Goodwin’s music video

theory!

Music videos always relate to the genre and genre

characteristics(such as stage performance in metal

songs)

Foo fighters- the pretender

This Music video is a good example of this due to its demonstration of the rock genre. The abandoned warehouse acts as a stage for their performance and the bold red back wall has various connotations such as danger and anger which relate to rock genre

There is a relation between lyrics and visuals

Noah and the whale- 5 years from now

This music video is a good example of the relation between lyrics and visual, which is visible in the still to the left as the lyrics state “sun, sun, sun” which is written at the bottom of the screen in a yellow font that matches the scouts outfits- essentially connoting sun.

At the bottom of everything- Bright eyes

Again this is another good example of the relation of lyrics and visual as the lyrics narrate the story of a plane crash and in the video this is evident as a cut out plane effectively crashes.

There is a relation between music and visual

Bruno Mars- Lazy song

In this particular music video, Bruno Mars has created a relation between music and visuals through their “head bopping” and

dance to the beat of the music.

Close ups of the artist and the artists may develop a motif which re-appear across their

work

The white stripes- seven nation army

The use of red, white and black has become a motif or signature through-out the music videos of The White stripes

A frequent reference to the notion of looking and a

voyeuristic treatment of the female body

John mayer- clarity

This music video features a young girl looking through binoculars by the sea, the camera cuts to various “sea-side” shots allowing the audience to see how the little girl sees.

Kanye West- Gold Digger

This music video frequently shows voyeuristic treatment of the female body as a women are displayed in lingerie, with provocative, suggestive positions and gestures

There is 0ften intertexual reference

Beyonce- why don’t you love me

This music video has various intertexual references to the 50’s, paticularly through

costume. In the still featured above Beyonce has made a direct reference to pin-up Betty

Page, through hairstyle and dance.