Joys - Executive summary

JOYSSell something with discount 90% and get 160% of it’s price.

Once again: sell iPad for $50 and get $800.

ExecuDve Summary

Thursday, February 23, 12

Problem

People want to look trendy.

They want expensive “toys” – iPad, iPhone, Vertu, MacBook Air, Galaxy Tab, car, branded outfit. Because it’s cool.

But have not enough money – it’s very expensive.

Michael Kechinov’s web-‐development studio | mkechinov.com


Solution

We allow them to save 90%.

It is simple contests.

It’s not like “invite zillion friends to our website”.

Every client has same chance.



Business-model

Take item with $500 price. Sell it for $50. And get $800 from deal.

Repeat 25 times every day.

Get $600’000 every month.

Then grow.



How-to

One item.

Many clients.

Clients plays game. In every round we get some money.

When client win we get a lot of money (150% of item’s real price).

Then we sell item to winner for 10% of it’s real price.


Magic

“Toys” are just a bait.

Game mechanism allows us to get money from every 30-seconds game round whole day.

Mathematically for every item, sold with discount 90%, we collect 160% from non-winners.

It is like contest with small entry fee (not lottery, not gambling, not pyramid).



Market

Online active audience Market size

Virtual goods $1.6 billion (2009)

Lottery $7 billion

Gambling 150 million $48 billion



Marketing and sales

SMM.

Referral programs for clients.

Contests.

Sexy character Joys on events and videos.



Competition

Groupon and other groupon-like businesses.

Auctions (like gagen.ru).

Shops who cell phones with contracts with price zero.



Team

Michael Kechinov, co-founder of Michael Kechinov’s web-development studio (building startups).

Evgeny Marchenkov and Sergey Gordienko, founders of CG Promo (SMM-company, ex-evangelists from Microsoft).



Status

Production stage.

2000+ users.

Some earnings.

Team.



Summary

Looking for $500K for marketing, development and operations in 18 months.


Contacts

Michael Kechinov

[email protected]

+7-950-0099233


mailto:[email protected]

mailto:[email protected]

Entertainment & Humor

Joys - Executive summary