1. SummerViewership

2. Table on ContentsSeriesSeriesPromotionsA&E - The GladesPg.4TNT - Franklin & BashPg.24 Next Food Network Star SweepstakesPg.14ABC Fam. - Switched at BirthPg.5TNT - Men of a Certain Age Pg.25 MTV Video Music Awards SweepstakesPg.38ABC Fam. - The Lying Game Pg.6TNT - Falling SkiesPg.26 ESPY Awards Viewing Party Sweepstakes Pg.40ABC Fam. - Pretty Little LiarsPg.7TNT - Leverage Pg.27 Promotional Opportunities Pg.42ABC Fam. - The Nine Lives of Chloe King Pg.8USA - White Collar Pg.29ABC Fam: - The Great State of Georgia Pg.9USA - Covert Affairs Pg.30AMC - Breaking BadPg.11 USA - Royal PainsPg.31ANPL - Whale Wars Pg.12 USA - Burn NoticePg.32FOOD - The Next Food Network Star Pg.13FX - LouiePg.15FX Rescue MePg.16Specials/ Movies SportsLife - Drop Dead Diva Pg.17 ABC Fam. - Always & ForeverPg.35 Red Sox BaseballPg.45SYFY - Alphas Pg.18 MTV - MTV Movie Awards Pg.36 Yankees BaseballPg.45SYFY - Warehouse 13 Pg.19 MTV - MTV Video Music Awards Pg.37 Mets Baseball Pg.45TNT - The CloserPg.20 ESPN - ESPY Awards Pg.39 French Open TennisPg.46TNT - Rizzoli & Isles Pg.21Wimbledon Pg.46TNT - Memphis BeatPg.22Home Run DerbyPg.47TNT - Hawthorne Pg.23NASCARPg.47 US Open GolfPg.48 British Open Golf Pg.48 PGA ChampionshipPg.48 3. Original Series 4. ProgrammingOriginal SeriesThe GladesSundays, 10:00pm 11:00pm (Season 2)Airs July 2011The Glades follows Jim Longworth, an attractive, brilliant, yet hard to get alongwith homicide detective from Chicago who gets shot by his captain after beingwrongfully accused of sleeping with his wife. After being exiled from thedepartment, Longworth relocates to the sleepy, middle of nowhere town of PalmGlade, Florida, where the sunshine and golf are plentiful and crime is seeminglyat a minimum. Only this town outside the Florida Everglades isnt quite as idyllicas he thought, as he finds people keep turning up murdered. Each case pullsLongworth off the golf course and reluctantly into his element as one of thesharpest homicide detectives to wear a badge. Sponsorship AvailableHartford-New Haven HHA18-34A18-49 A25-54W18-34 W18-49W25-54 M18-34M18-49 M25-54THE GLADES SEASON 2 3.21.3 1.62.2 0.7 2.42.4 1.8 0.92.0THE GLADES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from The Glades on AEN (aired Sun 10p-11p, w ks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 5. ProgrammingOriginal SeriesSwitched at BirthMondays, 9:00pm 10:00pm (Season 1) Airs June 6th, 2011 o August 8th, 2011Switched at Birth, a new one-hour scripted drama, tells the story of two teenagegirls who discover they were accidentally switched as newborns in the hospital.Bay Kennish grew up in a wealthy family with two parents and a brother, whileDaphne Vasquez, who lost her hearing at an early age due to a case ofmeningitis, grew up with a single mother in a working class neighborhood.Things come to a dramatic head when both families meet and struggle to learnhow to live together for the sake of the girls.The first season of The Secret Life of An American Teenager did well for ABCFamily, expect similar results from Switched at Birth this summer.HartfordHHPERSONWOMEN ADULTSRTGS 12-2018-34 18-4925-4925-5435-54 18-3418-4925-4925-54 35-543.3 14.6 4.44.13.22.6 2.92.22.52.11.72.0Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Secret Life of American Teenager on FAM (aired Mon 8p-9p, Mar09, w eeks1,2,3), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Demos in prop. to Mar09 AVG ALL WEEKS on FAM (Mon 8p-9p).Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 6. ProgrammingOriginal SeriesThe Lying GameMondays, 9:00pm 10:00pm (Season 1) Airs August 15th, 2011 October 24th, 2011The Lying Game, follows Emma, a kind-hearted foster kid who learns shehas an identical twin sister named Sutton. Sutton, unlike Emma, wasadopted by wealthy parents and is seemingly living an ideal life. After theirinitial meeting, Sutton talks Emma into stepping into her life for a few dayswhile she pursues a lead on the mysterious identity of their birth mother.After Sutton inexplicably fails to return to the girls designated meetingplace, Emma must decide if she should come clean about her identity andrisk her own safety in the hope of uncovering her twin sisters whereabouts,along with the truth about why they were separated in the first place.Hartford-New HavenHH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64THE LYING GAME SEASON 1 2.4 15.23.8 2.01.6 1.51.4 1.91.00.8 0.8 0.7THE LYING GAME SEASON #1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (airedTues 8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 7. ProgrammingOriginal SeriesPretty Little LiarsTuesdays, 8:00pm 9:00pm (Season 2)Airs June 14th 2011 August 16th, 2011Pretty Little Liars follows four estranged best friends who are reunited one yearafter their best friend and queen bee of the group, Alison, goes missing - only todiscover theyre receiving messages from an anonymous "A" who knows alltheir secrets. The drama stars Lucy Hale as Aria, Troian Bellisario as Spencer,Ashley Benson as Hanna, Shay Mitchell as Emily and Sasha Pieterse as Alison.The series is based on Alloy Entertainments popular young adult book serieswritten by Sara Shepard.Sponsorship AvailableHartford-New Haven HH T12-17 W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64PRETTY LITTLE LIARS SEASON 2 2.5 15.23.82.01.6 1.51.41.91.0 0.8 0.8 0.7PRETTY LITTLE LIARS SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Pretty Little Liars on FAM (aired Tues8p-9p; Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 8. ProgrammingOriginal SeriesThe Nine Lives of Chloe KingTuesdays, 9:00pm 10:00pm (Season 1)Airs June 14th, 2011 August 16th, 2011In the one-hour scripted drama The Nine Lives of Chloe King, Chloe King islooking forward to celebrating her birthday with her friends and single mother,just like every other year... that is until she starts developing heightened abilitiesand discovers shes being pursued by a mysterious figure. Chloe soon learnsshes part of an ancient race which has been hunted by human assassins formillennia - and that she may be their only hope for ultimate survival.Hartford-New HavenHHWOMENADULTSRTG 18-3418-49 25-49 25-5418-34 18-49 25-49 25-541.81.01.4 1.4 1.20.7 1.0 1.1 0.9 Audience Rationale:Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Ky le XY on FAM (aired Mon 9p-10p, Mar09, w eeks 1&2), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to AVG ALL WEEKS Mar09 on FAM (Mon 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (Mar09). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 9. ProgrammingOriginal SeriesThe Great State of GeorgiaWednesdays, 8:30pm 9:00pm (Season 1) Airs June 29th, 2011 August 31st, 2011The Great State of Georgia, is a new multi-cam comedy seriesstarring Raven-Symone as Georgia, an aspiring actress with a largerthan life personality, and her science geek best friend, who try tomake headway in New York City. The Great State of Georgia will beexecutive produced by Kirk J. Rudell and Jennifer Weiner (author ofthe best-selling novels Good in Bed and In Her Shoes). MajandraDelfino also stars as Jo and Loretta Devine as Aunt Honey.Hartford-New HavenHH TEENS WOMENADULTSRTG12-1712-17 18-34 18-4925-49 25-5418-34 18-49 25-49 25-541.4 3.44.5 1.21.4 1.31.4 1.9 1.91.61.7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Melissa & Joey on FAM (aired Tu 8p-8:30p, 8/17/10-10/26/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Oct10 Melissa & Joey on FAM (Mon 8p-8:30p). Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (8/17/10-10/26/10; Oct10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 10. MonTue WedSwitched at Pretty Little Birth Liars 9pm-10pm8pm-9pm6/6-8/86/14-8/16Nine Live ofChloe King8:30pm-9pm 6/29-8/31The Lying Nine Live ofGameChloe King9pm-10pm 9pm-10pm8/15-10/24 6/14-8/16 10. 11. ProgrammingOriginal SeriesBreaking BadSundays, 10:00pm 11:00pm (Season 4)Airs July 17th, 2011Breaking Bad follows protagonist Walter White, a chemistry teacher who lives inNew Mexico with his wife and teenage son who has cerebral palsy. White isdiagnosed with Stage III cancer and given a prognosis of two years left to live.With a new sense of fearlessness based on his medical prognosis, and a desireto secure his familys financial security, White chooses to enter a dangerousworld of drugs and crime and ascends to power in this world. The seriesexplores how a fatal diagnosis such as Whites releases a typical man from thedaily concerns and constraints of normal society and follows his transformationfrom a mild family man to a kingpin of the drug trade.Sponsorship AvailableHartford-New Haven HH MEN ADULTS RTG18-49 25-4925-54 35-5435-64 18-34 18-4925-49 25-5435-54 1.3 1.11.4 1.71.9 2.1 0.70.9 1.31.4 1.4Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo rating from Breaking Bad on AMC (aired Sun 10p-11p, May 10),applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en Liv e+7 Interconnect Equiv alent Ratings (May 10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 12. ProgrammingOriginal SeriesWhale WarsFridays, 9:00pm 10:00pm (Season 4) Airs June 2011The Jolly Roger flies high again as Captain Paul Watson and the Sea ShepherdConservation Society return to the high seas in their fight to save whales fromJapanese vessels in the icy waters of the Antarctic Ocean. Only one groupstands between a 750-ton whale-killing machine and its prey. Whale Warsfollows the Sea Shepherd Conservation Society as they seek to end Japanesewhaling once and for all. Aboard the MV Steve Irwin, this group of heroesprotects some of the greatest animals on the planet.Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 A18-34 A18-49 A25-49 A25-54WHALE WARS SEASON 41.4 4.52.22.82.7 3.41.71.7 1.6WHALE WARS SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Whale Warson APL (aired Fri 9p-10p, Av g all w ks, Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 13. ProgrammingOriginal SeriesThe Next Food Network StarSundays, 9:00pm 10:00pm (Season 7)June 5th, 2011 August 7th, 2011The contestants on The Next Food Network Star are competing for their ultimatedream job: their own show on Food Network. Because of this amazing prize, theattributes of the contestants are a little different than other chef competitionshows. These people dont just need to know food, they also need to bepersonable and work with the camera, so the Selection Committee can choosethe best person for his or her own six-episode show.Sponsorship AvailableSweepstakes AvailableHartford-New Haven HH A18-34 A18-49A25-54W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 NEXT FOOD NETWORK STAR SEASON 7 3.13.42.3 2.62.22.02.6 4.6 2.7 2.5THE NEXT FOOD NETWORK STAR SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from The Nex t Food Netw ork Star onFOOD (aired Sun 9p-10p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 14. ProgrammingSpecial Sweepstakes OpportunityNext Food Network Star SweepstakesTrip for (2) to Food Network Star TourConsumer SweepstakesThe biggest culinary competition on TV is back! Food Networks #1 primetimeseries returns for a 7th season with more star power than ever before. Thisyear, Giada DeLaurentiis joins host Bobby Flay in Hollywood where 15 finalistswill compete for their dream job: their own Food Network show! This sizzlingseason will have special appearances made by Rachael Ray, Guy Fieri, AltonBrown, and other Food Network Stars.A custom sweepstakes opportunity for your client would be an amazing trip tothe Food and Wine Festival in NYC! One lucky winner receive a VIP trip for twoto including: Roundtrip transportation Hotel accommodations (2) tickets to the Food & Wine Festival with Meet & Greet Plus moreDISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 15. ProgrammingOriginal SeriesLouieThursdays, 10:30pm 11:00pm (Season 2)Airs June 23rd, 2011Louie is a comedy filtered through the observational humor of Louis C.K. Eachepisode puts a spotlight on Louis hectic life as a successful stand-up comedianand newly single father raising his two daughters. The single-camera comedy isa mix of Louis C.K.s stand-up comedy and scripted short films. Louis C.K.serves as executive producer, writer and director.Hartford-New Haven HHM18-34 M18-49M25-49M25-54A18-34 A18-49A25-49 A25-54LOUIE SEASON 21.22.5 1.41.8 1.5 1.50.8 1.10.9LOUIE SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Louie on FX(airedTues 11p-1130p: Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 16. ProgrammingOriginal SeriesRescue MeTuesdays, 10:00pm 11:00pm (Season 7/Final)July 12th, 2011 September 6th, 2011Rescue Me is a drama about the inner workings of 62 Truck of the New YorkFire Department and the men that comprise its firehouse. It can, at times, be adark look at what kind of person it takes to forgo his own personal well-beingand run into a burning building while others are running out. It also looks into thefraternal relationship that each shares with one another because few canunderstand what its like to stare death in the eyes and not blink. Its theserelationships that begin to define them. The final two seasons will deal withTommy Gavins (Denis Leary) recognition of how deeply he is in need of rescueand how time is running out on his last chances for redemption.Hartford-New Haven HH M18-34 M18-49 M25-49 M25-54 M35-64 A18-34 A18-49 A25-49 A25-54 A35-64RESCUE ME SEASON 7 1.8 2.31.41.81.7 0.81.30.81.1 1.10.9RESCUE ME SEASON #7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Rescue Me on FX (aired Tues 10p-11p, 6/29/10-8/31/10), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/29/10-8/31/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 17. ProgrammingOriginal SeriesDrop Dead DivaSundays, 9:00pm 10:00pm (Season 3)Airs June 2011The compelling and hilarious Lifetime Original Series Drop Dead Diva returnsfor Season 3! Watch as Jane, the former model-in-training, continues tonavigate her new life in the body of a brilliant, thoughtful and plus-size attorney.The year ahead brings more challenging cases and riveting romances to thecomedic drama series as Jane learns to balance her beauty queen ways withher brilliant new mind. Sponsorship AvailableHartford-New HavenHHA18-34A18-49 A25-49A25-54W18-34W18-49 W25-49 W25-54 W35-54 DROP DEAD DIVA SEASON 33.9 0.30.6 0.7 1.2 0.71.11.42.42.9 DROP DEAD DIVA SEASON #3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Drop Dead Div a on LIF (aired Sun 9p- 10p, Wks 2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 18. ProgrammingOriginal SeriesAlphasMondays, 10:00pm 11:00pm (Season 1) July 11th, 2011Alphas follows a team of ordinary citizens whose brain anomalies imbue them withextraordinary mental and physical abilities. Taking the law into their own hands, the unlikelyteam, led by Dr. Leigh Rosen (Emmy Award-winner and Oscar nominee David Strathairn)investigates cases that suggest other Alpha activity to uncover what the CIA, FBI andPentagon have not been able, or willing, to solve. These gifted individuals must balancetheir quirky personalities and disparate backgrounds with their not always visible powers asthey work to solve crimes, stop the ticking time bomb and catch the enemy.Being Human did well for Syfy in its first season, expect similar results with Alphas thissummer.HartfordHH WOMENMEN ADULTSRTG 18-34 18-4925-49 25-54 18-34 18-49 25-49 25-54 18-34 18-4925-49 25-541.3 0.9 0.7 0.9 1.1 0.3 0.91.0 0.8 0.6 0.8 0.9 0.9RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, Being Human/Mon 9-10p, Feb11 av g all w eeks, adjusted to the full DMAuniv erse. Ex trapolated by Strata Marketing.Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (Feb11). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 19. ProgrammingOriginal SeriesWarehouse 13Mondays, 9:00pm 10:00pm (Season 3) Airs July 11th, 2011After saving the life of the president, two Secret Service agents find themselvesabruptly transferred to Warehouse 13, a massive, top secret storage facility inwindswept South Dakota that houses every strange artifact, mysterious relic,fantastical object and supernatural souvenir ever collected by the U.S.government. The warehouses caretaker, Artie, charges Pete and Myka withchasing down reports of paranormal activity in search of new objects for thewarehouse as well as helping to control the warehouse.Hartford-New HavenHH M18-34 M18-49 M25-49 M25-54 M35-64A18-34 A18-49A25-49 A25-54 A35-64 WAREHOUSE 13 SEASON 31.50.61.21.3 1.21.70.50.70.70.71.0 WAREHOUSE 13 SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Warehouse 13 on SYFY (aired Tues 9p-10p, 7/6/10- 12/7/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Warehouse 13 on SYFY (Tues 9p-10p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 20. ProgrammingOriginal SeriesThe CloserTuesdays, 9:00pm 10:00pm (Season 7/Final)Airs July 11th, 2011 September 12th, 2011Kyra Sedgwick returns to her unforgettable role as Deputy Police Chief BrendaJohnson who runs the Priority Homicide Division of the LAPD with anunorthodox style. She is a top-notch investigator with unparalleled interrogationskills and a track record for closing nearly every case with a suspectsconfession. On the home front, shes not quite as adept at handling her personalrelationships. This acclaimed series also features a strong cast that hasgarnered three Screen Actors Guild Award ensemble nominations. Sponsorship AvailableHartford-New Haven HH W18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49A25-49 A25-54 A35-64THE CLOSER SEASON 76.00.51.72.23.05.90.51.41.72.54.7THE CLOSER SEASON 7 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from The Closer on TNT (aired Mon 9p-10p, 7/12/10-9/13/10), applied to the interconnectcov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 The Closer on TNT (Mon 9p-10p).Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (7/12/10-9/13/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 21. ProgrammingOriginal SeriesRizzoli & IslesMondays, 10:00pm 11:00pm (Season 2) Airs July 11th, 2011 September 12th, 2011This character-driven crime series centers on police detective Jane Rizzoli, aBoston detective played by Law & Orders Angie Harmon. She works alongsidemedical examiner Maura Isles, played by NCISs Sasha Alexander. These twostrong, smart and relatable women bring their unique skills and take the viewerfor a thrilling ride as they solve a new crime each week. This show is based onthe popular mystery novels by Tess Gerritsen.Sponsorship AvailableHartford-New HavenHH W18-49 W25-49 W25-54 W35-64 A18-49 A25-49A25-54 A35-64RIZZOLI & ISLES SEASON 2 6.73.74.65.212.63.03.85.310.6 RIZZOLI & ISLES SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Mon 10p- 11p, w ks 2-4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 22. ProgrammingOriginal SeriesMemphis BeatTuesdays, 9:00pm 10:00pm (Season 2)Airs June 14th, 2011 August 16th, 2011In Memphis Beat, Jason Lee plays Dwight Hendricks, a Memphis police officerwho lives with his mother. His intimate connection with the city and its peoplesets him apart from his fellow officers. In this lighter, offbeat drama, DwightHendricks plays the keeper of Memphis. He is a true southern gentleman anda police detective who is protective of his fellow citizens, reverential of the cityshistory and deeply-rooted in its blues music scene.Hartford-New HavenHH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54MEMPHIS BEAT SEASON 2 3.20.41.31.60.4 1.62.10.4 1.1 1.1MEMPHIS BEAT SEASON 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH ratings from Season 1 of Memphis Beat on TNT(aired Tues 10p-11p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in Prop. to Jul10 MemphisBeat on TNT (Tues 10p-11p)Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 23. ProgrammingOriginal SeriesHawthoRNeTuesdays, 10:00pm 11:00pm (Season 3)June 14th, 2011 August 16th, 2011HawthoRNe stars Jada Pinkett Smith as the strong but caring Director ofNursing, Nancy Hawthorne, who always puts the pain of others first. In this thirdseason, Nancy must challenge hospital administrators, heartless doctors,apathetic colleagues and a system that sometimes forgets its there to serve thesick, all while knowing shes fighting a battle she often wont win. Recentlywidowed and the mother of a smart, willful teenager, Nancy juggles her careerwith her equally important role as a single parent..Hartford-New HavenHHWomenAdults RTG 18-49 25-49 25-54 35-64 18-4925-49 25-54 35-64 HAWTHORNE SEASON 3 2.7 1.2 1.5 1.7 3.0 0.70.9 1.1 2.1 Hawthorne Season 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the actual CDMA HH ratings from Haw thorne on TNT (aired Tues 9p-10p, 6/22/10-8/24/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 Haw thorne on TNT (Tues 9p-10p) Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/22/10-8/24/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 24. ProgrammingOriginal SeriesFranklin & BashWednesdays, 9:00pm 10:00pm (Season 1) Airs June 1st, 2011 August 3rd, 2011In Franklin & Bash, two young, fly-by-the-seat-of-their-pants street lawyerscause a seismic culture clash when they join a legendary, button-down law firm.Breckin Meyer is Jared Franklin, who loves sticking it to authority every chancehe gets, while Mark-Paul Gosselaar plays Peter Bash, who has a knack forconnecting with jury and judge.Hartford-New Haven HH A18-49A25-49 A25-54 A35-64W18-49W25-49W25-54 W35-64Franklin & Bash Season 1 6.81.7 2.13.05.9 2.02.6 2.97.0Franklin & Bash Season 1 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Rizzoli & Isles on TNT (aired Monday10PM-11PM, Jul10 3 w eek av erage), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 25. ProgrammingOriginal SeriesMen of a Certain AgeWednesdays, 10:00pm 11:00pm (Season 2b) Airs June 1st, 2011 July 6th, 2011TNTs critically-acclaimed, viewer-favorite Men of a Certain Age returns with its honestportrayal of being a middle aged man in todays world. The award-winning cast of RayRomano, Andre Braugher and Scott Bakula have never been better as three lifelongfriends navigating through the complexities of their very different mid-lives. This wry andrealistic depiction of ordinary men and their friendships provides a poignant, often funny,peek at what happens when you get a certain age and start living your life. Sponsorship AvailableHartford-New Haven HH A18-34 A18-49 A25-54W18-34 W18-49 W25-54M18-34 M18-49 M25-54 MEN OF A CERTAIN AGE SEASON 2b2.41.6 1.71.8 1.31.61.9 1.91.9 1.8 Audience Rationale: Interconnect DMAMEN OF A CERTAIN AGE SEASON 2b Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH rating from Season 2a of Men of a Certain Age on TNT (airedMon 10p-11p, 12/6/10-1/10/11), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Feb10 Men of a Certain Age on TNT (Mon 10p-11p).Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (12/6/10-1/10/11; Feb10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 26. ProgrammingOriginal SeriesFalling SkiesSundays, 10:00pm 11:00pm (Season 1)(Premiere 2-Hour 9pm-11pmAirs June 19th, 2011 August 21st, 2011 (6/26, starts regular 10p-11p)From executive producer Steven Spielberg, Falling Skies stars Noah Wyle as aformer college professor who becomes the leader of a group of soldiers andcivilians struggling against an occupying alien force. Moon Bloodgood co-starsas Anne Glass, a therapist who works with the surviving children to help themcope with the traumatic situation. The series also stars Drew Roy as Hal andMaxim Knight as Matt, Toms two sons; and Seychelle Gabriel as Lourdes, anorphaned teenager who helps run the groups commissary. Sponsorship AvailableHartford-New Haven Source: Nielsen Media Research Hartford-New Haven CDMA Live+7HH WOMENADULTSMENInterconnect Equivalent RatingsRTG 18-49 25-54 35-64 18-4925-54 35-64 18-49 25-5435-64(Feb10). Extrapolated by Strata Marketing.3.8 1.81.8 3.8 1.4 1.52.8 1.1 1.1 1.7 RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford C-DMA Liv e+7, Lev erage/Wed 10-11p, Feb10 2 w eek av g, adjusted to the full DMA univ erse.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 27. ProgrammingOriginal SeriesLeverageSundays, 9:00pm 10:00pmJune 26th, 2011 August 28th, 2011Leverage stars Timothy Hutton as Nate Ford, a former insurance investigator,who puts together a team of thieves, hackers and grifters that act as modern-day Robin Hoods. They steal from the rich and give to the poor, to help balancethe crooks in high power positions taking revenge against those who usepower and wealth to victimize others. They emerge from the jobs realizing theyare far better working together than apart. Once they discover they can trusteach other, the group targets their cons toward the richest, the greediest andthe most unjust.Hartford-New Haven HHW18-34 W18-49 W25-49 W25-54 W35-64 A18-34 A18-49 A25-49 A25-54 A35-64LEVERAGE SEASON 42.6 3.12.4 1.31.31.8 1.81.6 1.21.11.9LEVERAGE SEASON #4 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Lev erage on TNT (aired Sun 9p-10p, Wks2,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+ 7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 28. MonTueWed Thur Fri Sa SuThe Closer MemphisFranklin & Leverage9pm-10pm BeatBash9pm-10pm 7/11-9/12 9pm-10pm 9pm-10pm 6/26-8/28 6/14-8/166/1-8/3 Rizzoli & Hawthorne Men of a Falling Skies Isles 10pm-11pmCertain Age10pm-11pm10pm-11pm 6/14-8/16 10pm-11pm 6/19-8/21 7/11-9/126/1-7/6 28. 29. ProgrammingOriginal SeriesWhite CollarTuesdays, 9:00pm 10:00pm (Season 3)Airs June 7th, 2011 August 9th, 2011White Collar is about the unlikely partnership of a con artist and an FBI agentwho have been playing cat and mouse for years. Neal Caffrey (Bomer), anincredibly charming criminal mastermind, is finally caught by his nemesis, G-Man extraordinaire Peter Burke (DeKay). When Neal escapes from a maximum-security prison to find his long-lost love, Peter nabs him once again. Rather thanreturning to jail for his daring getaway, Neal suggests an alternate plan: hellprovide his cunning criminal expertise to assist the Feds in catching othernotorious and elusive criminals. Initially wary, Peter quickly finds that Nealprovides insight and intuition that cannot be found on the right side of the law.Hartford-New Haven HH W18-34W18-49W25-49W25-54W35-64A18-34A18-49A25-49 A25-54 A35-64WHITE COLLAR SEASON 34.62.7 2.6 2.3 2.3 5.2 3.0 2.31.61.73.5WHITE COLLAR SEASON 3 Audience Rationale: Interconnect DMA equivalent ratings are based on the average CDMA HH and Demo ratings from White Collaron USA (aired Tues 9p-10p, Wks,2,3,4, Jul10), applied to the interconnect coverage area and adjusted to the full Hartford/New Haven DMA universe.Source: Nielsen Media Research, Hartford/New Haven C-DMA Live+7 Interconnect Equivalent Ratings (Jul10). Extrapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 30. ProgrammingOriginal SeriesCovert AffairsTuesdays, 10:00pm 11:00pm (Season 2)Airs June 7th, 2011 August 9th, 2011Covert Affairs centers on a young CIA trainee, Annie Walker (Piper Perabo),who is mysteriously summoned to headquarters for duty as a field operative.While Annie believes shes been promoted for her exceptional linguistic skills,there may be something or someone from her past that her CIA bosses arereally after. Christopher Gorham plays Auggie Anderson, a CIA militaryintelligence agent who was blinded while on assignment and is Annies guide inthis world of bureaucracy, excitement and intrigue.Hartford-New HavenHHA18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 COVERT AFFAIRS Season 24.9 1.91.9 2.21.4 1.91.62.4 1.9 2.8 COVERT AFFAIRS Season 2 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Cov ert Affairs on USA (aired Tue 10:00p-11:00p, July 10-3w k av g), applied to the interconnect cov erage area and adjusted to the full Hartford-New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Haven CDMA Live+7 Interconnect Equivalent Ratings (July10). Extrapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 31. ProgrammingOriginal SeriesRoyal PainsWednesdays, 9:00pm 10:00pm (Season 3) Airs June 29th, 2011 September 14th, 2011Hank Lawson is a young doctor on the fast track to success, until he is blamedfor the death of a hospital trustee. With the encouragement of his youngerbrother Evan, Hank reluctantly agrees to become a Concierge Doctor to therich and famous who summer in the Hamptons. But will he be able to treat hishigh-flying clients while still managing to keep his own two feet on the ground?Hartford-New Haven HHA18-34A18-49A25-54 W18-34W18-49W25-54M18-34M18-49 M25-54ROYAL PAINS SEASON 3 5.5 2.0 2.4 3.7 0.91.4 2.8 3.03.44.7ROYAL PAINS SEASON 3 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Roy al Pains on USA (aired Thurs 10p-11p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse.Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 32. ProgrammingOriginal SeriesBurn NoticeThursdays, 9:00pm 10:00pm (Season 5)Airs June 23rd, 2011 September 8th, 2011The fifth season of USAs hit Burn Notice hits airwaves this Summer. Whenspies get fired, they dont get a letter from Human Resources, they get a burnnotice. Thus begins the action and suspense from USA Networks originalseries. Jeffrey Donovan returns as Michael Westen, a spy who has been givena burn noticehes been fired from his job and has to investigate who did it tohim and why. The series also stars Gabrielle Anwar as Fiona and BruceCampbell as Michaels only friend Sam, a former spy himself.Hartford-New HavenHH A18-34 A18-49 A25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54 BURN NOTICE SEASON 5 5.83.8 4.67.6 5.95.3 8.11.6 3.9 7.1 BURN NOTICE SEASON 5 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and Demo ratings from Burn Notice on USA (aired Thurs 9p-10p, w ks 1,3,4 Jul10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 33. MonTue Wed ThurFri Sa SuWhite Collar Royal Pains Burn Notice 9pm-10pm 9pm-10pm9pm-10pm6/7-8/9 6/29-9/146/23-9/8CovertAffairs10pm-11pm6/7-8/9 33. 34. Specials 35. ProgrammingMovie SpecialAlways & ForeverTBDAirs Summer 2011In Always and Forever, Pax, a young man from the well-ordered but lovelessfuture, travels to present day New Orleans in search of romance novelistElizabeth Barrett whose book he has come upon during an archeological digin the year 3125. Hoping Elizabeth can explain the concept of love to him, whichis now nonexistent in his time, Pax embarks on an adventure filled with newdiscoveries. Elizabeth introduces Pax to life in the year 2011, filled with love,music and of course, destiny. Valerie Harper plays a confidante and colleagueto Elizabeth. Fred Willard portrays Bob, Paxs scientific superior from the futurewho reluctantly helps him go back in time.Hartford-New Haven HH WOMENADULTS RTG18-3418-4925-49 25-5418-3418-4925-4925-54 1.81.51.4 1.31.11.31.4 1.6 1.3 RATIONALE: Interconnect DMA equiv alent ratings are based on Hartford-New Hav en C-DMA Liv e+7, The Rev enge of the Bridesmaids/Su 8-10p, Jul10 Week 3, adjusted to the full DMA univ erse. Ex trapolated by Strata Marketing. Source: Nielsen Media Research, Hartford-New Hav en CDMA Liv e+7 Interconnect Equiv alent Ratings (July 10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. NielsenUniverse Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from arolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimatesmay contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number ofhomes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. 36. ProgrammingSpecialMTV Movie AwardsSunday, 9:00pm 11:00pmJune 5th, 2011Lights, Camera, Action! Get set for another year of movie madness with theMTV Movie Awards. The movie parodies, official movie footage with celebrityhosts and music performances will not disappoint. This fame-filled event isMTVs bold nod to the typical awards shows celebrating the years best inmovies. Hailed for clever, one-of-a-kind film parodies, sexy lip-locking moments(from the likes of Will Ferrell and Sacha Baron Cohen), and outrageousacceptance speeches (Mike Myers ode to Austin Powers with a mojo-induceddance number), the MTV Movie Awards has produced some of the mostunforgettable and outrageous moments in award show history. Sponsorship AvailableHartford-New Haven Sweepstakes AvailableHHT12-17 W18-49W25-49 W25-54A18-49A25-49A25-54 MTV MOVIE AWARDS 20112.1 1.61.8 2.3 1.91.2 1.51.3 MTV MOVIE AWARDS 2011 Audience Rationale: Interconnect DMA equiv alent ratings are based on the av erage CDMA HH and ratings from MTV Mov ie Aw ards 2010 on MTV (aired Sun 9p-11p, 6/6/10), applied to the interconnect cov erage area and adjusted to the full Hartford/New Hav en DMA univ erse. Demos in prop. to Jul10 time period on MTV (Mon-Sun 9p-11p). Source: Nielsen Media Research, Hartford-New Hav en C-DMA Liv e+7 Interconnect Equiv alent Ratings (6/6/10; Jul10). Ex trapolated by Strata Marketing.DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribinghomes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub countsby the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Intercon