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Players?

Field?

Rules?

Takeaway?

Strategy?Story?

Game Mechanics

Apply game principles like…

Tactics commonly used in games to encourage gameplay. This includes

Badges, Points, Leader boards, Levels, Challenges, and

Achievements.

Game Dynamics

Strategies commonly used in game design based on psychological motivations to drive behavior.

GAMEPLAY

Gamification

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Content

What is “Gamification”?AbstractMarket sizeKey InnovatorsGame DesignChallengesSuccess Story

What is “Gamification”?

"Gamification is the use of game-thinking and game mechanics in non-game context in order to engage users and solve problems" - Wikipedia

"The infusion of game design techniques, game mechanics, and/or game style into anything" - Gartner

Gamification represents the fusion of four trends:

explosion of social media

mobile revolution

rise of big data emergence of wearable computing

Abstract - playArea

Gamification solutions are fast gaining pace in the current engagement

and loyalty ecosystem.

Abstract – playArea (role in Business Application)

• SMBs (Small and Medium Businesses) • Large Enterprises

On the basis of Type of Service Customers:

• Gamification Platform and Service Providers • Open Source Platforms • Mobile SDKs

On the basis of Solutions:

• Marketing • Sales • Support • Product Development • HR • Other Enterprise Departmental Applications

On the basis of Applications:

Abstract - bonusPoints

These solutions are positioned as flexible and user-friendly tools that are focused on enhancing employee motivation or customer stickiness across all applications.

Gamification solutions provide enterprise, e-commerce sites, websites or social sites with fun and competitive elements.

This concept has the potential to evolve and revolutionize workplace dynamics altogether.

Market size

Gamification Market* is Estimated to Grow from $422 Million in 2013 to $5.5 Billion in 2018

Gamification market industry is expected to grow at a

CAGR of 5.85% between 2013-2018

The adoption of Gamification strategies in non-gaming industries has been increasing significantly.

Current penetration rate is 20% as of 2013, but an estimated figure shows 70% of global companies will manage at least one "gamified" application (innovation or marketing) by the end of 2016.

* Markets and Markets(M&M)

Key Innovators

Alive Mobile Badgeville Bigdoor Media Fantasy Sales Team Gameffective Gaminside Google Accenture IBM Icon Platforms Microsoft Mplifyr/Seiian Rewards Salesforce Pugpharm Cadalys Foursquare Gamify Khan Academy

“Increasingly, organizations like Marriott, Deloitte, Aetna and even the Departmet of Defense are using gaming to recruit, develop and motivate employees” - Forbes

Game Design

Creating the game story and plan along with its important interactive elements is called game design.

It requires skills of story writing, story-telling, understanding of market trend and people preferences & creative visualisation.

Game can be designed by applying new innovative ideas and rules to a story.

Game design is a very young field, and there is still much to be discovered. The movie industry and even the advertising industry know more about invoking atmosphere and mood than any game designer out there and more important, they know how to apply their techniques effectively.

Key Elements

Core Mechanics is the heart and soul of the game.

Core Mechanics

InteractivityStorytelling &Narrative

The rules that define the operation of the game world

that make up the core mechanics of the game, or

the foundations of gameplay.

Interactivity is the way that the player sees, hears, and acts within the game's world. The way the player plays the game. This covers a lot of diverse topics: visual, sound, user interface & everything that comes together to present the gaming experience. All the games tell a story. The complexity and depth of

that story depends on the game. Narrative means that part of the story that is told by you, the author and

designer, to the player.

Game

Ref: Crawfor, C. - Game Design. New Riders Publishing.

Story is the three-act structure

The hero's journey is often used in a circular story form split into three acts.

Ordinary World

Call to Adventure

Refusal

Meeting the Mentor

Crossing the First Threshold

Test, Alliesand Enemies

Approach to the Inner Cave

Ordeal

Reward

The Road Back

Resurrection

Return with the Reward

Act 2

Act 1

Act 3

Ref: Rollings, A., Morris, D. - Game Architecture and Design. Xth edition. New York, New Riders Publishing.

Growth of the Character/Player

The common character growth cycle that is tied in with the Hero's Journey advises how to manage the growth of the hero character. The hero starts with a limited awareness of himself. Limited

Awareness

Increased Awareness

Reluctance to Change

Overcoming

Committing

Experimenting Preparing

Big Change

Consequences

Rededication

Final Attempt

Mastery

Act 2

Act 1

Act 3

Ref: Salen, K., Zimmerman, E. - Rules of Play, Game Design Fundamentals. Xth edition. New Delhi, MIT Press.

Challenges

Creating a Compelling Storyline, balancing the inevitable tension between your desire for control as a game designer, and the player's desire for freedom as an actor in your world.

Creating the User Experience, the effective application of communication channels & hiding complexity.

Generalities are always risky, and Misguided Assumptions about Players can result in failure of game. This is dangerous hubris (presumption). The reason for making a successful game is to engage an audience in the form of player.

Collusion is the form of cheating in interactive realtime game play. This is also the violation of rules by either or all the players involved in game. However, there is no foolproof mechanism to control the collusion happening in the game.

Ref: http://www.designersnotebook.com/Books/On_Game_Design/on_game_design.htm#

Success Story

MS Powerpoint Ribbon

Success Story

SAP gamified their LasVegas TechEd Conference

Ref: SAP Gamification Overview

Success Story

IBM saved millions by gamifying product manual translation and localization.

Success Story

Cisco gamified its annual sales kick-off meeting

LIFE IS A GAME,PLAY YOUR MOVES & DEVELOP THE STORY.

endGame

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