14
Gamifying Moms How today’s mom is social, gaming, and more active then ever A compilation of lessons learned from the Corporate Social Media Summit NYC 2012

Gamifying Moms

Tags:

Embed Size (px)

DESCRIPTION

A breakdown of moms in social, gaming, and use of technology. A compilation of lessons learned from the Corporate Social Media Summit NYC 2012.

Citation preview

Page 1: Gamifying Moms

Gamifying MomsHow today’s mom is social, gaming, and more active then ever

A compilation of lessons learned from the Corporate Social Media Summit NYC 2012

Page 2: Gamifying Moms

Moms in Social

• 27.9m on Facebook• 9.3m on Blogger• 5.4m on Twitter• 4.1m on Wordpress• 3.1m on Tumblr

Top 5 Social Networks and Blogs among Moms*

*As of March of 2012

Source: Nielsen

Page 3: Gamifying Moms

Moms in Social

• 61% more likely to visit Pinterest then avg American

• 38% more likely to follow a brand online• 27% more likely to visit Blogger than the avg

American

Page 4: Gamifying Moms

Moms in Social

• 3 out of 4 American Moms visited Facebook during March 2012

• 50% of all moms actively participating in social media access platform via mobile devices. – In comparison of females overall, and 37% of the

overall population.• 1 in 3 moms are bloggers• 52% of bloggers are parents with kids under 18

years old in their household

Page 5: Gamifying Moms

Finding Time

Page 6: Gamifying Moms

How often and why?

Page 7: Gamifying Moms

•Incentives: rewards, currency, produces, discounts, points, coupons, deals

•Competition: peer recognition, validation, status, fame, social connection, admiration, prominence

•Impact: greener purchases, resources conservation, increased recycling, change behavior.

Tactics for Engagement

Page 8: Gamifying Moms

The result of playing?

Page 9: Gamifying Moms

Where are they playing?

Page 10: Gamifying Moms

When do they play?

Page 11: Gamifying Moms

What kinds and where?

Page 12: Gamifying Moms

Activity Breakdown

Page 13: Gamifying Moms

“Millennial moms want to be smarter, feel engaged, connect with their kids, and learn

something along the way. It should be a productive break, not just something to do because they have

time.”

Samantha Skey, CRO, RecycleBank

Page 14: Gamifying Moms

Source

http://goo.gl/3fwMB