client + agency = <3aaron levydirector of ppc

seer.is/heromance@bigalittlea

we’ve got a paperclip team

titanaura.deviantart.com

@bigalittlea

@bigalittlea

MAJIC MONEY MASHEEN

a little one sided, no?

kittycat33.deviantart.com/

@bigalittlea

PURSUIT

DATE

LOVE

TRUST

TIMING

TARGET

@bigalittlea

why are you looking for a ppc agency?

TR

US

T

@bigalittlea

do your values align?

TR

US

T

@bigalittlea

do people search for your product?

simpsons.wikia.net

who is your audience?

TA

RG

ET

S

@bigalittlea

is it realistic?

what does success look like?

TA

RG

ET

S

@bigalittlea

MOAR HITZ!IMPROVE

RANKINGS

@bigalittlea

SPEND MONEY

MORE CONVERSIONS

SHOW FOR KEY PHRASES

BETTER CTRBE NUMBER ONE IN GOOGLE

DECREASE SEE PEE SEE’S

SALES VISIBILITY

15

when do you want to kick off?

TIM

ING

@bigalittlea

tomorrow!

i'll take whatever

PURSUIT

DATE

LOVE

@bigalittlea

TRUST

TIME

TARGETS

SHARE

SPRAWL

SPEAK

what are you paying us for?

SH

AR

E

@bigalittlea

SH

AR

E

answer business questions

keep trackjust in case

SP

EA

K

@jaibee

WISDOM OF CROWDS

please pardon misspellings

sent from amobile device

check-in calendar

27

what challenges face the rest of the company?

SP

RA

WL

@bigalittlea

what do customers ask for?

simpsons.wikia.com

what are your growth goals?

simpsons.wikia.net

what’s the future of the company?

jrj-socrates.com

31IMPROVED WORK

SP

RA

WL

EXTENDED FAMILY

rugrats.wikia.com

PURSUIT

DATE

LOVE

@bigalittlea

TRUST

TIMING

TARGET

SHARE

SPRAWL

SPEAK

REVEAL

REFRESH

REVOLUTIONIZE

keep things fresh

“another agency called us and offered an audit. what should we do?”

RE

VE

AL

@bigalittlea

@nick_vigg

@lokiducks

seer.is/ppcaudits

what opportunities can you find?

RE

VE

AL

@bigalittlea

“we’re giving you a new account team”

RE

FR

ES

H

@bigalittlea

NO.WHY?I HATE YOU.

we’re shuffling things around and think we have a great fit for your account.

is it okay if we shift your team?

RE

FR

ES

H

@bigalittlea

set expectationswith a clear plan

42

what else can we do?

RE

VO

LU

TIO

NIZ

E

@bigalittlea

break out of your shell

elimmc.deviantart.com/

44

RE

VO

LU

TIO

NIZ

E

75% now

15% new

10% next

45

RE

VO

LU

TIO

NIZ

E

now

46

meat and potatoes

RE

VO

LU

TIO

NIZ

E

47

RE

VO

LU

TIO

NIZ

E

new

48

new versions of the old

RE

VO

LU

TIO

NIZ

E

49

RE

VO

LU

TIO

NIZ

E

next

50

OOOOH SHINY!!!

RE

VO

LU

TIO

NIZ

E

PURSUIT

DATE

LOVE

@bigalittlea

TRUST

TIMING

TARGET

SHARE

SPRAWL

SPEAK

REVEAL

REFRESH

REVOLUTIONIZE

you may just meet your dream client

peanuts.wikia.com/

seer.is/herocareer