicts the bright colourful music video. However the use of yellow highlights Fuse ODGs name and is a stereotypical African colour that relates to Fuses roots, for our digi pack from cover we will have our Fuse dancer dressed in a yellow t-shirt and plain colours similar to the official single cover. The image of Fuse on the front cover is him looking directly into the camera, this is to create a relationship and to connect with the audience and works effectively as it gives the image a focus point which is the first thing you look at. The album cover also includes the artists that feature in Azonto, famous Ghanaian singer Tiffany who also features in the music video. A very common convention of digi pack single covers is the artists name and the song in large letters to attract fans and to differentiate itself from other covers, so therefor this convention will feature in my final digi pack.
This image is the album cover of FUSE ODGs single Antenna . The album cover is brightly coloured, similar to the music video which is light hearted and uses a variety of primary bright colours. The background on the cover is set in a city scape with bright lights that make the image look very modern and desirable, it also represents the urban vibe of his songs which we will replicate in our music video by filming in urban city locations. Fuse is dressed in dark outfit with black sunglasses blocking his eyes, which is quite controversial as it blocks the connection with the audience, however in all of Fuse ODGs videos he is always wearing sunglasses and is seen as a signature look for him. When looking at all of Fuse ODGs single covers the colour yellow is predominant which is clearly a key feature of differentiating himself from other singers, therefor in my final digi pack we will incorporate the colour yellow to keep with the theme.
This image is the album cover of FUSE ODGs complete album The Buzz. The album cover is incredibly brightly coloured featuring warm colours that attract the eye. Similar to the other two album covers I have analysed the colour yellow features predominantly, which differentiates Fuse ODGs album covers and makes his album artwork easily identifiable to fans which we will most definitely incorporate in our final digi pack. The image of Fuse on the cover captures him performing his famous dances routine that features in the Azonto and Antenna music videos. Also the image of Fuse has him looking directly into the camera, this is to create a relationship and to connect with the audience and works effectively as it gives the image a focus point which is the first thing you look at. The album cover is also being used as an advertisement as it states where to buy the album from, which makes it even easier for fans to purchase the product and create a larger fan base for Fuse.
These two images are screen shots from Fuse ODGs website. The colour scheme on the website is very similar to the ones on his album artwork as it is apparent that yellow is a common theme throughout all of his digital work. All of the images of Fuse on the website have him dressed in sunglasses and a baseball cap which is also a common convention throughout all of his videos which shows that Fuse has a clear brand image that includes statement items of clothing and incorporates the colour yellow to differentiate himself. At the top of the first screen shot it says #antennadance which shows that Fuse ODG has twitter which allows fans to connect with him easily which allows him to have a more desirable fan base as its easy to connect with him and potentially get noticed by Fuse.The second screen shot includes all of the best videos that people have taken themselves and interpreted Fuse ODGs music video Antenna which they have sent to Fuse for a competition to create the best one, all in an attempt to get noticed by Fuse and where fans can interact and share there passion for dancing and music which inspired us to create our own music video. This, similar to the # at the top of the first screen shot allows fans to easily connect with the artist and therefor make him a very desirable artist to follow resulting in a large growing fan base.