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HORSING AROUND An episode of documentary web series ‘Local Perspectives’

Horsing Around

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HORSING AROUND

An episode of documentary web series ‘Local Perspectives’

A BRIEF SYNOPSIS…

Image:

AntiqueVictorianCarriages.Com

Horsing Around explores a day in the life of a Melbourne

horse carriage driver, discovering the ways the driver

connects with the city and what this tourist attraction means

to the city of Melbourne itself. The episode will follow one

particular driver, establishing a personal interview with them

in the hopes of uncovering answers and insights into this

age-old tourist attraction.

A story by a Melbournian for Melbournians, Horsing Around

hopes to engage with established Melbourne lovers and

Melbourne strangers alike, providing them with a simple

snapshot of the city through the eyes of the horse and their

driver. As part of the overall series Local Perspectives, Horsing

Around offers a broader view of Melbourne by taking a ride

with an aspect of Melbourne which many of us have often

noticed, but actually know very little about.

WHO WILL WE SPEAK TO?

Prior to what we previously thought, we do not actually have to

go through the company ‘Antique Victorian Carriages’ in order

to secure an interview. The coordinator, Beth, simply advised us

that if the carriage driver was willing to talk then they were

perfectly fine with us conducting an interview.

Beth proceeded to suggest we talk to a carriage-driver named

Sarah. Sarah has been conducting city tours of Melbourne via

horse carriage for quite some time. As a group we decided to ask

for whoever had been in the horse carriage industry the

longest, assuming that they would have the most stories. Beth

assured us that Sarah had plenty of stories to tell. We are set to

meet her within the next few weeks on a weekend day.

Image:

opensourcemarketer.com

A LITTLE

HISTORY…

Our main topic will be horse drawn carriages in the city of

Melbourne. We will explore the different views and opinions

taken when it comes to horse drawn carriages and we will try

to show the other side of the story by interviewing one of

the horse drivers in Melbourne. Some people view the horse

drawn carriages as part of the history of the city. The horse

drivers are fully uniformed in the traditional driving attire and

according to this group, a horse drawn carriage provides the

opportunity to see the sights of the city while celebrating the

simple beauty of transportation from days past.

On the contrary side, another group of people are against the practice of horse drawn

carriage and they would like to see this industry disappearing. On the web, you can find

multiple initiatives where people are asked to sign petitions to ban the horse carriages.

These people argue that behind the lush old-fashioned carriages lurks an industry that is

plain cruel to the horses. According to these people, the industry is outdated and

unnecessary. They argue that the horses suffer from breathing exhaust fumes all day and

from doing too much labor, especially when it is extremely hot or cold outside.

Image: AussieTrueBlue.com

WHO IS IT

FOR?

The city of Melbourne is unique because it attracts a wide range of residents and

tourists. The people who come to the main part of the city cannot be categorized into

one niche, but they do all share an affinity for the wide arrange of options available to

them when it comes to fun and entertainment. Our main target audience will be the

people in the suburbs of Melbourne who like to visit the city every so often for a day

trip or a night out. These individuals still find the city interesting, and view a trip in as a

novelty. They will be the ones interested in riding around the city in a carriage, but they

will also find the politics behind the carriage riders and the personalities of the drivers

intriguing. Perhaps they have taken one in the past and would like to know more about

their driver or the work that goes on behind the scenes of this industry.

The horse carriages attract tourists too, so making it just as interesting to the outside

world will be just as important. Highlighting the unique aspects of this historical

business and making sure to keep it interesting will attract tourists to the program.

Melbournians will also be interested, because it has been in the news recently. It also

personally affects their traffic and economy. Adults will be the main age group which we

will try to reach, so there will be no need to make it too silly and we can use more

mature interview styles.

Constructing an advertisement that different ages, ethnicities and genders can

relate to will require us to target numerous outlets. First and foremost, the

internet will be our main canvas. Using strategically placed advertisements on

tourist sites and Melbourne's activities page will attract a lot of attention.

Also, using outlets such as Vine, Yelp, Twitter, and Instagram with hashtags

like #carriages #melbourne and #webseries will attract people looking for

this type of program. It may also be beneficial to place short intros to our

program on YouTube for people exploring activities in the city.

HOW WILL

IT COME

TOGETHER?

Our main multimedia element will be the

video clips, because the video will

capture the personal interaction with the

horse drawn carriages and their driver.

To provide a more detailed story, we will

use text, social media and hyperlinks. In

that way, people can search and share

more information if they are interested.

Still images will also be used to attract

people to the project. These multimedia

elements combined will provide a lot of

information together with an impression

of the experience of the horse carriage

ride itself.

Image: Melbourne Leader

WHAT WE

WANT TO

AVOID…

Image: VideoHive.Net

One of the most important things we wish to

avoid when piecing together this multimedia

production is not to make it appear too much

like an advertisement for horse carriage rides. We

want to tell a personal story about a particular

tourist attraction in Melbourne, not merely

present an advertisement for tourists.

Other things to take into consideration

include the weather. Although naturally

unpredictable in Melbourne, we want to

ensure that we film the episode on one of

Melbourne’s less gloomy days, and

particularly need to ensure that we avoid rain

as this will interfere with both the quality of

the footage and the sound.

HOW WILL

WE WORK

TOGETHER?

Our group roles are set to be split up pretty evenly. As of now, Sabrina has

been in charge of contacting and setting up our interview with a horse

carriage driver. She has been given the responsibility of picking a worthy

candidate that will provide us with a lot of good footage as well as trying to

strike a bargain for the pricey horse carriage ride. Isabelle thus far has been

put in charge of gathering all our pieces for the proposal and making them

one cohesive piece as well as developing a synopsis for our web episode.

Eileen and Anouk have taken the time to research things such as the

demographic we are aiming towards as well as figuring out what social

media outlets would best reach our targeted audience.

When we go out filming Eileen will be in charge of the camera, Isabelle and

I will rotate in interviewing the horse carriage driver and Anouk will be in

charge of B-Roll. We plan on splitting up the editing fairly equally.

THE ENDBy Isabelle, Sabrina, Eileen and Anouk