Betting on Social !

How Casino Operators are “Dealing” with Game Developers

George Zaloom, CEO

Are you Social?

Or not?

Are you Social?

!!

Acquire studio & run IP on multiple platforms !! License IP from provider & run multiple platforms !! Embed 3rd party platform directly into website !! Fun-to-Play !!! Free-to-Play

How to be Social

First Movers Invested a LOT of money Didn’t interfere with existing biz models/operations High Quality IP

Big Players Benefited Operators (and Systems Providers) who just

invested in social game companies are doing well Caesars — Slotomania IGT — DoubleDown WMS — Jackpot Party MGM — MyVegas

Cross-Marketing to the Brick & Mortar Lots of visitor comps — difficult to quantify

Why did this bet work?

Ace Rothstein

Typical Casino Operator …a hotel, 1800 Slots & 40 tables

The friggin’ economy

Ace’s problems

The friggin’ customer base

Ace’s problems

Ace’s problems

The friggin’ Internet

41% of Internet users actively playing games ! Social gaming projection for 2015: $9 billion

*Source: SuperData

Source

Ace’s Solution

GET SOCIAL!

Are you talkin’ to me?

Most likely… NOT.

Because it costs LOTS of $$$!

IP Development Marketing

Game Costs

“There's three ways to do things, the right way, the wrong way and the way that I do it.”

Work with trusted suppliers to...

Ace’s Plan

“There's three ways to do things, the right way, the wrong way and the way that I do it.”

...leverage existing .com assets.

Ace’s Plan

Add games to casino websites

Drive customers back to the brick & mortar !

Create stickiness & appointment visitation !

Prime users & create a bridge to online gambling !

Acquire new customers that can be converted to gamblers

Ace’s Goals

Platforms Provider Casino

Fun-to-Play

Free-to-Play

Provider

Provider

Provider

Provider

Provider

Provider

Provider

Provider

Provider

Provider

Mobile Deployments

What did Abe say to social?

Where are the games???

Mostly… “Maybe.”

Socially awkward? Systems Review — SLOW

Regulatory Concerns (from operators) IT Staff Bandwidth Business Model Concerns Executive Turnover (GM’s & CMO’s) RFP’s — Lengthy evaluations !

More deployments that two years ago — but not what one would have expected

Adoption Rate — About 10%

Solutions for Operators Systems Review — Expedite & Educate !

MVP — DEPLOY Demo — for Management & Regulators A/B Test — different platforms

! Fail — don’t be afraid to learn from mistakes

Set management’s expectations in advance ! FTP revenues — Don’t be concerned ! Cross Promotions — be concerned ! RFP’s — expedite

Still having trouble seeing it?

email me: george@goplay.com